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Industry Report

Payroll PEO Services

Bing Search Advertisers
Dominant · Search Engine Appearances ρ=0.504

AI recommendation signal analysis across 656 domains and 11 buyer personas in Payroll PEO Services, led by gusto.com as the most LLM-recommended domain.

Download this report (.xlsx)
656Domains Tracked
11Buyer Personas
organic_search_ads.report
AdvertiserScore
paycom.com
589.4
10bestpayrollservices.com
406.6
the10bestpayrollservices.com
299.2
adp.com
249.6
remote.com
203.3
Advertisers rankedn = 25
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About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Watch the paid players

Advertisers spending on these queries are betting real money on this demand. Map your paid competitors, see which of them buy the premium top-of-page placements, and spot query territory where nobody is advertising yet.

How It's Calculated

Where the numbers come from

Every ad captured on Bing results for this industry's queries, split by placement (top of page vs bottom of page) and aggregated by advertiser domain with a rank-weighted score. Google results in this dataset carry no ads field, so this report is Bing only.

Overview

What's on this page

Top and bottom placement advertiser charts plus the full advertiser tables.

Bing Search Advertisers

Bing Ads

Top and bottom advertisers on Bing for Payroll PEO Services queries across all personas, ranked by a rank-weighted score. The Google results in this dataset carry no advertising data, so this report covers Bing only.

Full Results

All advertisers

Every Bing advertiser for these queries, split by ad placement: top-of-page ads on the left, bottom-of-page ads on the right. Score is the same rank-weighted sum as the charts above; appearances is a plain tally.

Top Ads
DomainScoreAppearances
paycom.com589.36831
10bestpayrollservices.com406.64701
the10bestpayrollservices.com299.23451
adp.com249.64409
remote.com203.29278
ukg.com189.09387
supersure.com146.00146
oysterhr.com138.49250
gusto.com115.64464
go.paychex.com107.44292
10bestpayrollsoftware.com106.17344
bamboohr.com99.04339
leapsome.com92.65123
insperity.com87.17278
paylocity.com85.98196
hellopebl.com85.52102
rippling.com78.80259
top10.com64.15229
go.paycor.com63.13200
lattice.com62.0786
deel.com53.0053
devry.edu47.59129
payroll4construction.com45.65109
compare.tech.co44.61161
ibm.com42.5750
biberk.com41.1942
globalization-partners.com38.48100
one.wexinc.com34.1539
quote.firstquotehealth.com33.0033
employborderless.com31.5090
tcpsoftware.com26.3850
kindercare.com25.0025
top5payrollservices.com24.35150
swagup.com21.0021
traliant.com17.5021
aflac.com14.0014
quickbooks.intuit.com12.3171
forbes.com12.0949
zoho.com11.4471
simplybusiness.com11.0539
punchcard.one11.0011
selectsoftwarereviews.com10.0010
forms.workday.com10.0031
go.theeap.com9.4843
ehealthinsurance.com9.2016
try.healthee.com8.8425
softwareadvice.com8.0842
us.etrade.com7.7822
get.goodaccountants.com7.007
jitasagroup.com6.9331
get.workable.com6.4023
fidelityworkplace.com6.3533
irsfreshstart.org6.1811
safehotline.com6.0117
assurancedimensions.com6.006
pages.technologyadvice.com5.6638
bing.com5.5249
affordablehealthinsurancetoday.com5.136
deloitte.com5.0026
fsastore.com5.005
regence.com4.9514
tryfinch.com4.8125
info.chministries.org4.8125
go.outsolve.com4.6224
yelp.com4.6013
thatch.com4.2412
amanet.org4.2412
threeinsurance.com4.2322
trop2-mbc-treatment.com4.1333
rizonmfg.inc4.0421
enterprisemed.com4.004
buddypunch.com4.004
signup.chetu.com3.7028
miter.com3.0816
start.experttaxreviews.com3.003
fisherinvestments.com3.003
try.optro.ai3.003
c3nonprofitconsulting.com2.838
obamacare-application.org2.776
chministries.org2.6914
getfods.com2.6321
capterra.com2.1317
hotworx.net2.126
xero.com2.064
accountants.intuit.com2.064
absencesoft.com2.0016
guardiantax.com2.002
zoominfo.com2.002
ironcladapp.com2.002
rydoo.com2.002
hiscox.com2.002
wellcarenow.com2.002
metaview.ai1.966
ccdcare.com1.9210
warbyparker.com1.775
payreview.com1.775
topprovider.com1.7514
cigna.com1.7514
ultimateinsurance.com1.713
healthcare.com1.708
hrci.org1.615
onpay.com1.5012
workleap.com1.414
aetna.com1.192
affordablehealthplans.com1.177
hibob.com1.156
qualtrics.com1.147
stout.com1.139
vanta.com1.063
tipalti.com1.063
breezy.hr1.063
chase.com1.063
risk3sixty.com1.063
find.group-health-quotes.com1.008
ml.com1.001
netsuite.com1.001
cssiservices.com1.001
tax-tiger.com1.001
quote.insurancequotes.com1.001
avmalifeplans.com1.001
aarp-lifeinsurance.com1.001
spectrumreach.com1.001
healthforcalifornia.com1.001
business.kaiserpermanente.org0.965
amazon.com0.965
xactlycorp.com0.965
healthcareofamerica.org0.833
surepayroll.com0.774
taxreliefcenter.org0.765
1800accountant.com0.712
stackadapt.com0.712
jotform.com0.712
edelmanfinancialengines.com0.712
positiveinsights.outgrow.us0.712
geico.com0.712
vitalitymedical.com0.635
demo.erieri.com0.635
ssga.com0.583
sigmataxpro.com0.583
avepoint.com0.583
connextglobal.com0.583
leadershipdevelopmentlab.com0.583
streamlineverify.com0.583
explore.softwarefinder.com0.504
energybillcruncher.com0.382
influ2.com0.382
legaltemplates.net0.382
emburse.com0.382
pimco.com0.383
olt.com0.383
c3isit.com0.383
mypescpe.com0.383
uhc.com0.351
quotewizard.com0.351
completedisabilitylawyers.com0.351
fidelitylifeinsurance.com0.351
getjobber.com0.351
deltadentalcoversme.com0.351
agencyva.com0.252
logicalposition.com0.252
infotech.com0.252
filereinstate.com0.252
info.solidarityhealthshare.org0.252
online.degrees-liberty.com0.191
mercer.com0.191
plymouthrock.com0.191
mercuryjets.com0.191
consumervoice.org0.191
manatal.com0.191
northwesternmutual.com0.191
ryder.com0.191
compare.gethealthcoverage.org0.131
insights.smartasset.com0.131
centage.com0.131
evaluation.forthepeople.com0.131
globelifeinsurance.com0.131
pave.com0.131
177 advertisersAll results shown
Bottom Ads
DomainScoreAppearances
paycom.com600.81792
10bestpayrollservices.com388.24601
the10bestpayrollservices.com306.78464
adp.com218.77370
gusto.com166.87428
ukg.com165.07236
remote.com163.69255
supersure.com146.00146
oysterhr.com125.32162
bamboohr.com94.31225
paylocity.com92.71236
10bestpayrollsoftware.com90.90188
leapsome.com90.46121
insperity.com89.51185
go.paychex.com87.02204
top5payrollservices.com85.53421
hellopebl.com84.97100
go.paycor.com72.95193
rippling.com72.39191
employborderless.com68.9990
deel.com53.0053
top10.com52.55128
payroll4construction.com47.59109
ibm.com43.5450
globalization-partners.com43.17127
compare.tech.co42.74145
biberk.com41.1942
devry.edu34.7062
one.wexinc.com34.1539
traliant.com30.0854
humanihr.com29.0029
lattice.com26.4546
kindercare.com25.0025
tcpsoftware.com23.0023
swagup.com21.0021
taxexpertnow.com17.0017
indeed.com15.2043
aflac.com14.0014
federalretirementexperts.com13.0013
quickbooks.intuit.com12.2240
accountoffers.wellsfargo.com12.0012
quote.firstquotehealth.com11.6733
simplybusiness.com11.0539
punchcard.one11.0011
nice.com11.0011
selectsoftwarereviews.com10.0010
info.chministries.org9.8130
try.healthee.com8.8425
reviewed.app8.2843
softwareadvice.com8.0842
ehealthinsurance.com8.008
us.etrade.com7.7822
forbes.com7.4622
forms.workday.com7.007
get.goodaccountants.com7.007
jitasagroup.com6.9331
zoho.com6.5434
pickhealthinsurance.com6.3533
olt.com6.0117
safehotline.com6.0117
assurancedimensions.com6.006
get.workable.com5.2714
deloitte.com5.0026
fsastore.com5.005
regence.com4.9514
tryfinch.com4.8125
yelp.com4.6013
thatch.com4.2412
amanet.org4.2412
rocketlawyer.com4.2412
go.meliopayments.com4.2322
rizonmfg.inc4.0421
enterprisemed.com4.004
buddypunch.com4.004
standtogether.org3.8911
irsfreshstart.org3.648
go.theeap.com3.4111
go.outsolve.com3.2717
hotworx.net3.0816
sigmataxpro.com3.003
compare.gethealthcoverage.org3.003
start.experttaxreviews.com3.003
fisherinvestments.com3.003
try.optro.ai3.003
snappy.com2.8915
c3nonprofitconsulting.com2.838
chministries.org2.6914
hibob.com2.5013
go2bank.com2.3112
xero.com2.064
accountants.intuit.com2.064
1800accountant.com2.002
stackadapt.com2.002
ironcladapp.com2.002
rydoo.com2.002
hiscox.com2.002
wellcarenow.com2.002
ccdcare.com1.9210
warbyparker.com1.775
payreview.com1.775
affordablehealthinsurancetoday.com1.775
justanswer.com1.739
ultimateinsurance.com1.713
workleap.com1.414
metaview.ai1.326
surepayroll.com1.063
vanta.com1.063
livelyme.com1.063
healthcare.com1.063
tipalti.com1.063
breezy.hr1.063
chase.com1.063
risk3sixty.com1.063
obamacare-application.org1.001
ml.com1.001
netsuite.com1.001
cssiservices.com1.001
tax-tiger.com1.001
quote.insurancequotes.com1.001
shiftkey.com1.001
avmalifeplans.com1.001
stevendouglas.com1.001
manatal.com1.001
aarp-lifeinsurance.com1.001
spectrumreach.com1.001
verootctpat.com1.001
aetna.com1.001
healthforcalifornia.com1.001
surveymonkey.com0.774
pages.technologyadvice.com0.774
zoominfo.com0.712
jotform.com0.712
edelmanfinancialengines.com0.712
taxreliefcenter.org0.712
mid-market-awareness.talogy.com0.712
geico.com0.712
ssga.com0.583
avepoint.com0.583
connextglobal.com0.583
streamlineverify.com0.583
getjobber.com0.552
influ2.com0.382
legaltemplates.net0.382
crawfordthomas.com0.382
spsglobal.com0.382
healthcareofamerica.org0.382
nextinsurance.com0.382
affordablehealthplans.com0.382
fallbrookcredits.com0.351
assembly.com0.351
uhc.com0.351
practicematch.com0.351
mercuryjets.com0.351
completedisabilitylawyers.com0.351
insightglobal.com0.351
fidelitylifeinsurance.com0.351
navex.com0.351
deltadentalcoversme.com0.351
geha.com0.351
insights.smartasset.com0.191
taxnotes.com0.191
progressive.com0.191
e-file.com0.191
weatherbyhealthcare.com0.191
consumervoice.org0.191
northwesternmutual.com0.191
ryder.com0.191
167 advertisersAll results shown