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Industry Report

Mortgage Lenders

Bing Search Advertisers
Dominant · SE Outbound Links ρ=0.376

AI recommendation signal analysis across 1,402 domains and 11 buyer personas in Mortgage Lenders, led by rocketmortgage.com as the most LLM-recommended domain.

Download this report (.xlsx)
1,402Domains Tracked
11Buyer Personas
organic_search_ads.report
AdvertiserScore
veteransunited.com
585.3
sofi.com
304.3
launchpad.rocketmortgage.com
204.5
pennymac.com
200.3
forbes.com
199.9
Advertisers rankedn = 25
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About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Watch the paid players

Advertisers spending on these queries are betting real money on this demand. Map your paid competitors, see which of them buy the premium top-of-page placements, and spot query territory where nobody is advertising yet.

How It's Calculated

Where the numbers come from

Every ad captured on Bing results for this industry's queries, split by placement (top of page vs bottom of page) and aggregated by advertiser domain with a rank-weighted score. Google results in this dataset carry no ads field, so this report is Bing only.

Overview

What's on this page

Top and bottom placement advertiser charts plus the full advertiser tables.

Bing Search Advertisers

Bing Ads

Top and bottom advertisers on Bing for Mortgage Lenders queries across all personas, ranked by a rank-weighted score. The Google results in this dataset carry no advertising data, so this report covers Bing only.

Full Results

All advertisers

Every Bing advertiser for these queries, split by ad placement: top-of-page ads on the left, bottom-of-page ads on the right. Score is the same rank-weighted sum as the charts above; appearances is a plain tally.

Top Ads
DomainScoreAppearances
veteransunited.com585.29955
sofi.com304.35680
launchpad.rocketmortgage.com204.55615
pennymac.com200.29376
forbes.com199.89571
fund.com186.57330
mortgagelenderscomparison.com185.82427
10bestmortgage.com151.89258
veteran.com150.74302
lendingtree.com144.20295
usbank.com140.77243
offers.bankrate.com128.17356
bestmoney.com116.61386
financeofamerica.com102.83108
financebuzz.com100.26130
buy.lennar.com95.0095
nasb.com92.12174
admortgage.com76.01143
better.com71.7191
mortgagereviewguide.com55.22125
collegeave.com55.1956
quickenloans.com55.0076
themilitarywallet.com48.46176
webuyuglyhouses.com47.0047
taylormorrison.com33.3143
longbridge-financial.com32.9644
ramseysolutions.com30.78119
consumervoice.org30.67112
cardcritics.com29.0029
equinoxfinance.com28.6044
wesbanco.com28.0028
rabbu.com27.2546
firsthorizon.com26.3850
patelco.org25.0025
firstresidential.com24.74126
ablfunding.com24.0024
mortgage-insiders.com23.03111
bankofamerica.com22.6895
wellsfargo.com21.6569
go.novushomemortgage.com21.4937
newamericanfunding.com21.2049
experian.com20.3521
veteransunitedrealty.com20.3198
10beststudentloans.com20.0020
nationcapital.com19.6866
bing.com17.50171
corevestfinance.com17.2863
findhomeinsurance.com16.0016
freerateupdate.com14.7382
mortgageeducators.com14.1440
lendvio.com14.1440
homes.com13.8447
bestbusinessloansonline.com12.8972
ownerly.com12.3735
bestegg.com12.0931
checkfreescore.com11.9729
upstart.com11.1658
lendgo.com11.1389
usdaloans.com11.0259
try.lendingone.com10.9615
capcenter.com10.0152
consumersadvocate.org9.6951
thecreditpeople.com9.1910
firstambank.com9.1926
anchorfinancial.com9.0547
3riversfcu.org8.6313
supermoney.com8.4418
nilemortgage.com8.008
griffinfunding.com7.9337
salliemae.com6.8127
angi.com6.7435
mutualofomahareverse.com6.7219
coasttocoasttradelines.com6.7219
capitalone.com6.4225
dcu.org6.3851
blueoxcu.org5.7730
makeabeeline.com5.779
offergiants.com5.779
libertymutual.com5.6616
learnreversemortgage.com5.6331
huntington.com5.5829
mortgageresearch.com5.257
privatebank.jpmorgan.com5.2027
onemainfinancial.com5.005
notredamefcu.com5.005
ownerbuilderloans.com4.4323
fastexpert.com4.3835
orchard.com4.2412
fourleaffcu.com4.004
vrbo.com4.004
upgrade.com3.9426
myfico.com3.5721
servicelink.com3.5028
equifax.com3.189
pennian.bank3.0816
allstate.com3.0816
nextinsurance.com3.003
floridadebtrelief.org3.003
bhgfinancial.com3.003
abestudentloans.com2.002
geico.com2.002
1stsource.com1.775
nerdwallet.com1.713
creditwise.capitalone.com1.548
hometogo.com1.414
navyfederal.org1.2510
home.getratequotes.com1.063
top10.com1.008
safeshipmovingservices.com1.001
builderfinance.com1.001
figure.com1.001
firsttechfed.com0.965
creditkarma.com0.887
lecollectionist.com0.774
lendio.com0.712
fhaloans.com0.635
centurycommunities.com0.635
uprova.com0.635
biberk.com0.583
autopay.com0.583
trivago.com0.504
start.veteransfirst.com0.382
insurance.lendingtree.com0.383
sdreliabledelivery.com0.351
homeownersusa.com0.252
10bestmovingcompanies.com0.191
businessloanscompare.com0.191
fundera.com0.191
lizbuys.lizbuyshouses.net0.131
secure2.nationalcreditreport.com0.131
130 advertisersAll results shown
Bottom Ads
DomainScoreAppearances
veteransunited.com562.64948
sofi.com281.23621
launchpad.rocketmortgage.com210.53354
veteran.com209.51295
offers.bankrate.com195.30411
pennymac.com188.60324
mortgagelenderscomparison.com180.46316
fund.com175.28295
10bestmortgage.com140.07174
forbes.com138.83302
bestmoney.com131.34295
financebuzz.com106.08130
financeofamerica.com103.47108
admortgage.com97.98155
buy.lennar.com95.0095
nasb.com88.39170
usbank.com77.69195
better.com69.6680
lendingtree.com65.0287
amazon.com61.9666
collegeave.com55.1956
ramseysolutions.com55.0076
quickenloans.com54.0471
mortgagereviewguide.com52.71118
webuyuglyhouses.com47.0047
mortgageeducators.com40.0040
bankofamerica.com34.3387
taylormorrison.com31.0031
freerateupdate.com29.6482
cardcritics.com29.0029
longbridge-financial.com28.4131
wesbanco.com28.0028
equinoxfinance.com27.6036
rabbu.com27.2546
newamericanfunding.com27.0249
mbusa.com26.0026
patelco.org25.0025
amfam.com25.0025
themilitarywallet.com24.43106
ablfunding.com24.0024
firsthorizon.com23.7727
firstresidential.com23.11100
go.novushomemortgage.com21.4937
usdaloans.com20.9625
experian.com20.3521
10beststudentloans.com20.0020
consumervoice.org19.9434
figure.com18.3250
nationcapital.com17.6850
bestbusinessloansonline.com16.6072
multifamily.fanniemae.com16.0016
findhomeinsurance.com16.0016
reviewed.app15.6631
homeadvisor.com15.0015
earnest.com14.2955
mutualofomahareverse.com14.0014
abestudentloans.com13.3134
10bestmovingcompanies.com13.0013
ownerly.com12.3735
veteransunitedrealty.com11.4652
capitalone.com11.1336
lendgo.com9.9028
creditcards.wellsfargo.com9.1926
firstambank.com9.1926
bestegg.com9.0928
anchorfinancial.com9.0547
servicelink.com8.8425
commercialunderwriter.org8.8425
upgrade.com8.1539
nilemortgage.com8.008
top10.com8.008
lendvio.com7.7040
supermoney.com7.559
mortgage-insiders.com7.5435
thecreditpeople.com7.4110
salliemae.com6.8127
coasttocoasttradelines.com6.7219
griffinfunding.com6.3929
onemainfinancial.com6.068
corevestfinance.com5.9731
makeabeeline.com5.779
offergiants.com5.779
pennian.bank5.6616
libertymutual.com5.6616
thumbtack.com5.3015
privatebank.jpmorgan.com5.2027
mortgageresearch.com5.005
notredamefcu.com5.005
lendio.com4.9514
quote.netquote.com4.8125
agentpronto.com4.6013
ownerbuilderloans.com4.4323
orchard.com4.2412
consumersadvocate.org4.1815
fourleaffcu.com4.004
vrbo.com4.004
justanswer.com3.6619
try.lendingone.com3.5410
nextinsurance.com3.003
floridadebtrelief.org3.003
bhgfinancial.com3.003
3riversfcu.org2.838
checkfreescore.com2.838
hudhomesusa.org2.477
learnreversemortgage.com2.3112
geico.com2.002
hometogo.com1.414
start.veteransfirst.com1.156
biberk.com1.063
safeshipmovingservices.com1.001
pdffiller.com1.001
builderfinance.com1.001
homes.com1.001
myfico.com1.001
1stsource.com0.965
trivago.com0.774
nerdwallet.com0.712
autopay.com0.583
sdreliabledelivery.com0.351
notarylive.com0.351
equifax.com0.351
americanvanlines.com0.191
kovocredit.com0.191
couponpac.com0.191
myfreescorenow.com0.191
uprova.com0.191
126 advertisersAll results shown