certa.ai
Link authority for certa.ai (registrable domain: certa.ai) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Web-graph authority (0-100)
Domain scores measure certa.ai as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname certa.ai. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
Homepage
What certa.ai presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://certa.ai.
| Title | Third Party Risk Management (TPRM) & Compliance | Certa |
|---|---|
| Description | Get the best TPRM software platform available. Certa is an all-in-one toolkit for third party lifecycle management. Onboard 3x faster. |
| OG Title | Third Party Risk Management (TPRM) & Compliance | Certa |
| OG Description | Get the best TPRM software platform available. Certa is an all-in-one toolkit for third party lifecycle management. Onboard 3x faster. |
| Twitter Title | Third Party Risk Management (TPRM) & Compliance | Certa |
| Twitter Card | summary_large_image |
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: Organization, WebPage.
JSON-LD block (9,772 bytes)
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Certa",
"legalName": "Certa, Inc.",
"alternateName": [
"Certa AI",
"Certa.ai",
"GetCerta",
"Certa Third Party OS"
],
"url": "https://www.certa.ai/",
"logo": "https://cdn.prod.website-files.com/6820bfdc9a298d11ce76fdd3/68222c5172e33a7aa0b6c925_logo.svg",
"image": "https://cdn.prod.website-files.com/6820bfdc9a298d11ce76fdd3/68222c5172e33a7aa0b6c925_logo.svg",
"description": "Certa is the leading AI-powered third-party lifecycle management platform that helps enterprises manage risk, compliance, and ESG across their vendor, partner, and client ecosystems. Founded in 2013 by Jag Lamba, Certa automates third-party onboarding, due diligence, KYC/AML, contract lifecycle management, and ongoing monitoring through a no-code SaaS platform trusted by Fortune 500 companies. Certa leverages generative AI to streamline workflows, enrich data from trusted sources, and surface actionable risk intelligence — enabling organizations to onboard third parties 3x faster while maintaining comprehensive risk coverage across InfoSec, Privacy, Financial, Fraud, and ESG domains.",
"slogan": "The Third Party OS",
"foundingDate": "2013",
"foundingLocation": {
"@type": "Place",
"name": "San Francisco, California, US"
},
"naics": "511210",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": 200,
"maxValue": 300
},
"areaServed": [
"North America",
"Europe",
"Asia",
"Global"
],
"knowsAbout": [
"Third Party Risk Management",
"TPRM Software",
"Vendor Risk Management",
"Compliance Automation",
"KYC/AML",
"ESG Management",
"Contract Lifecycle Management",
"Supply Chain Risk",
"Generative AI for Risk Management",
"No-Code Workflow Automation",
"Third Party Due Diligence",
"Regulatory Compliance"
],
"keywords": [
"third party risk management",
"TPRM software",
"vendor management platform",
"compliance automation",
"AI risk management",
"third party onboarding",
"KYC AML software",
"ESG management platform",
"contract lifecycle management",
"supply chain risk",
"third party due diligence",
"regulatory compliance software",
"no-code workflow automation",
"enterprise risk management",
"procurement automation",
"vendor onboarding",
"third party monitoring",
"GRC software"
],
"knowsLanguage": "English",
"sameAs": [
"https://www.facebook.com/certanetwork/",
"https://www.linkedin.com/company/getcerta/",
"https://twitter.com/certa",
"https://www.instagram.com/getcerta/",
"https://www.crunchbase.com/organization/certa"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-646-207-3000",
"contactType": "customer support",
"email": "hello@getcerta.com"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "20824 Pamela Way",
"addressLocality": "Saratoga",
"addressRegion": "CA",
"postalCode": "95070",
"addressCountry": "US"
},
"founder": {
"@type": "Person",
"name": "Jag Lamba",
"jobTitle": "CEO & Founder",
"url": "https://www.linkedin.com/in/jlamba",
"sameAs": [
"https://www.linkedin.com/in/jlamba",
"https://www.crunchbase.com/person/jagmeet-lamba"
],
"alumniOf": [
{
"@type": "EducationalOrganization",
"name": "The Wharton School, University of Pennsylvania"
},
{
"@type": "Organization",
"name": "McKinsey & Company"
}
]
},
"employee": [
{
"@type": "Person",
"name": "Jag Lamba",
"jobTitle": "CEO & Founder",
"url": "https://www.linkedin.com/in/jlamba"
},
{
"@type": "Person",
"name": "Alan Kambili",
"jobTitle": "Chief Revenue Officer"
}
],
"brand": {
"@type": "Brand",
"name": "Certa",
"logo": "https://cdn.prod.website-files.com/6820bfdc9a298d11ce76fdd3/68222c5172e33a7aa0b6c925_logo.svg"
},
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "SoftwareApplication",
"name": "Certa AI Platform",
"description": "AI-powered connected system of intelligent agents for third-party risk and compliance management, featuring automated workflow creation, smart fills for questionnaires, and AI-powered risk assessments.",
"applicationCategory": "BusinessApplication"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "SoftwareApplication",
"name": "Third Party Risk Management (TPRM)",
"description": "Comprehensive TPRM suite that automates third-party onboarding, risk assessment, and ongoing monitoring across InfoSec, Privacy, Financial, Fraud, and ESG domains.",
"applicationCategory": "BusinessApplication"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "SoftwareApplication",
"name": "KYC/AML & Due Diligence",
"description": "Automated Know Your Customer and Anti-Money Laundering workflows with integrated data enrichment from trusted sources for thorough third-party due diligence.",
"applicationCategory": "BusinessApplication"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "SoftwareApplication",
"name": "Contract Lifecycle Management",
"description": "End-to-end contract management with AI-powered clause analysis, expiration tracking, and jurisdiction-aware risk intelligence.",
"applicationCategory": "BusinessApplication"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "SoftwareApplication",
"name": "ESG & Diversity Management",
"description": "Environmental, Social, and Governance management for third-party ecosystems, enabling organizations to monitor and report on ESG compliance across their vendor networks.",
"applicationCategory": "BusinessApplication"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "SoftwareApplication",
"name": "CertaAssist AI Companion",
"description": "Intuitive AI companion for faster, simpler third-party interactions, delivering a 30% reduction in implementation time with over 90% accuracy.",
"applicationCategory": "BusinessApplication"
}
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Certa Platform Suite",
"url": "https://www.certa.ai/platform"
},
"award": [
"2024 ProcureTech100",
"2024 ProcureTech100 — Advanced AI Category Winner",
"2024 ProcureTech100 — Risk Management Category Winner",
"Forbes Best Startup Employers 2024",
"Gartner Market Guide — Representative Vendor for Third-Party Risk Management Solutions",
"Top 50 Procurement Provider to Watch",
"2024 Supply and Demand Chain Executive Pro to Know (CEO Jag Lamba)"
],
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"name": "SOC 2 Compliance",
"description": "Certa meets SOC 2 compliance standards for security, availability, and confidentiality."
},
{
"@type": "EducationalOccupationalCredential",
"name": "ISO 27001 Certification",
"description": "Certa maintains ISO 27001 certification for information security management."
},
{
"@type": "EducationalOccupationalCredential",
"name": "AWS Marketplace Listed",
"description": "Certa is listed on AWS Marketplace as a verified workflow automation and third-party lifecycle management solution.",
"url": "https://aws.amazon.com/marketplace/pp/prodview-e4e6asfkupuby"
}
],
"ownershipFundingInfo": "Certa is a privately held, venture-backed company that has raised over $50 million in total funding. Key investors include Fin Capital (Series B lead), Vertex Ventures, and Point72 Ventures. The company was founded in 2013 and is led by CEO and Founder Jag Lamba.",
"funder": [
{
"@type": "Organization",
"name": "Fin Capital",
"url": "https://www.fincap.com/"
},
{
"@type": "Organization",
"name": "Vertex Ventures",
"url": "https://www.vertexventures.com/"
},
{
"@type": "Organization",
"name": "Point72 Ventures",
"url": "https://www.point72.com/ventures/"
}
],
"ethicsPolicy": "https://www.certa.ai/ethics",
"subjectOf": [
{
"@type": "NewsArticle",
"headline": "Certa Brings Generative AI-Powered Third Party Management to Enterprises",
"url": "https://www.businesswire.com/news/home/20240611254447/en/Certa-Brings-Generative-AI-Powered-Third-Party-Management-to-Enterprises",
"datePublished": "2024-06-11",
"publisher": {
"@type": "Organization",
"name": "Business Wire"
}
},
{
"@type": "NewsArticle",
"headline": "Certa Raises $35M to Bring AI to Third-Party Risk Management",
"url": "https://www.bankinfosecurity.com/certa-raises-35m-to-bring-ai-to-third-party-risk-management-a-23041",
"datePublished": "2023-09-07",
"publisher": {
"@type": "Organization",
"name": "BankInfoSecurity"
}
},
{
"@type": "NewsArticle",
"headline": "Certa Revolutionizes Third Party Management with CertaAssist",
"url": "https://www.businesswire.com/news/home/20231026667294/en/Certa-Revolutionizes-Third-Party-Management-with-CertaAssist-An-Intuitive-AI-Companion-For-Faster-Simpler-Third-Party-Interactions",
"datePublished": "2023-10-26",
"publisher": {
"@type": "Organization",
"name": "Business Wire"
}
}
]
}
JSON-LD block (973 bytes)
{
"@context": "http://schema.org",
"@type": "WebPage",
"name": "Certa - AI-Enhanced Third-Party Management",
"url": "https://www.certa.ai/",
"description": "Certa's homepage introduces CertaAssist, an AI-enhanced platform for managing third-party relationships. The site focuses on compliance, risk, and ESG solutions, indicating a comprehensive toolkit for third-party lifecycle management.",
"publisher": {
"@type": "Organization",
"name": "Certa",
"url": "https://www.certa.ai/"
},
"about": {
"@type": "Thing",
"name": "Third-Party Management Solutions"
},
"audience": {
"@type": "Audience",
"audienceType": "Businesses and Organizations Seeking Third-Party Management Solutions"
},
"potentialAction": {
"@type": "ReadAction",
"target": {
"urlTemplate": "https://www.getcerta.com/"
},
"description": "Explore Certa's AI-enhanced solutions for third-party management"
},
"inLanguage": "en"
}
Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for certa.ai and domain-level for certa.ai with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.
Top backlinks in the domain graph
Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to certa.ai (including its subdomains), ranked by the linker's PageRank. The table shows the top 132; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
Top backlinks in the host graph
The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to certa.ai specifically, ranked by the linker's PageRank. The table shows the top 18; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
| Linking Site | Linker PageRank | Linker Harmonic Centrality |
|---|---|---|
| github.com | 93 | 44 |
| www.businesswire.com | 75 | 31 |
| ouis-guesthouse.com | 38 | 14 |
| majinoukari.com | 37 | 14 |
| woolf.university | 35 | 17 |
| coreloot.com | 35 | 14 |
| www.certa.ai | 33 | 18 |
| judopeugeot-mulhouse.com | 30 | 16 |
| conference.dpw.ai | 30 | 15 |
| marqavs.com | 30 | 13 |
| parentingvista.com | 29 | 15 |
| www.tprassociation.org | 27 | 16 |
| maliaprime.com | 26 | 14 |
| nyc.dpw.ai | 25 | 14 |
| goldi.ai | 20 | 10 |
| onlign-lab.com | 17 | 13 |
| community.arize.com | 16 | 13 |
| www.valuealigners.com | 10 | 9 |