evergage.com

{"@context":"https://schema.org","@type":"Product","@id":"https://www.salesforce.com/marketing/personalization/#Product","description":"Use all of your data to treat every profile like an individual. AI-driven personalization that adapts content autonomously, evolves with every customer, scales across channels, and turns every experience into a conversion opportunity.","name":"Marketing Personalization Software by Marketing Cloud","image":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/marquee-blade-personalization-1080x720-1.webp","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.salesforce.com/marketing/personalization/","url":"https://www.salesforce.com/marketing/personalization/","name":"Salesforce Personalization | Salesforce","description":"With Salesforce Personalization , your team can gain insights about your customers. Use AI to engage them with relevant marketing experiences across channels.","datePublished":"2023-06-13","dateModified":"2026-06-26"},"subjectOf":{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What is adaptive personalization — how is it different from segmentation?","acceptedAnswer":{"@type":"Answer","text":"Most \"personalization\" is actually segmentation: slightly different messages for groups of customers. Adaptive personalization goes further — it learns from every individual click, infers each visitor's intent in the moment, and adjusts what they see next in real time across web, email, mobile, and agent interactions. Every customer gets an experience tailored to them specifically, not to a group they belong to."}},{"@type":"Question","name":"What is Salesforce Personalization?","acceptedAnswer":{"@type":"Answer","text":"Salesforce Personalization is Salesforce's new personalization solution that seamlessly integrates into Data 360 It utilizes Salesforce Data 360 customer profiles to deliver real-time, one-to-one experiences across all customer touchpoints, driving tangible business outcomes."}},{"@type":"Question","name":"How does Salesforce Personalization work with Agentforce?","acceptedAnswer":{"@type":"Answer","text":"Through the \"Get User Intent\" action, Agentforce analyzes a customer's conversation in real time to understand what they're looking for. It translates those intent signals into structured data that feeds directly into the Personalization decisioning engine — so product recommendations reflect exactly what the customer just told you."}},{"@type":"Question","name":"Does Salesforce Personalization  work across web and mobile app?","acceptedAnswer":{"@type":"Answer","text":"Yes, a Unified SDK adapts content and recommendations across both web and native iOS/Android apps as it learns your customers' behavior. Mobile App Personalization (GA July 2026) makes it easy for business users to activate personalization on native mobile apps with minimal developer involvement."}},{"@type":"Question","name":"Does Salesforce Personalization  work across email, not just web?","acceptedAnswer":{"@type":"Answer","text":"Salesforce Personalization does work across email too. Email personalization uses real-time data from connected customer records to automatically adapt content and offers with each send, so every message reflects who the customer is right now. For web and app, the SDK delivers dynamically updated content as customers engage."}},{"@type":"Question","name":"What SKU do I need for Salesforce Personalization ?","acceptedAnswer":{"@type":"Answer","text":"For web and mobile personalization, the SP Base SKU (Salesforce Personalization ) is the right path. For existing customers on Marketing Cloud Personalization SKUs, you can keep your existing instance and get access to any new features on Salesforce {product.personalization}} through our MCP+ SKUs. The right option depends on your use case, product ownership and Data 360 licensing. Salesforce Personalization does work across email too. Email personalization uses real-time data from connected customer records to automatically adapt content and offers with each send, so every message reflects who the customer is right now. For web and app, the SDK delivers dynamically updated content as customers engage."}},{"@type":"Question","name":"What is marketing Personalization?","acceptedAnswer":{"@type":"Answer","text":"Marketing Personalization is the practice of using data to deliver relevant and tailored brand messages to specific audiences. It takes into account a person's interests, demographics, and buying behavior to create a more personalized experience. Learn more in our marketing Personalization guide."}},{"@type":"Question","name":"What's the difference between Salesforce Personalization and Marketing Cloud Personalization?","acceptedAnswer":{"@type":"Answer","text":"Marketing Cloud Personalization (formerly Interaction Studio) is a standalone, real-time interaction management platform that delivers personalized experiences across web, email, and mobile using rules-based campaigns and A/B testing. Salesforce Personalization is the next-generation solution — built natively on Data 360 and powered by AI — that delivers adaptive, 1:1 experiences at scale across all channels, including Agentforce. The key distinction is architecture: Marketing Cloud Personalization works independently of other Salesforce products, while Salesforce Personalization is deeply integrated with the broader Salesforce platform. Both products are actively supported, and existing Marketing Cloud Personalization customers can access Salesforce Personalization at no additional cost through the MCP+ SKU. If you're starting fresh, Salesforce Personalization is the recommended path forward."}},{"@type":"Question","name":"What is a Personalization engine?","acceptedAnswer":{"@type":"Answer","text":"A Personalization engine is a kind of technology solution that ingests customer engagement and profile data, then — using machine learning and AI — determines relevant messages, segmentation, and content for each customer, based on their preferences and affinities. These insights can then be ingested into various marketing touchpoints to power the customer experience.\nIncrease the ROI of every site visit with 1-to-1 personalization."}},{"@type":"Question","name":"What is Personalization in Marketing Cloud?","acceptedAnswer":{"@type":"Answer","text":"Many Marketing Cloud products offer the ability to personalize customer engagements, however, “Personalization” in Marketing Cloud refers specifically to the product that allows you to unify customer engagements across your website, app, email and other touchpoints, to generate preferences and affinities that power real-time one-to-one offers, messages, and experiences."}},{"@type":"Question","name":"Is Marketing Cloud Personalization the same as Everage and Salesforce Interaction Studio?","acceptedAnswer":{"@type":"Answer","text":"Yes, Marketing Cloud Personalization, Evergage, and Interaction Studio are one and the same. From increased innovations, feature improvements, and the evolution of the product, the name evolved twice from Evergage, to Interaction Studio, and then from Interaction Studio to Marketing Cloud Personalization."}}]}}