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Industry Report

Personal Loan Fintech Lenders

Bing Search Advertisers
Dominant · Homepage Keywords ρ=0.460

AI recommendation signal analysis across 546 domains and 11 buyer personas in Personal Loan Fintech Lenders, led by sofi.com as the most LLM-recommended domain.

Download this report (.xlsx)
546Domains Tracked
11Buyer Personas
organic_search_ads.report
AdvertiserScore
sofi.com
497.9
bestegg.com
379.2
upstart.com
340.2
trustedcompanyreviews.com
235.3
web.moneylion.com
180.3
Advertisers rankedn = 25
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About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Watch the paid players

Advertisers spending on these queries are betting real money on this demand. Map your paid competitors, see which of them buy the premium top-of-page placements, and spot query territory where nobody is advertising yet.

How It's Calculated

Where the numbers come from

Every ad captured on Bing results for this industry's queries, split by placement (top of page vs bottom of page) and aggregated by advertiser domain with a rank-weighted score. Google results in this dataset carry no ads field, so this report is Bing only.

Overview

What's on this page

Top and bottom placement advertiser charts plus the full advertiser tables.

Bing Search Advertisers

Bing Ads

Top and bottom advertisers on Bing for Personal Loan Fintech Lenders queries across all personas, ranked by a rank-weighted score. The Google results in this dataset carry no advertising data, so this report covers Bing only.

Full Results

All advertisers

Every Bing advertiser for these queries, split by ad placement: top-of-page ads on the left, bottom-of-page ads on the right. Score is the same rank-weighted sum as the charts above; appearances is a plain tally.

Top Ads
DomainScoreAppearances
sofi.com497.94895
bestegg.com379.23685
upstart.com340.16796
trustedcompanyreviews.com235.32314
web.moneylion.com180.30327
forbes.com173.11479
onemainfinancial.com130.18457
credible.com127.97369
usaa.com127.61237
bestmoney.com122.12253
bhgfinancial.com114.16211
loans.cashloansexpress.com95.23108
creditninja.com94.76171
top10debtprograms.com88.63110
debt-consolidation-reviews.org86.0086
salliemae.com76.09153
experian.com74.98164
mortgagelenderscomparison.com63.5866
uprova.com62.64211
cardcritics.com59.2561
start.nationaldebtrelief.com55.99137
floridadebtrelief.org55.0990
financeofamerica.com50.0050
usbank.com48.0048
carecredit.com45.8852
bluevine.com45.1946
lifelock.norton.com44.4057
nerdwallet.com43.62163
netcredit.com42.73158
jgwentworth.com42.40117
learn.self.inc39.89117
neweradebtsolutions.com35.0240
capitalone.com34.3365
floqast.com33.0033
lp.nationalfunding.com32.3836
abestudentloans.com32.0364
checkfreescore.com26.0457
10bestpayrollservices.com25.0025
lendio.com22.5974
lendingtree.com22.3553
earnest.com22.3058
upgrade.com21.4368
bestbusinessloansonline.com21.4290
californiadebtrelief.org21.2339
reviewed.app20.2522
supermoney.com18.3852
buy.aura.com17.7119
corevestfinance.com17.6850
fund.com16.4175
myfico.com16.3938
firsttechfed.com16.1758
speedytitleloans.net16.0016
10bestdebtconsolidation.com14.7338
veteransunited.com14.7364
apply.freedomdebtrelief.com14.2065
compare.bestdebtsolutions.com13.3028
bing.com12.22108
americanexpress.com11.6733
topdebtconsolidationloans.com11.3633
firstambank.com11.1215
equifax.com10.9440
kovocredit.com10.8477
apply.americor.com10.6130
huntington.com10.4651
thecreditpeople.com10.2533
bankofamerica.com10.1311
servicelink.com10.0152
collegeave.com9.5231
moneylion.com9.1926
simplefinancing.info9.009
us.etrade.com8.8425
creditwise.capitalone.com8.6133
secure.scoresense.com8.4546
hfsfinancial.net8.0842
chime.com8.008
baronessbuys.com7.5823
coasttocoasttradelines.com7.4221
nilemortgage.com7.0720
navy.com7.007
hp.com7.007
top10.com6.9039
trustedconsumerreviews.com6.4832
consolidation.org6.3232
lightstream.com6.1627
bestonlinebankingaccounts.com5.779
launchpad.rocketmortgage.com5.6325
secure2.nationalcreditreport.com5.4733
americanemergencyfund.com5.3829
capitalgroup.com5.3015
creditkarma.com5.1623
fool.com5.0818
join.smartcredit.com5.0040
offers.bankrate.com4.7618
topconsumerreviews.com4.6916
freerateupdate.com4.6429
nav.com4.6224
pennsylvaniadebtrelief.org4.355
sunloan.com4.2322
identityprotectionreview.com4.1319
point.com4.0421
jobscan.co3.6619
10bestmortgage.com3.485
thomastonsavingsbank.com3.003
greenpath.com3.003
tipalti.com3.003
better.com2.8222
veterandebtassistance.org2.7310
accrediteddebtrelief.com2.714
biz2credit.com2.6321
getequipmatch.com2.5013
fbijobs.gov2.477
tireagent.com2.477
creativeplanning.com2.353
texasconsolidation.org2.126
pennymac.com2.126
info.chministries.org2.126
utahconsolidation.org2.059
withuloans.com2.0016
abacuscc.org2.002
manageengine.com2.002
ml.com2.002
lendgo.com1.8815
mortgagereviewguide.com1.775
choicecash.com1.775
depositaccounts.com1.775
businessloanscompare.com1.775
rocketloans.com1.6313
arizonafinancial.org1.414
sprucemoney.com1.414
topidentityprotection.com1.414
essentialoan.com1.357
chatgpt.com1.357
louisianadebtrelief.org1.357
firsthorizon.com1.357
autopay.com1.156
nebraskadebtrelief.org1.063
fidelity.com1.063
newyorkdebtrelief.org1.001
zoho.com1.001
wsj.com1.001
drivetime.com1.001
carvana.com1.001
moneytalksnews.com1.001
bycarls.com1.001
shieldfunding.com1.001
10beststudentloans.com1.001
buy.lennar.com1.001
raisin.com0.965
indeed.com0.887
refinance.lowermybills.com0.887
get.creditfresh.com0.774
banking.citi.com0.774
best.ratepro.co0.774
elastic.com0.756
arkansasdebtrelief.org0.712
salesforce.com0.712
leaseend.com0.712
quickbooks.intuit.com0.712
marriott.com0.583
consumervoice.org0.504
account.chase.com0.504
thrivent.com0.382
veteran.com0.382
autoapprove.com0.382
baskbank.com0.382
waveapps.com0.382
amone.com0.383
marylanddebtrelief.org0.351
capterra.com0.351
compareaccounts.com0.351
top-merchantservices.com0.351
go.meliopayments.com0.351
credit-land.com0.351
raymourflanigan.com0.351
firstresidential.com0.351
wellsfargo.com0.351
financebuzz.com0.351
consumeraffairs.com0.252
betterment.com0.252
schwab.com0.252
nutrient.io0.191
arizonadebtrelief.org0.191
financehq.com0.191
top5merchantservices.com0.191
edelmanfinancialengines.com0.191
usa.visa.com0.191
finnfox.com0.191
10bestpersonalloans.com0.191
gonitro.com0.131
houston.hondadealers.com0.131
stampli.com0.131
savantwealth.com0.131
192 advertisersAll results shown
Bottom Ads
DomainScoreAppearances
sofi.com454.60727
bestegg.com306.38525
upstart.com277.92402
trustedcompanyreviews.com244.22304
web.moneylion.com179.25271
forbes.com164.40309
onemainfinancial.com146.09292
bhgfinancial.com124.15161
creditninja.com101.02160
experian.com89.71149
bestmoney.com88.20185
debt-consolidation-reviews.org86.0086
credible.com85.75216
top10debtprograms.com85.7599
uprova.com78.39227
salliemae.com76.09153
learn.self.inc72.3573
usaa.com65.65171
mortgagelenderscomparison.com63.7466
jgwentworth.com62.20143
earnest.com59.19139
cardcritics.com59.0059
veteransunited.com57.9884
lifelock.norton.com57.1863
floridadebtrelief.org57.0390
reviewed.app52.6272
start.nationaldebtrelief.com51.82141
usbank.com50.8356
abestudentloans.com50.59112
financeofamerica.com50.0050
lendingtree.com47.7788
bluevine.com45.0045
carecredit.com41.1245
capitalone.com40.4396
amazon.com39.9644
nerdwallet.com37.67148
mbusa.com36.0036
neweradebtsolutions.com34.0034
10bestpersonalloans.com34.0034
loans.cashloansexpress.com33.0746
lp.nationalfunding.com33.0635
floqast.com33.0033
bestbusinessloansonline.com30.07101
lendio.com26.4673
top10.com26.0137
10bestpayrollservices.com25.0025
californiadebtrelief.org20.2734
thecreditpeople.com19.0019
firsttechfed.com18.7833
supermoney.com18.3852
fund.com18.2864
netcredit.com18.0171
offers.bankrate.com17.6850
speedytitleloans.net16.0016
apply.freedomdebtrelief.com15.7941
topdebtconsolidationloans.com14.8431
compare.bestdebtsolutions.com14.0727
myfico.com13.0013
creditcards.wellsfargo.com12.7336
10bestdebtconsolidation.com12.6338
cars.com12.0234
americanexpress.com11.6733
firstambank.com11.1215
apply.americor.com10.6130
bankofamerica.com10.0010
secure.scoresense.com9.8246
collegeave.com9.5231
moneylion.com9.1926
simplefinancing.info9.009
upgrade.com8.9518
consolidation.org8.9032
us.etrade.com8.8425
chime.com8.008
coasttocoasttradelines.com7.7822
bestonlinebankingaccounts.com7.4712
biz2credit.com7.4221
nilemortgage.com7.0720
lawyer.phoneslink.com7.0720
checkfreescore.com7.0720
elastic.com7.007
navy.com7.007
louisianadebtrelief.org7.007
zoho.com7.007
jobscan.co6.7219
cashnetusa.com6.3533
trustedconsumerreviews.com6.0117
amfam.com6.006
info.chministries.org6.006
kovocredit.com5.9731
getequipmatch.com5.7519
langleyfcu.org5.3015
go.meliopayments.com5.1626
fool.com5.0818
launchpad.rocketmortgage.com4.7618
smallbusiness.experian.com4.6224
lightstream.com4.4318
pennsylvaniadebtrelief.org4.355
baronessbuys.com4.2322
sunloan.com4.2322
straightlineconstruction.com4.2322
point.com4.0421
accrediteddebtrelief.com4.004
topidentityprotection.com4.004
buy.aura.com3.9819
10bestmortgage.com3.194
thomastonsavingsbank.com3.003
greenpath.com3.003
betterment.com3.003
nebraskadebtrelief.org3.003
capitalgroup.com2.8915
consumermoneyguide.com2.5013
lp.ccdcare.com2.5013
fbijobs.gov2.477
tireagent.com2.477
creativeplanning.com2.353
texasconsolidation.org2.126
equifax.com2.126
commercialunderwriter.org2.126
pennymac.com2.126
pandadoc.com2.126
mortgagereviewguide.com2.064
withuloans.com2.002
abacuscc.org2.002
arkansasdebtrelief.org2.002
creditkarma.com2.002
identityprotectionreview.com2.002
manageengine.com2.002
ml.com2.002
quickbooks.intuit.com2.002
edwardjones.com2.002
choicecash.com1.775
depositaccounts.com1.775
businessloanscompare.com1.775
tipalti.com1.713
arizonafinancial.org1.414
huntington.com1.414
instant-borrow-cash-now.appwesome.com1.357
chatgpt.com1.357
files-editor.com1.357
quote.netquote.com1.156
autopay.com1.156
newyorkdebtrelief.org1.001
wsj.com1.001
drivetime.com1.001
carvana.com1.001
nav.com1.001
moneytalksnews.com1.001
bycarls.com1.001
shieldfunding.com1.001
10beststudentloans.com1.001
buy.lennar.com1.001
raisin.com0.965
hfsfinancial.net0.965
utahconsolidation.org0.903
myfreescorenow.com0.774
best.ratepro.co0.774
sprucemoney.com0.774
salesforce.com0.712
join.smartcredit.com0.712
leaseend.com0.712
baskbank.com0.712
topconsumerreviews.com0.712
mypathfinance.com0.712
marriott.com0.583
veteran.com0.382
1800accountant.com0.382
schwab.com0.382
waveapps.com0.382
marylanddebtrelief.org0.351
capterra.com0.351
compareaccounts.com0.351
top-merchantservices.com0.351
fidelity.com0.351
raymourflanigan.com0.351
firstresidential.com0.351
financebuzz.com0.351
houston.hondadealers.com0.191
autoapprove.com0.191
stampli.com0.191
xero.com0.191
credit-land.com0.191
justanswer.com0.191
better.com0.191
183 advertisersAll results shown