Global Brand Steward
AI recommendation signal analysis across 213 domains for the Global Brand Steward persona in Media Buying Agencies.
This report tracks how AI models and search engines recommend companies across 100 industries. If you want the same analysis run specifically against your own site and competitors, get in touch.
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See the searches AI runs for itself
When an AI model needs the web to answer, it writes its own search queries. These are those queries, word for word. They show how machines translate buyer questions into searches, so make sure your pages answer the queries the models actually run, not just the ones humans type.
Where the numbers come from
During the LLM runs that used web search, we captured every search query each model issued for this segment's questions. Counts are small by nature: a model typically runs only a handful of these searches per question.
What's on this page
A side-by-side comparison of any two models' queries, and a table of every query with the models that used it.
Compare two models' fanout queries
The exact web searches each model ran while answering Global Brand Steward questions. Pick a model for each column. Lists are short by nature: a model issues only a handful of searches per question.
- global B2B media buying agency international B2B brand media planning
- B2B media agency global media buying business marketing agency
- B2B marketing agency global media planning buying paid media
- site:merkle.com B2B media dentsu global agency
- site:omd.com global media agency B2B
- site:essencemediacom.com global media agency B2B
- site:publicisgroupe.com media agency global B2B
- site:essencemediacom.com services global media agency 120 markets
- site:publicisgroupe.com publicis media global agency capabilities programmatic search social
- site:zenithmedia.com global media agency ROI media
- site:carat.com global media agency dentsu media buying
- "The B2B Institute" "media buying agency" OR top b2b media buying networks
- "Wpromote" agency website
- top global b2b media buying agencies enterprise
- "Stein IAS" agency website
- "DWA" media agency website OR "Merkle DWA"
- "Stein" b2b agency "steinb2b.com"
- "Gyro" b2b agency "gyro.com"
All fanout queries
Every fanout query for this segment, with how many models used it and which ones. Overlap between models means they translated the same buyer question into the same search, a strong signal that ranking for that query matters.
| Query | LLM Count | LLMs |
|---|---|---|
| "dwa" media agency website or "merkle dwa" | 1 | Gemini 3.5 Flash |
| "gyro" b2b agency "gyro.com" | 1 | Gemini 3.5 Flash |
| "stein ias" agency website | 1 | Gemini 3.5 Flash |
| "stein" b2b agency "steinb2b.com" | 1 | Gemini 3.5 Flash |
| "the b2b institute" "media buying agency" or top b2b media buying networks | 1 | Gemini 3.5 Flash |
| "wpromote" agency website | 1 | Gemini 3.5 Flash |
| acronym metric theory croud iprospect global b2b media agencies | 1 | Claude Haiku 4.5 |
| b2b marketing agency global media planning buying paid media | 1 | GPT 5.5 |
| b2b media agency global media buying business marketing agency | 1 | GPT 5.5 |
| best global b2b media buying agencies enterprise brand programmatic | 1 | Claude Sonnet 5 |
| best global b2b media buying agencies for enterprise companies 2025 | 1 | DeepSeek V4 Pro |
| best international media agencies multiple regions programmatic search social | 1 | Claude Haiku 4.5 |
| global b2b media buying agency international b2b brand media planning | 1 | GPT 5.5 |
| global b2b media planning buying agency multinational brand consistency | 1 | DeepSeek V4 Pro |
| leading media agencies b2b thought leadership demand generation | 1 | Claude Haiku 4.5 |
| site:carat.com global media agency dentsu media buying | 1 | GPT 5.5 |
| site:essencemediacom.com global media agency b2b | 1 | GPT 5.5 |
| site:essencemediacom.com services global media agency 120 markets | 1 | GPT 5.5 |
| site:merkle.com b2b media dentsu global agency | 1 | GPT 5.5 |
| site:omd.com global media agency b2b | 1 | GPT 5.5 |
| site:publicisgroupe.com media agency global b2b | 1 | GPT 5.5 |
| site:publicisgroupe.com publicis media global agency capabilities programmatic search social | 1 | GPT 5.5 |
| site:zenithmedia.com global media agency roi media | 1 | GPT 5.5 |
| top b2b media agencies global brand governance multi-region 2025 | 1 | DeepSeek V4 Pro |
| top b2b media agency multi-market governance thought leadership amplification | 1 | Claude Sonnet 5 |
| top global b2b media buying agencies enterprise | 1 | Gemini 3.5 Flash |
| top global media buying agencies b2b brand strategy | 1 | Claude Haiku 4.5 |