codeandtheory.com
Link authority for codeandtheory.com (registrable domain: codeandtheory.com) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Web-graph authority (0-100)
Domain scores measure codeandtheory.com as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname codeandtheory.com. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
Homepage
What codeandtheory.com presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://codeandtheory.com.
| Title | Code and Theory |
|---|---|
| Description | Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. |
| OG Title | Code and Theory |
| OG Description | Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. |
| OG Site Name | Code and Theory |
| Twitter Title | Code and Theory |
| Twitter Card | summary_large_image |
Social accounts and contact points
Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.
| Contact pages | https://codeandtheory.com/contact |
|---|---|
| Blog | https://codeandtheory.com/news |
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: Organization, WebSite, VideoObject.
JSON-LD block (5,996 bytes)
{"@context":"https://schema.org","@type":"Organization","@id":"https://codeandtheory.com/#organization","name":"Code and Theory","url":"https://codeandtheory.com/","alternateName":["C&T","Code + Theory","CodeandTheory"],"description":"Code and Theory Network, part of Stagwell Group, uniquely combines 50% creativity and 50% engineering at scale. Our technology-first group partners with businesses to tackle complex challenges in consumer behavior, emerging tech, and AI.","slogan":"Creating next-generation digital experiences.","logo":"https://cdn.sanity.io/images/88uj0fme/main/8c5d08cd7f0c70abbd881d582f9d263633f21ffa-1600x900.webp","foundingDate":"2001","foundingLocation":{"@type":"Place","name":"New York","address":{"@type":"PostalAddress","streetAddress":"1 World Trade Center, 285 Fulton Street, 69th Floor","addressLocality":"New York","addressRegion":"NY","postalCode":"10007","addressCountry":"US"}},"founder":[{"@type":"Person","name":"Dan Gardner","jobTitle":"Executive Chairman"},{"@type":"Person","name":"Brandon Ralph"}],"employee":[{"@type":"Person","name":"Michael Treff","jobTitle":"Chief Executive Officer","sameAs":"https://www.linkedin.com/in/michaeltreff/"},{"@type":"Person","name":"Dan Gardner","jobTitle":"Executive Chairman"},{"@type":"Person","name":"David DiCamillo","jobTitle":"Global Chief Technology Officer","sameAs":"https://www.linkedin.com/in/daviddicamillo/"},{"@type":"Person","name":"Brent Buntin","jobTitle":"Chief Growth Officer","sameAs":"https://www.linkedin.com/in/brentbuntin/"},{"@type":"Person","name":"Craig Elimeliah","jobTitle":"Chief Creative Officer","sameAs":"https://www.linkedin.com/in/craigelimeliah/"}],"parentOrganization":{"@type":"Organization","name":"Stagwell Inc.","url":"https://www.stagwellglobal.com/"},"subOrganization":[{"@type":"Organization","name":"Mediacurrent","url":"https://www.mediacurrent.com/"},{"@type":"Organization","name":"Rhythm","url":"https://www.rhythmagency.com/"},{"@type":"Organization","name":"Kettle","url":"https://www.kettle.co/"},{"@type":"Organization","name":"Truelogic Software","url":"https://www.truelogic.io/"},{"@type":"Organization","name":"Left Field Labs","url":"https://www.leftfieldlabs.com/"},{"@type":"Organization","name":"Instrument","url":"https://www.instrument.com/"}],"numberOfEmployees":{"@type":"QuantitativeValue","minValue":800,"maxValue":1000,"unitText":"employees"},"identifier":[{"@type":"PropertyValue","propertyID":"UEI","value":"LD9NE21AGYS3"},{"@type":"PropertyValue","propertyID":"DUNS","value":"624447400"},{"@type":"PropertyValue","propertyID":"CAGE","value":"7M8N2"},{"@type":"PropertyValue","propertyID":"GSA Schedule","value":"47QTCA25D002Z"}],"naics":["541511","541512","541613","541430"],"isicV4":["J62","M73"],"contactPoint":[{"@type":"ContactPoint","contactType":"Work With Us","email":"newbiz@codeandtheory.com","areaServed":"Worldwide","availableLanguage":["English"]},{"@type":"ContactPoint","contactType":"Press","email":"press@codeandtheory.com","areaServed":"Worldwide","availableLanguage":["English"]},{"@type":"ContactPoint","contactType":"General Inquiries","telephone":"212.358.0717","areaServed":"Worldwide","availableLanguage":["English"]}],"location":{"@type":"Place","name":"Headquarters","address":{"@type":"PostalAddress","streetAddress":"1 World Trade Center, 285 Fulton Street, 69th Floor","addressLocality":"New York","addressRegion":"NY","postalCode":"10007","addressCountry":"US"}},"address":[{"@type":"PostalAddress","streetAddress":"1 World Trade Center, 285 Fulton Street, 69th Floor","addressLocality":"New York","addressRegion":"NY","postalCode":"10007","addressCountry":"US"},{"@type":"PostalAddress","streetAddress":"12th Floor, The JMT Corporate Condominium, ADB Avenue, Ortigas Center","addressLocality":"Pasig City","addressRegion":"Metro Manila","postalCode":"1605","addressCountry":"PH"},{"@type":"PostalAddress","streetAddress":"Godrej Center- Indiranagar, 1st Floor, Old Madras Road, Binnamangala, Mahadevapura Hobli","addressLocality":"Bangalore","addressRegion":"Karnataka","postalCode":"560038","addressCountry":"IN"}],"knowsAbout":["Digital strategy","Product management","User experience design","Engineering","AI-driven personalization","CMS replatforming","Marketing websites","Design systems","Brand storytelling","Data and analytics"],"award":["Ad Age A-List Agency of the Year 2023","Webby Awards Best Website Design 2022","Fast Company's Most Innovative Companies 2024"],"hasOfferCatalog":{"@type":"OfferCatalog","name":"Code and Theory Services","itemListElement":[{"@type":"Offer","itemOffered":{"@type":"Service","name":"AI-Enabled Business Transformation","description":"AI-Enabled Business Transformation"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Technology","description":"Technology"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Branding","description":"Branding"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Customer Experience","description":"Customer Experience"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Marketing","description":"Marketing"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Business Consulting & Design Transformation","description":"Business Consulting & Design Transformation"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Data, Research & Testing","description":"Data, Research & Testing"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Integrated Marketing and Branding","description":"Integrated Marketing and Branding"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Product Strategy and Development","description":"Product Strategy and Development"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Transformational Technology","description":"Transformational Technology"}}]},"sameAs":["https://www.instagram.com/codeandtheory","https://www.linkedin.com/company/code-and-theory","https://twitter.com/codeandtheory","https://medium.com/@codeandtheory"]}JSON-LD block (308 bytes)
{"@context":"https://schema.org","@type":"WebSite","@id":"https://codeandtheory.com/#website","name":"Code and Theory","url":"https://codeandtheory.com/","potentialAction":{"@type":"SearchAction","target":"https://codeandtheory.com/q?q={search_term_string}","query-input":"required name=search_term_string"}}JSON-LD block (792 bytes)
{"@context":"https://schema.org","@type":"VideoObject","@id":"https://codeandtheory.com/#video-1187776680","name":"FastCo Sizzle 2026","description":"Sizzle Reel for Fast Company","thumbnailUrl":"https://i.vimeocdn.com/video/2151868284-321fbca644f28e67429203b83f4f1102b7df5d299ad3897dbd97ec8237496612-d_295x166?&r=pad®ion=us","url":"https://codeandtheory.com/#video-1187776680","publisher":{"@id":"https://codeandtheory.com/#organization"},"uploadDate":"2026-06-16T03:57:41Z","duration":"PT29S","contentUrl":"https://player.vimeo.com/progressive_redirect/playback/1187776680/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&oauth2_token_id=1772657535&signature=2ce97bd50e9848b464721a25d721bb46f38b54446ad66c3822822cc98447f969","embedUrl":"https://player.vimeo.com/video/1187776680"}Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for codeandtheory.com and domain-level for codeandtheory.com with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.
Top backlinks in the domain graph
Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to codeandtheory.com (including its subdomains), ranked by the linker's PageRank. The table shows the top 294; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
Top backlinks in the host graph
The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to codeandtheory.com specifically, ranked by the linker's PageRank. The table shows the top 45; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.