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Industry Report

Procurement Software

Bing Search Advertisers
Dominant · SE Outbound Links ρ=0.471

AI recommendation signal analysis across 1,974 domains and 11 buyer personas in Procurement Software, led by coupa.com as the most LLM-recommended domain.

Download this report (.xlsx)
1,974Domains Tracked
11Buyer Personas
organic_search_ads.report
AdvertiserScore
zoho.com
664.5
tipalti.com
506.7
precoro.com
344.8
get.order.co
315.0
beroeinc.com
270.1
Advertisers rankedn = 25
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About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Watch the paid players

Advertisers spending on these queries are betting real money on this demand. Map your paid competitors, see which of them buy the premium top-of-page placements, and spot query territory where nobody is advertising yet.

How It's Calculated

Where the numbers come from

Every ad captured on Bing results for this industry's queries, split by placement (top of page vs bottom of page) and aggregated by advertiser domain with a rank-weighted score. Google results in this dataset carry no ads field, so this report is Bing only.

Overview

What's on this page

Top and bottom placement advertiser charts plus the full advertiser tables.

Bing Search Advertisers

Bing Ads

Top and bottom advertisers on Bing for Procurement Software queries across all personas, ranked by a rank-weighted score. The Google results in this dataset carry no advertising data, so this report covers Bing only.

Full Results

All advertisers

Every Bing advertiser for these queries, split by ad placement: top-of-page ads on the left, bottom-of-page ads on the right. Score is the same rank-weighted sum as the charts above; appearances is a plain tally.

Top Ads
DomainScoreAppearances
zoho.com664.51977
tipalti.com506.711,227
precoro.com344.82525
get.order.co315.00315
beroeinc.com270.12524
forms.workday.com238.54691
stampli.com206.98577
ibm.com166.05435
softwareadvice.com151.43251
netsuite.com143.83191
quickbooks.intuit.com126.16211
ironcladapp.com123.63153
try.optro.ai88.42245
ramp.com84.13195
omniapartners.com75.19222
xelix.com68.0089
procurify.com64.82245
blackkite.com60.74179
demo.opengov.com42.96175
symplr.com39.53117
ivalua.com31.65130
rossum.ai31.0031
emburse.com30.29183
resolver.com30.0030
contractsafe.com27.0027
infotech.com26.2376
atlassian.com24.6873
nist800161compliance.com23.8551
juicebox.ai21.0021
covermymeds.health21.0021
get.nextstage.ai19.0019
sap.com17.03100
cobblestonesoftware.com16.69103
una.com16.2646
getjobber.com15.7756
xero.com15.3037
kpmg.com13.1681
rocketlawyer.com13.0968
infohub.tecsys.com12.8228
1800accountant.com12.3735
ryder.com12.0012
o9solutions.com11.3955
drata.com11.0011
pave.com11.0011
fishbowlinventory.com10.6642
specialreports.erpfocus.com10.3975
lp.tonkean.com10.3653
goworkwize.com10.1230
paperlessparts.com9.9635
salesforce.com9.8660
online.cornell.edu9.0547
servicenow.com9.0426
pandadoc.com8.1233
pmo.selecthub.com7.7822
cursor.com7.4221
icertis.com7.1216
stockiqtech.com6.7435
go.enverus.com6.6131
getyooz.com5.9731
getmaintainx.com5.9029
spglobal.com5.6345
gusto.com5.5829
mulesoft.com5.4529
rydoo.com5.356
leantech.com5.3015
assetpanda.com5.005
workday.com5.005
lseg.com4.9514
insightsoftware.com4.4725
vanta.com4.2412
usekojo.com4.2024
bankofamerica.com4.004
remote.com4.004
infisical.com3.7127
hs.beroeinc.com3.6614
athenahealth.com3.6619
verizonconnect.com3.189
dowjones.com3.1325
zafran.io2.838
asq.org2.838
caseiq.com2.838
sourcewell-mn.gov2.7522
panorama-consulting.com2.6914
intuit.com2.5020
ninjaone.com2.5020
capterra.com2.3819
avepoint.com2.3112
upstart.com2.1317
bing.com2.048
software.getmaintainx.com2.002
qualtrics.com2.002
siemens.com2.002
mbusa.com2.002
onetrust.com1.9210
appian.com1.775
mingosmartfactory.com1.7514
freshbooks.com1.739
demo.stockiqtech.com1.5910
dfinsolutions.com1.548
hyperproof.io1.548
c3isit.com1.5012
top-merchantservices.com1.414
legalzoom.com1.414
go.paycor.com1.414
transportation.trimble.com1.3811
top-accountingsoftware.com1.357
bottomline.com1.156
highradius.com1.063
kion.io1.001
irsfreshstart.org1.001
info.waystar.com1.001
devry.edu1.001
10bestpayrollsoftware.com0.965
info.planview.com0.965
odoo.com0.886
netstock.com0.774
top5merchantservices.com0.774
sprinto.com0.756
risk3sixty.com0.712
cbinsights.com0.712
vw.com0.712
pointcore.com0.635
rippling.com0.635
business.comcast.com0.552
tribunushealth.com0.504
sai360.com0.504
streamlineverify.com0.382
schottnyc.com0.382
tabs.com0.382
positiveinsights.outgrow.us0.351
vmstreatmentwebsite.com0.351
snowflake.com0.252
mypescpe.com0.252
fordblueadvantage.com0.252
igxsolutions.com0.191
getnerdio.com0.191
taxreliefcenter.org0.191
billpay.com0.191
csuglobal.edu0.191
filereinstate.com0.131
140 advertisersAll results shown
Bottom Ads
DomainScoreAppearances
zoho.com574.55826
tipalti.com461.851,027
precoro.com338.63421
get.order.co315.00315
beroeinc.com264.36392
forms.workday.com262.23495
stampli.com171.77481
quickbooks.intuit.com140.94202
netsuite.com140.31161
ibm.com136.09282
softwareadvice.com133.71235
ironcladapp.com123.55141
try.optro.ai106.36192
xelix.com68.0089
ramp.com58.53144
procurify.com54.80155
blackkite.com54.62164
omniapartners.com50.8266
knowledge.wizcommerce.com44.0044
odoo.com42.1547
symplr.com42.06102
getjobber.com35.8156
cobblestonesoftware.com35.1186
resolver.com30.0030
xero.com29.1676
contractsafe.com27.0027
infotech.com26.2376
atlassian.com24.0468
nist800161compliance.com23.8551
sap.com23.4881
demo.opengov.com23.0371
juicebox.ai21.0021
covermymeds.health21.0021
paperlessparts.com20.0020
get.nextstage.ai19.0019
online.cornell.edu16.6247
una.com16.2646
spglobal.com15.9145
kpmg.com15.5981
specialreports.erpfocus.com14.4375
hub.dexory.com14.1440
1800accountant.com12.3735
manuals.plus11.3559
go.enverus.com10.9631
rossum.ai10.9631
emburse.com10.7856
stockiqtech.com9.9028
onetrust.com9.6250
goworkwize.com9.5527
servicenow.com9.0426
verizonconnect.com9.009
asq.org8.008
pmo.selecthub.com7.7822
panorama-consulting.com7.4221
cursor.com7.4221
mulesoft.com7.358
salesforce.com7.1237
icertis.com7.1216
infohub.tecsys.com7.007
rydoo.com6.006
pave.com5.8311
ryder.com5.5412
leantech.com5.3015
getmaintainx.com5.2027
assetpanda.com5.005
ivalua.com5.005
workday.com5.005
lp.tonkean.com4.9514
lseg.com4.9514
gusto.com4.8125
vanta.com4.2412
bankofamerica.com4.004
go.paycor.com4.004
drata.com3.8911
pandadoc.com3.8911
highradius.com3.7617
hs.beroeinc.com3.6614
athenahealth.com3.6619
fishbowlinventory.com3.0816
zafran.io2.838
caseiq.com2.838
mingosmartfactory.com2.6914
avepoint.com2.3112
software.getmaintainx.com2.002
qualtrics.com2.002
siemens.com2.002
mbusa.com2.002
appian.com1.775
o9solutions.com1.775
freshbooks.com1.739
rocketlawyer.com1.739
dfinsolutions.com1.548
netstock.com1.414
top-merchantservices.com1.414
legalzoom.com1.414
remote.com1.414
top-accountingsoftware.com1.357
pipedrive.com1.357
bottomline.com1.156
kion.io1.001
irsfreshstart.org1.001
info.waystar.com1.001
devry.edu1.001
insightsoftware.com0.965
10bestpayrollsoftware.com0.965
infisical.com0.965
rippling.com0.965
wolterskluwer.com0.774
business.comcast.com0.712
info.ordertime.com0.712
risk3sixty.com0.712
cbinsights.com0.712
schottnyc.com0.712
usekojo.com0.382
streamlineverify.com0.382
vw.com0.382
taxreliefcenter.org0.351
billpay.com0.191
vmstreatmentwebsite.com0.191
csuglobal.edu0.191
120 advertisersAll results shown