PR Communications Agencies
AI recommendation signal analysis across 3,850 domains and 11 buyer personas in PR Communications Agencies, led by edelman.com as the most LLM-recommended domain.
Many tables and charts on this page show only the top few results; the full data behind them runs far deeper. The complete report unlocks every row, chart, and download for this industry.
Get the full PR Communications Agencies report →How to use this page
Compare channels at a glance
See which domains win each discovery channel, and where a brand is strong in one but missing from another. Use the over- and under-performer tables to find channels where competitors hold an edge you can close, or gaps you can take first.
Where the numbers come from
LLM, Fanout, and Organic columns use a rank-weighted score: a domain at position 1 counts for more than one at position 10, summed across every query run. AI Search is a plain citation count because Google's AI Overviews carry no rank data.
What's on this page
Side-by-side rankings for LLM recommendations, web-search fanout, Google's AI Overviews, and organic results, plus an aggregate view and per-channel over/under-performer callouts.
LLM vs Fanout vs AI Search vs Organic
Compare recommendation patterns for PR Communications Agencies across all personas across four channels side by side: pick a model for LLM and Fanout, toggle Google/Bing for Organic. AI Search has no model choice (it's Google's own AI Overview, a single source, not a multi-model API) and no rank field, so it's shown as a plain citation count rather than a rank-weighted score like the other three.
The two boxes below the four channel charts offer several views of the same data; use the tabs to switch charts. Every view derives from the four charts' data directly, normalized 0-100 within each channel, and updates with the same dropdowns.
Pure LLM: Over- vs. Under-performers
For PR Communications Agencies, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Pure LLM than they do on average across Fanout, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Fanout, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Pure LLM.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| bcw-global.com | 96 | - | - | - | +96 |
| inkhouse.com | 94 | - | - | - | +94 |
| walker-sands.com | 93 | - | - | - | +93 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| reddit.com | - | - | 99 | 100 | -66 |
| odwyerpr.com | - | - | 98 | 100 | -66 |
| cision.com | - | - | 97 | 100 | -66 |
Fanout: Over- vs. Under-performers
For PR Communications Agencies, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Fanout than they do on average across Pure LLM, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Fanout.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| mdg.agency | 89 | 92 | - | - | +62 |
| realchemistry.com | 99 | 95 | - | - | +62 |
| 89up.org | 83 | 89 | - | - | +62 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| berlinrosen.com | 93 | - | 90 | 98 | -94 |
| 5wpr.com | 42 | - | 96 | 95 | -78 |
| walkersands.com | 41 | - | 97 | 93 | -77 |
Google AI Overview: Over- vs. Under-performers
For PR Communications Agencies, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Google AI Overview than they do on average across Pure LLM, Fanout, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Organic Google but rank poorly, or don't appear at all, in Google AI Overview.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| albany.edu | - | - | 98 | 12 | +94 |
| aidigital.com | - | - | 84 | - | +84 |
| seismic.com | - | - | 84 | 3 | +83 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| apcoworldwide.com | 97 | 85 | - | 63 | -82 |
| spectrumscience.com | 73 | 60 | 2 | 77 | -68 |
| realchemistry.com | 99 | 95 | - | - | -65 |
Organic Google: Over- vs. Under-performers
For PR Communications Agencies, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Organic Google than they do on average across Pure LLM, Fanout, and Google AI Overview. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Google AI Overview but rank poorly, or don't appear at all, in Organic Google.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| prlab.co | - | - | - | 99 | +99 |
| reputation.com | - | - | - | 99 | +99 |
| channelvmedia.com | 2 | - | - | 99 | +98 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| webershandwick.com | 97 | 88 | 66 | - | -84 |
| teneo.com | 96 | 70 | 82 | - | -83 |
| kekstcnc.com | 94 | 99 | 43 | - | -79 |