id.com.au
Link authority for id.com.au (registrable domain: id.com.au) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Web-graph authority (0-100)
Domain scores measure id.com.au as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname id.com.au. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
Homepage
What id.com.au presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://id.com.au.
| Title | Australia's Leading Demographic Data Platform | ID |
|---|---|
| Description | Empower your decisions with .id's spatial intelligence, providing expert location data and insights for industry and government. |
| OG Title | Australia's Leading Demographic Data Platform | ID |
| OG Description | Empower your decisions with .id's spatial intelligence, providing expert location data and insights for industry and government. |
| Twitter Title | Australia's Leading Demographic Data Platform | ID |
| Twitter Card | summary |
Social accounts and contact points
Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: WebSite, Organization, WebPage.
JSON-LD block (887 bytes)
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "ID (Informed Decisions)",
"url": "https://www.id.com.au/",
"description": "The official website for ID (Informed Decisions), providing demographic and economic data, analysis, and tools.",
"publisher": {
"@type": "Organization",
"name": "ID (Informed Decisions)",
"url": "https://www.id.com.au/",
"logo": {
"@type": "ImageObject",
"url": "https://www.id.com.au/logo.svg",
"width": "200",
"height": "72"
},
"sameAs": [
"https://www.linkedin.com/company/-id-the-population-experts/"
]
}
}
JSON-LD block (2,713 bytes)
{
"@context": "https://schema.org",
"@type": "Organization",
"name": ".id (informed decisions)",
"alternateName": [".id", "Informed Decisions", ".id consulting"],
"legalName": "ID CONSULTING PTY LTD",
"identifier": {
"@type": "PropertyValue",
"propertyID": "ABN",
"value": "44 084 054 473"
},
"url": "https://www.id.com.au/",
"sameAs": [
"https://www.linkedin.com/company/-id-the-population-experts/",
"https://www.youtube.com/informeddecisions"
],
"foundingDate": "1997",
"founder": {
"@type": "Person",
"name": "Ivan Motley"
},
"parentOrganization": {
"@type": "Organization",
"name": "PEXA Group",
"url": "https://www.pexa-group.com/"
},
"address": [
{
"@type": "PostalAddress",
"streetAddress": "10 Easey St",
"addressLocality": "Collingwood",
"addressRegion": "VIC",
"postalCode": "3066",
"addressCountry": "AU"
},
{
"@type": "PostalAddress",
"postOfficeBoxNumber": "PO Box 1689",
"addressLocality": "Collingwood",
"addressRegion": "VIC",
"postalCode": "3066",
"addressCountry": "AU"
}
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "+61 3 9417 2205",
"email": "info@id.com.au",
"areaServed": ["AU", "NZ"],
"availableLanguage": ["en"]
},
{
"@type": "ContactPoint",
"contactType": "customer support (NZ toll-free)",
"telephone": "0800 955 481",
"areaServed": ["NZ"],
"availableLanguage": ["en"]
},
{
"@type": "ContactPoint",
"contactType": "media relations",
"name": "Clare Gill",
"telephone": "+61 467 284 154",
"email": "clare.gill@pexa.com.au",
"areaServed": ["AU"]
}
],
"areaServed": ["AU", "NZ"]
}
JSON-LD block (997 bytes)
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "ID.com.au Home Page (Informed Decisions)",
"url": "https://www.id.com.au/",
"description": "ID, also known as Informed Decisions, is a leading provider of demographic and economic data for local government and businesses in Australia and New Zealand. Our tools help you understand your community.",
"publisher": {
"@type": "Organization",
"name": "ID (Informed Decisions)",
"url": "https://www.id.com.au/",
"logo": {
"@type": "ImageObject",
"url": "https://www.id.com.au/logo.png",
"width": "200",
"height": "72"
},
"sameAs": [
"https://www.linkedin.com/company/-id-the-population-experts/"
]
}
}
Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for id.com.au and domain-level for id.com.au with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.
Top backlinks in the domain graph
Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to id.com.au (including its subdomains), ranked by the linker's PageRank. The table shows the top 888; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
Top backlinks in the host graph
The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to id.com.au specifically, ranked by the linker's PageRank. The table shows the top 12; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
| Linking Site | Linker PageRank | Linker Harmonic Centrality |
|---|---|---|
| www.pexa.com.au | 50 | 23 |
| www.id.com.au | 33 | 21 |
| yoursay.moretonbay.qld.gov.au | 25 | 13 |
| www.sbookscan.com | 20 | 21 |
| www.babymonitor101.com | 19 | 13 |
| worldbusinesspromote.com | 17 | 13 |
| digital.mivision.com.au | 13 | 14 |
| www.eisau.com.au | 10 | 12 |
| wrongfulconvictionsreport.org | 8 | 13 |
| www.constitute.net | 2 | 13 |
| www.backlinks.sbs | 2 | 13 |
| th3farhat.com | 0 | 9 |