Site Information
creativeplanning.com
Link authority for creativeplanning.com (registrable domain: creativeplanning.com) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Link authority data (PageRank, harmonic centrality) and backlinks come from the Common Crawl web graph.
Current Scores
Web-graph authority (0-100)
Domain scores measure creativeplanning.com as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname creativeplanning.com. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
25
Domain PageRank
21
Host PageRank
6
WWW PageRank
96
Domain Harmonic Centrality
95
Host Harmonic Centrality
94
WWW Harmonic Centrality
Site Intelligence
Homepage
What creativeplanning.com presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://creativeplanning.com.
| Title | Wealth Management | Financial Planning Advisors | Creative Planning |
|---|---|
| Description | We strive to provide award-winning wealth management and financial planning services to a diverse range of investors. Meet a Creative Planning advisor near you. |
| OG Title | Home |
| OG Description | We strive to provide award-winning wealth management and financial planning services to a diverse range of investors. Meet a Creative Planning advisor near you. |
| OG Site Name | Creative Planning |
| Twitter Card | summary_large_image |
Site Intelligence
Social accounts and contact points
Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.
| creativeplanninginc | |
| X | CPIWealth |
| creativeplanning_llc | |
| creative-planning (business) | |
| Youtube | creativeplanning |
Site Intelligence
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: WebPage, ImageObject, BreadcrumbList, WebSite, Organization, FinancialService.
JSON-LD block (2,965 bytes)
{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wp.creativeplanning.com\/","url":"https:\/\/creativeplanning.com\/","name":"Wealth Management | Financial Planning Advisors | Creative Planning","isPartOf":{"@id":"https:\/\/wp.creativeplanning.com\/#website"},"about":{"@id":"https:\/\/wp.creativeplanning.com\/#organization"},"primaryImageOfPage":{"@id":"https:\/\/creativeplanning.com\/#primaryimage"},"image":{"@id":"https:\/\/creativeplanning.com\/#primaryimage"},"thumbnailUrl":"https:\/\/wp.creativeplanning.com\/wp-content\/uploads\/2023\/01\/OpenGraph_1200x630-3.png","datePublished":"2021-07-26T12:03:37+00:00","dateModified":"2026-07-10T20:44:56+00:00","description":"We strive to provide award-winning wealth management and financial planning services to a diverse range of investors. Meet a Creative Planning advisor near you.","breadcrumb":{"@id":"https:\/\/creativeplanning.com\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creativeplanning.com\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativeplanning.com\/#primaryimage","url":"https:\/\/wp.creativeplanning.com\/wp-content\/uploads\/2023\/01\/OpenGraph_1200x630-3.png","contentUrl":"https:\/\/wp.creativeplanning.com\/wp-content\/uploads\/2023\/01\/OpenGraph_1200x630-3.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/creativeplanning.com\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Creative Planning"}]},{"@type":"WebSite","@id":"https:\/\/wp.creativeplanning.com\/#website","url":"https:\/\/wp.creativeplanning.com\/","name":"Creative Planning","description":"Investments. Estate. Tax. Financial Planning.","publisher":{"@id":"https:\/\/wp.creativeplanning.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wp.creativeplanning.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wp.creativeplanning.com\/#organization","name":"Creative Planning","url":"https:\/\/wp.creativeplanning.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp.creativeplanning.com\/#\/schema\/logo\/image\/","url":"https:\/\/wp.creativeplanning.com\/wp-content\/uploads\/2026\/07\/cropped-cp_favicon.png","contentUrl":"https:\/\/wp.creativeplanning.com\/wp-content\/uploads\/2026\/07\/cropped-cp_favicon.png","width":512,"height":512,"caption":"Creative Planning"},"image":{"@id":"https:\/\/wp.creativeplanning.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/creativeplanninginc\/","https:\/\/x.com\/CPIWealth","https:\/\/www.instagram.com\/creativeplanning_llc\/","https:\/\/www.linkedin.com\/company\/creative-planning-inc-\/","https:\/\/www.youtube.com\/user\/creativeplanning"]}]}JSON-LD block (13,118 bytes)
{
"@context": "https://schema.org",
"@type": ["FinancialService", "Organization"],
"@id": "https://creativeplanning.com/#organization",
"name": "Creative Planning",
"legalName": "Creative Planning, LLC",
"url": "https://creativeplanning.com",
"logo": "https://creativeplanning.com/wp-content/uploads/2022/01/CP_Logo_CMYK_Horizontal.svg",
"description": "Creative Planning is a nationally recognized independent wealth management firm and registered investment advisor (RIA). We provide comprehensive, fiduciary financial planning services that integrate investment management, tax strategies, estate planning, and trust services for individuals, families, and businesses.",
"foundingDate": "1982-10-13",
"address": {
"@type": "PostalAddress",
"name": "Headquarters",
"streetAddress": "5454 W 110th St ",
"addressLocality": "Overland Park",
"addressRegion": "Kansas",
"postalCode": "66211",
"addressCountry": "US"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-866-909-5148",
"contactType": "customer service",
"areaServed": "US",
"availableLanguage": ["en"],
"contactOption": "TollFree"
},
{
"@type": "ContactPoint",
"email": "info@creativeplanning.com",
"contactType": "customer service",
"areaServed": "US"
},
{
"@type": "ContactPoint",
"contactType": "sales",
"telephone": "+1-833-416-4702",
"areaServed": "US",
"availableLanguage": ["en"]
}
],
"sameAs": [
"https://www.linkedin.com/company/creative-planning",
"https://www.facebook.com/creativeplanninginc/",
"https://x.com/CPIWealth",
"https://www.youtube.com/@creativeplanning",
"https://en.wikipedia.org/wiki/Creative_Planning"
],
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Assets Under Management and Advisement",
"value": "385000000000",
"unitCode": "USD",
"valueReference": {
"@type": "QuantitativeValue",
"value": "385",
"unitText": "billion USD",
"description": "Assets under management and advisement as of September 30, 2025. United Capital Financial Advisers, SageView Advisory Group, and Baseline Wealth Management, Ltd. are affiliates of Creative Planning."
}
}
],
"employee": {
"@type": "OrganizationRole",
"roleName": "President and CEO",
"employee": {
"@type": "Person",
"@id": "https://creativeplanning.com/peter-mallouk/",
"name": "Peter Mallouk",
"jobTitle": "President and CEO",
"url": "https://creativeplanning.com/peter-mallouk/"
}
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Financial Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Ultra-Affluent Wealth Management",
"description": "Wealth management for ultra-affluent families with complex planning needs.",
"url": "https://creativeplanning.com/family-office/ultra-affluent-wealth-management/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Charitable Planning",
"description": "Philanthropy strategy and tax-aware charitable giving planning.",
"url": "https://creativeplanning.com/services/charitable-planning/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Legacy Planning",
"description": "Long-term planning aligned to family values and multigenerational goals.",
"url": "https://creativeplanning.com/family-office/legacy-planning/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Wealth Transfer Planning",
"description": "Trust and gifting strategies to transfer wealth efficiently.",
"url": "https://creativeplanning.com/family-office/wealth-transfer/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Family Governance",
"description": "Frameworks for family decision-making, communication, and continuity planning.",
"url": "https://creativeplanning.com/family-office/family-governance/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Private Wealth Management",
"description": "Integrated strategy aligning investments, taxes, estate planning, and long-term goals.",
"url": "https://creativeplanning.com/services/comprehensive-wealth-management/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Investment & Portfolio Management",
"description": "Customized portfolios with ongoing monitoring, rebalancing, and tax-aware investment decisions.",
"url": "https://creativeplanning.com/services/investment-management/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Strategic Tax Planning",
"description": "Proactive tax planning and tax-efficient investing to help reduce lifetime tax impact.",
"url": "https://creativeplanning.com/services/tax-planning/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Estate Planning",
"description": "Support to protect assets, minimize estate taxes, and maintain family privacy.",
"url": "https://creativeplanning.com/services/estate-planning/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Financial Planning",
"description": "Personalized roadmap for cash flow, savings, protection, and major life goals.",
"url": "https://creativeplanning.com/services/financial-planning/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Retirement Planning",
"description": "Retirement income strategy, distribution planning, and tax-efficient withdrawal guidance.",
"url": "https://creativeplanning.com/services/retirement-planning/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Strategic Exit Planning",
"description": "Planning for business owners/founders for succession, liquidity events, and tax-efficient transitions.",
"url": "https://creativeplanning.com/services/liquidity-exit-planning/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Insurance & Risk Management",
"description": "Coverage and risk planning to help protect income, assets, and family needs.",
"url": "https://creativeplanning.com/services/insurance/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "International Wealth & Expat Wealth Management",
"description": "Cross-border planning for expatriates and international families with complex finances.",
"url": "https://creativeplanning.com/international/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "[will include approved list of service names]",
"description": "[will include approved short descriptions]",
"url": ""
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "401k Retirement Plan Services for Businesses",
"description": "401(k) and corporate plan design, fiduciary support, investments, and participant education.",
"url": "https://creativeplanning.com/services/retirement-foundations/retirement-services/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Institutional Investment Consulting",
"description": "Endowment and foundation investment strategy, oversight, reporting, and governance support.",
"url": "https://creativeplanning.com/services/retirement-foundations/institutional/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Business Services",
"description": "Integrated support for businesses across tax, accounting, payroll, legal, insurance, valuations, and M&A.",
"url": "https://creativeplanning.com/services/business/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Mergers & Acquisitions and Consulting",
"description": "Advisory support for business buyers and sellers, including deal strategy and execution planning.",
"url": "https://creativeplanning.com/services/business/ma-consulting/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Business Valuations",
"description": "Valuation analysis to support planning, transactions, ownership changes, and strategic decisions.",
"url": "https://creativeplanning.com/services/business/business-valuation/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Business Tax Services",
"description": "Tax planning and compliance support tailored to business entities and owners.",
"url": "https://creativeplanning.com/services/business/business-tax/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Business Audit and Attest Services",
"description": "Audit and attest services to support financial reporting, compliance, and stakeholder requirements.",
"url": "https://creativeplanning.com/services/business/audit-attest/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Business Outsourced Accounting & Bill Pay",
"description": "Outsourced accounting and bill pay to streamline bookkeeping, reporting, and cash management.",
"url": "https://creativeplanning.com/services/business/accounting-bill-pay/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Business Payroll Services",
"description": "Payroll processing and support to improve accuracy, compliance, and operational efficiency.",
"url": "https://creativeplanning.com/services/business/payroll/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Business Legal Advisory",
"description": "Legal advisory support for business structuring, contracts, and planning considerations. ",
"url": "https://creativeplanning.com/services/business/legal/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Business Technology Services",
"description": "Technology solutions to support business operations, security, and scalable infrastructure.",
"url": "https://creativeplanning.com/services/business/tech-solutions/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "FinancialService",
"name": "Business Insurance Services",
"description": "Commercial insurance planning to help protect the business from operational and liability risks.",
"url": "https://creativeplanning.com/services/business/insurance/"
}
}
]
},
"knowsAbout": [
"Wealth Management",
"Family Office Management",
"Financial Planning",
"Investment Management",
"Retirement Planning",
"Tax Planning",
"Estate Planning",
"Business Advisory"
],
"areaServed": {
"@type": "Country",
"name": "United States"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "1,428"
}
}Web-Graph History
Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink Data
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for creativeplanning.com and domain-level for creativeplanning.com with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.
789
Host Backlinks
596
Domain Backlinks
Backlink Data
Top backlinks in the domain graph
Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to creativeplanning.com (including its subdomains), ranked by the linker's PageRank. The table shows the top 596; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
Backlink Data
Top backlinks in the host graph
The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to creativeplanning.com specifically, ranked by the linker's PageRank. The table shows the top 789; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.