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Industry Report

Personal Checking Accounts Neobanks

Bing Search Advertisers
Dominant · SE Outbound Links ρ=0.477

AI recommendation signal analysis across 744 domains and 11 buyer personas in Personal Checking Accounts Neobanks, led by chime.com as the most LLM-recommended domain.

Download this report (.xlsx)
744Domains Tracked
11Buyer Personas
42.9MReddit Posts
73KWikipedia Articles
16.6MOpen Web Matches
organic_search_ads.report
AdvertiserScore
capitalone.com
393.9
bankofamerica.com
390.2
huntington.com
240.0
banking.citi.com
186.8
sofi.com
158.6
Advertisers rankedn = 25
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About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Watch the paid players

Advertisers spending on these queries are betting real money on this demand. Map your paid competitors, see which of them buy the premium top-of-page placements, and spot query territory where nobody is advertising yet.

How It's Calculated

Where the numbers come from

Every ad captured on Bing results for this industry's queries, split by placement (top of page vs bottom of page) and aggregated by advertiser domain with a rank-weighted score. Google results in this dataset carry no ads field, so this report is Bing only.

Overview

What's on this page

Top and bottom placement advertiser charts plus the full advertiser tables.

Bing Search Advertisers

Bing Ads

Top and bottom advertisers on Bing for Personal Checking Accounts Neobanks queries across all personas, ranked by a rank-weighted score. The Google results in this dataset carry no advertising data, so this report covers Bing only.

Full Results

All advertisers

Every Bing advertiser for these queries, split by ad placement: top-of-page ads on the left, bottom-of-page ads on the right. Score is the same rank-weighted sum as the charts above; appearances is a plain tally.

Top Ads
DomainScoreAppearances
capitalone.com393.88849
bankofamerica.com390.22666
huntington.com240.05281
banking.citi.com186.75318
sofi.com158.63384
account.chase.com151.04249
chime.com141.57216
nerdwallet.com86.22274
bestonlinebankingaccounts.com74.66300
us.etrade.com73.56109
forbes.com58.1492
ramp.com57.7159
depositaccounts.com54.0862
schwab.com51.10120
bluevine.com47.06128
10bestpayrollservices.com43.7584
bestmoney.com40.53112
truist.com39.8388
money2india.icici.bank.in35.2537
top10businessbanks.com30.0030
us.hsbc.com26.4696
fool.com26.0026
experian.com22.1226
usbank.com20.9960
accountoffers.wellsfargo.com20.3584
midfirst.com20.2734
firsthorizon.com19.25117
wesbanco.com18.2831
openbank.us17.3661
loans.cashloansexpress.com17.0017
gusto.com16.6548
americanexpress.com16.0016
wintrust.com16.0016
att.com15.5023
fourleaffcu.com15.1754
navyfederal.org14.8542
consumervoice.org14.7784
tipalti.com13.8820
53.com13.2449
firstunitedbank.com13.0837
info.lbcu.org13.0013
wsj.com10.1311
thriventbank.com10.0542
raisin.com9.6331
bmo.com9.009
best.ratepro.co8.5945
baskbank.com8.4137
quickbooks.intuit.com7.3922
sprucemoney.com6.7219
desertfinancial.com6.6311
t-mobile.com6.2023
regions.com6.1342
thomsonreuters.com6.006
bannerbank.com5.5027
credit-land.com5.1415
td.com5.0238
moneylion.com4.9514
equifax.com4.8816
findbanks.com4.8318
earnest.com4.6224
creditninja.com4.587
powerwizard.com4.2412
baronessbuys.com4.0912
greenlight.com3.9827
buy.aura.com3.906
netcredit.com3.7523
skypassvisa.com3.6619
dcu.org3.5410
compareaccounts.com3.5410
breadfinancial.com3.359
reviewed.app3.2717
synchrony.com3.2318
theubank.com3.189
ml.com3.003
mybanktracker.com3.003
learn.self.inc2.9418
cit.com2.8915
americanemergencyfund.com2.6914
midlandsb.com2.6914
xero.com2.518
bankrate.com2.5013
arizonafinancial.org2.477
lp.datavisor.com2.415
comparecredit.com2.3819
identityprotectionreview.com2.385
pnc.com2.3112
waveapps.com2.3112
bestegg.com2.2510
bark.us2.229
checkfreescore.com2.148
quicken.com2.126
saveautoinsurance.com2.1211
fidelity.com2.025
usaa.com2.002
go.meliopayments.com2.002
cardcritics.com2.002
candescent.com2.002
moneyrates.com2.002
lifelock.norton.com1.966
lendingtree.com1.9410
hp.com1.9210
myfico.com1.887
top10.com1.836
marriott.com1.775
kitsapcu.org1.775
upstart.com1.758
interracu.com1.7514
uprova.com1.7514
forbrightbank.com1.744
mintmobile.com1.6011
merchants.doordash.com1.548
irsfreshstart.org1.483
credible.com1.414
top-merchantservices.com1.414
go.brinks.com1.414
campaigns.mtb.com1.414
saveonyourautoinsurance.com1.3811
happen.com1.357
secure2.nationalcreditreport.com1.323
stampli.com1.2510
1800accountant.com1.192
weightwatchers.com1.132
visible.com1.132
coasttocoasttradelines.com1.063
langleyfcu.org1.063
corevestfinance.com1.001
creativeplanning.com1.001
ibm.com1.001
fsastore.com1.001
rakuten.com1.001
navy.com1.001
atlassian.com1.001
business.comcast.com1.001
geico.com1.001
allstate.com1.001
obamacare-application.org1.001
globelifeinsurance.com1.001
trustedtaxrelief.org1.001
app.optimataxrelief.com1.001
veeam.com1.001
withfaye.com1.001
driveroadside.com1.001
secure.scoresense.com1.001
get.zerofox.com1.001
supermoney.com1.001
speedytitleloans.net1.001
intuit.com1.001
try.optro.ai1.001
highradius.com1.001
10bestpayrollsoftware.com1.001
edelmanfinancialengines.com0.903
firstreliance.com0.774
top5merchantservices.com0.774
quotes.expertmarket.com0.774
fcbanking.com0.774
communityamerica.com0.712
top10moneytransfer.com0.712
students.1fbusa.com0.635
key.com0.635
point.com0.583
rates.savingsaccounts.com0.583
aarp.org0.504
compare.com0.504
salliemae.com0.482
justanswer.com0.482
topidentityprotection.com0.443
online.degrees-liberty.com0.382
wise.com0.382
salesforce.com0.382
cheaper-quotes.com0.382
nav.com0.382
biz2credit.com0.383
kovocredit.com0.383
businessloanscompare.com0.351
privatebank.bankofamerica.com0.351
brex.com0.351
tableau.com0.351
precoro.com0.351
warbyparker.com0.351
fbijobs.gov0.351
asq.org0.351
interactivebrokers.com0.351
itrustcapital.com0.351
findanadvisor.retirementplanning.net0.351
reltio.com0.351
idrive.com0.351
ultimateinsurance.com0.351
progressive.com0.351
libertymutual.com0.351
healthcare.com0.351
colonialpenn.com0.351
toptaxreliefservices.com0.351
cloud.google.com0.351
allianztravelinsurance.com0.351
roadside.goodsam.com0.351
vantagescore.com0.351
business.bankofamerica.com0.351
motivosity.com0.351
risk3sixty.com0.351
floqast.com0.351
olt.com0.322
jgwentworth.com0.252
insights.smartasset.com0.252
savantwealth.com0.252
flagstar.com0.191
fund.com0.191
fidelitylifeinsurance.com0.191
thrivent.com0.191
nice.com0.191
beroeinc.com0.191
amazon.com0.191
chatgpt.com0.191
boostmobile.com0.191
virtru.com0.191
findhomeinsurance.com0.191
aetna.com0.191
aarp-lifeinsurance.com0.191
sigmataxpro.com0.191
uslegalforms.com0.191
10besttravelinsurance.com0.191
joinroot.com0.191
creditwise.capitalone.com0.191
buyersguide.org0.191
cricketwireless.com0.191
streamlineverify.com0.191
blackline.com0.191
forms.workday.com0.191
ukg.com0.191
app.new.atlasfin.com0.131
nitrogenwealth.com0.131
betterment.com0.131
emburse.com0.131
vitalitymedical.com0.131
indeed.com0.131
fisherinvestments.com0.131
specialreports.erpfocus.com0.131
proton.me0.131
amfam.com0.131
compare.gethealthcoverage.org0.131
taxnotes.com0.131
idshield.com0.131
mypescpe.com0.131
242 advertisersAll results shown
Bottom Ads
DomainScoreAppearances
capitalone.com420.02711
bankofamerica.com349.90574
huntington.com264.97296
banking.citi.com200.03286
sofi.com177.06337
account.chase.com130.05200
chime.com116.42214
nerdwallet.com92.82235
betterment.com81.31102
bestmoney.com73.4894
bestonlinebankingaccounts.com73.44183
forbes.com64.8972
ramp.com58.3559
depositaccounts.com58.2466
bluevine.com50.62102
us.hsbc.com48.86150
10bestpayrollservices.com38.0038
us.etrade.com36.36101
money2india.icici.bank.in35.7137
thriventbank.com32.4246
top10businessbanks.com30.0030
nav.com28.0028
reviewed.app26.85106
fool.com26.0026
accountoffers.wellsfargo.com25.1667
truist.com25.1477
baskbank.com25.08101
usbank.com25.0162
aboutcreditcards.org25.0025
yelp.com21.0021
experian.com18.7722
wesbanco.com17.7325
earnest.com16.9874
gusto.com16.8148
quickbooks.intuit.com16.2424
topidentityprotection.com16.1917
americanexpress.com16.0016
wintrust.com16.0016
53.com15.9847
capterra.com15.9145
firsthorizon.com15.4260
navyfederal.org14.8542
schwab.com14.2052
loans.cashloansexpress.com14.0014
elastic.com14.0014
fourleaffcu.com13.5045
firstunitedbank.com13.0837
bankrate.com13.0013
raisin.com12.4437
dcu.org11.5418
saveautoinsurance.com11.0011
midfirst.com10.5834
bestegg.com10.4229
netcredit.com10.1752
best.ratepro.co10.1145
wsj.com10.0010
go.meliopayments.com9.3140
howtochangeguide.com9.1926
bmo.com9.009
t-mobile.com8.7823
freecash.com8.6645
concur.com8.0842
synergentcorp.com8.008
learn.self.inc7.9517
top10moneytransfer.com7.1237
identityprotectionreview.com7.0118
att.com7.0023
ibm.com7.007
firsttechfed.com6.5434
info.lbcu.org6.5413
openbank.us6.3227
quicken.com6.006
desertfinancial.com6.006
allaboutfinance.org5.9029
upstart.com5.557
tipalti.com5.2413
moneylion.com5.1415
lifelock.norton.com5.098
creditninja.com5.067
lp.datavisor.com5.005
manifestlaw.com5.005
mercury.com5.005
consumervoice.org4.6219
equifax.com4.4714
findbanks.com3.8911
filelocations.com3.8520
sprucemoney.com3.6619
compareaccounts.com3.5410
kitsapcu.org3.189
top10.com3.065
veteransunited.com3.003
ml.com3.003
mybanktracker.com3.003
langleyfcu.org3.003
greenlight.com3.003
synchrony.com2.905
cit.com2.8915
amazon.com2.838
edwardjones.com2.838
rocketlawyer.com2.838
bark.us2.709
fund.com2.6914
credit-land.com2.6914
midlandsb.com2.6914
arizonafinancial.org2.477
pnc.com2.3112
waveapps.com2.3112
aarp.org2.126
fidelity.com2.095
breadfinancial.com2.059
communityamerica.com2.002
guidehouse.com2.002
jmbullion.com2.002
cardcritics.com2.002
moneyrates.com2.002
hp.com1.9210
baronessbuys.com1.9210
marriott.com1.775
patelco.org1.775
ftni.com1.548
merchants.doordash.com1.548
go2bank.com1.548
firstreliance.com1.414
top-merchantservices.com1.414
go.brinks.com1.414
fcbanking.com1.414
campaigns.mtb.com1.414
xero.com1.352
forbrightbank.com1.352
happen.com1.357
thomsonreuters.com1.156
bannerbank.com1.125
biz2credit.com1.063
frostbank.com1.063
coasttocoasttradelines.com1.063
capitalpest.com1.001
creativeplanning.com1.001
compare.gethealthcoverage.org1.001
fsastore.com1.001
rakuten.com1.001
navy.com1.001
weightwatchers.com1.001
groupon.com1.001
atlassian.com1.001
business.comcast.com1.001
geico.com1.001
allstate.com1.001
obamacare-application.org1.001
globelifeinsurance.com1.001
sigmataxpro.com1.001
trustedtaxrelief.org1.001
app.optimataxrelief.com1.001
justanswer.com1.001
cloud.google.com1.001
withfaye.com1.001
driveroadside.com1.001
myfico.com1.001
vantagescore.com1.001
get.zerofox.com1.001
supermoney.com1.001
speedytitleloans.net1.001
visible.com1.001
intuit.com1.001
try.optro.ai1.001
highradius.com1.001
10bestpayrollsoftware.com1.001
key.com0.965
regions.com0.774
appmaus.com0.774
stampli.com0.774
buy.aura.com0.774
quotes.expertmarket.com0.774
usaa.com0.712
edelmanfinancialengines.com0.712
lendingtree.com0.712
candescent.com0.712
students.1fbusa.com0.712
point.com0.583
irsfreshstart.org0.552
td.com0.382
insights.smartasset.com0.382
salesforce.com0.382
plannedgiving.edf.org0.382
myfreescorenow.com0.382
businessloanscompare.com0.351
barracuda.com0.351
privatebank.bankofamerica.com0.351
secure2.nationalcreditreport.com0.351
brex.com0.351
nice.com0.351
beroeinc.com0.351
livelyme.com0.351
warbyparker.com0.351
fbijobs.gov0.351
asq.org0.351
interactivebrokers.com0.351
itrustcapital.com0.351
bookwhen.com0.351
specialreports.erpfocus.com0.351
idrive.com0.351
ultimateinsurance.com0.351
compare-auto-insurance-quotes.com0.351
libertymutual.com0.351
healthcare.com0.351
aarp-lifeinsurance.com0.351
toptaxreliefservices.com0.351
1800accountant.com0.351
allianztravelinsurance.com0.351
lnjury.com0.351
roadside.goodsam.com0.351
checkfreescore.com0.351
secure.scoresense.com0.351
join.smartcredit.com0.351
anomali.com0.351
taxexpertnow.com0.351
lawyer.phoneslink.com0.351
cricketwireless.com0.351
business.bankofamerica.com0.351
motivosity.com0.351
risk3sixty.com0.351
salliemae.com0.351
floqast.com0.351
assembly.com0.351
fidelitylifeinsurance.com0.191
corevestfinance.com0.191
precoro.com0.191
chatgpt.com0.191
compare.tech.co0.191
boostmobile.com0.191
top5payrollservices.com0.191
azure.microsoft.com0.191
cheaper-quotes.com0.191
colonialpenn.com0.191
veeam.com0.191
uprova.com0.191
streamlineverify.com0.191
getjobber.com0.191
forms.workday.com0.191
ukg.com0.191
239 advertisersAll results shown