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Online Travel Agencies

Neutral

Open Web Presence
Dominant · SE Outbound Links ρ=0.759

AI recommendation signal analysis across 33 domains for the Neutral persona in Online Travel Agencies.

Open web data in this report comes from Common Crawl HTML crawls.
33Domains Tracked
31.0MReddit Posts
13KWikipedia Articles
6.8MOpen Web Matches
Neutral_persona.report
DomainScore
vrbo.com
96.2
tripadvisor.com
94.7
kayak.com
93.8
cheapflights.com
93.3
github.com
93.1
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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

Measure open-web share of voice

The widest lens in this report: billions of web pages checked for places where this segment's topics and brands appear together. Domains with high co-occurrence are the ones the open web already associates with this market, the same association LLMs absorb in training.

How It's Calculated

Where the numbers come from

We scan seven full web crawls (roughly monthly, December 2025 through June 2026, about two billion pages each) for pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the count of distinct publishing websites is a close estimate, so it is presented as approximate.

Overview

What's on this page

Segment-level totals, a top-domains-by-co-occurrence chart, and the full domain table.

Segment Totals

Open web presence at a glance

How much of the open web connects Neutral's brands with its topics: pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the publishing-website count is a close estimate.

6.8M
Topic Co-occurrences
53.5M
Topic Phrase Matches
76
Brand Domains Seen
About 1.1M
Publishing Websites
Open Web Data

Top domains by open-web presence

The brand domains the open web most often links in the same places it discusses Neutral's topics. Topic Co-occurrences requires the segment's own vocabulary on the page; Total Appearances counts the domain alongside any tracked phrase; Blended merges the two on a log scale (co-occurrence weighted higher, 0 to 100). The table follows the selected view.


DomainBlendedTopic Co-occurrencesTotal Appearances
vrbo.com96.21,046,63621,396,726
tripadvisor.com94.7732,24321,791,551
kayak.com93.8872,57910,295,704
cheapflights.com93.31,171,9224,565,409
github.com93.1235,58297,519,031
booking.com92.2572,60811,130,343
airbnb.com92.1422,36919,240,010
expedia.com88.5392,8014,336,560
hotels.com85.6272,7622,354,818
statista.com83.668,99014,017,493
momondo.com82.8203,2521,130,382
cnbc.com82.344,09418,531,668
trip.com82.1141,9301,713,600
agoda.com81.0110,8381,675,030
expedia.co.uk76.261,542576,039
sec.gov75.212,6148,201,375
skyscanner.net74.346,677409,316
skyscanner.com72.837,254325,969
hostelworld.com71.423,412433,296
travelocity.com71.227,670279,093
priceline.com70.928,304238,017
skift.com69.516,851350,655
kiwi.com68.919,377200,178
hotwire.com68.819,828180,084
consumeraffairs.com68.58,387852,383
orbitz.com68.418,011177,573
hopper.com68.018,687138,208
scamadviser.com67.98,043708,963
makemytrip.com67.714,185210,202
traveloka.com66.112,035141,779
travelandtourworld.com66.08,416271,689
similarweb.com65.64,745684,277
frommers.com65.58,859195,365
cheapoair.com65.311,99496,180
lastminute.com64.410,76880,980
trivago.com64.210,12583,687
businessofapps.com63.63,297557,080
travelpulse.com63.26,612122,246
upgradedpoints.com63.15,255176,835
afar.com62.95,196171,567
phocuswire.com62.76,74792,621
ebookers.com61.87,89244,837
smartertravel.com61.85,63388,038
wego.com61.46,84949,267
travelzoo.com60.95,87852,761
cheaptickets.com60.04,50558,750
cloudbeds.com59.63,59175,002
phocuswright.com59.14,00849,106
magzter.com59.01,233474,748
businessresearchinsights.com58.91,466324,541
companiesmarketcap.com53.8595188,496
aisearch.similarweb.com53.8531231,739
research.skift.com53.31,51023,590
mylighthouse.com52.21,06027,800
travelfreak.com52.286241,573
travolution.com51.61,26914,889
worldtrips.com51.61,00823,509
edreams.com50.01,1648,631
myglobalviewpoint.com49.566221,057
wptravel.io49.178012,187
weareplanet.com47.235424,459
staah.com45.95336,187
mize.tech45.74577,407
houst.com45.127415,790
traveldailynews.asia44.73139,762
globalblue.com44.523516,020
hotelminder.com43.02646,414
coupert.com40.71675,398
traveltrendstoday.in37.51092,854
localdataexchange.com29.1133,468
whiteskyhospitality.com27.726497
airtravelgenius.com27.321634
silviglobaltechnology.com23.97963
ocus.com20.03645
avygeo.com11.9226
henryfund.tippie.uiowa.edu11.20169