HR Payroll Software

Small Business Owner

Top Wikipedia Pages

Dominant · SE Outbound Links ρ=0.604

AI recommendation signal analysis across 67 domains for the Small Business Owner persona in HR Payroll Software.

Download this report (.xlsx)

67Domains Tracked

35.1MReddit Posts

32KWikipedia Articles

2.0MOpen Web Matches

Small Business Owner_persona.report

ArticleScore

List of unicorn startup companies

95.2

Intuit

95.0

Walmart

94.8

Block, Inc.

91.3

Economy of the United States

90.5

Articles rankedn = 25

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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.

Use Case

See how Wikipedia covers your market

Wikipedia is one of the most heavily cited sources in LLM training data and AI answers. These are the articles where this segment's topics live and its brands get mentioned. Study where competitors appear, and treat the zero-mention list at the bottom as articles worth earning a legitimate presence in.

How It's Calculated

Where the numbers come from

We scan the full text of every English Wikipedia article for this segment's topic phrases and brand hostnames, then count matches per article. Maintenance pages (drafts, templates, categories and similar) are excluded. Article links use stable page IDs, so they survive renames.

Overview

What's on this page

Top-article charts by topic matches and by brand mentions, the full article table, and a list of topic-heavy articles that mention none of this segment's brands.

Segment Totals

Wikipedia coverage at a glance

How much of English Wikipedia touches Small Business Owner: distinct articles containing this segment's topic phrases, distinct articles mentioning its brand domains, and the raw match totals behind them.

32K

Articles With Topic Matches

98K

Articles Mentioning Brands

243K

Topic Phrase Matches

1.3M

Brand Mentions

Wikipedia Data

Top Wikipedia articles

The articles where Small Business Owner's topics and brands appear most. Topic Matches counts this segment's own vocabulary in the article text; Brand Mentions counts its brand domains; Blended merges the two on a log scale (brand mentions weighted higher, 0 to 100). Bars and article titles link to the live article. The table follows the selected view.

Article	Blended	Topic Matches	Brand Mentions

List of unicorn startup companies	95.2	309	725
Intuit	95.0	490	505
Walmart	94.8	218	895
Block, Inc.	91.3	207	624
Economy of the United States	90.5	300	436
2008 financial crisis	89.0	264	405
Computer security	88.3	206	447
Paycheck Protection Program	87.7	272	342
LinkedIn	87.5	267	336
Outsourcing	87.4	225	380
Criticism of Amazon	87.1	230	360
TikTok	87.1	218	372
Executive compensation in the United States	86.7	132	516
Economic impact of the COVID-19 pandemic	86.5	206	366
Tax Cuts and Jobs Act	86.4	207	360
Political positions of Hillary Clinton	86.2	210	348
Domestic policy of the second Trump administration	86.1	198	360
Economic policy of the first Trump administration	85.5	252	279
Affordable Care Act	85.4	105	525
Peter Thiel	85.2	214	306
2023 in American television	84.9	118	456
Massachusetts	84.7	186	321
Healthcare in the United States	84.7	184	322
One Big Beautiful Bill Act	83.9	176	304
Tesla, Inc.	83.3	129	358
Political positions of Bernie Sanders	83.3	132	351
Netflix, Inc.	83.2	160	300
Comparison of user features of messaging platforms	83.0	100	415
List of data breaches	82.7	155	291
Timeline of the COVID-19 pandemic in the United States (2020)	82.6	190	249
Department of Government Efficiency	82.3	243	200
Medicare (United States)	81.8	165	250
List of mobile virtual network operators in the United States	81.7	92	378
Impact of the COVID-19 pandemic on the arts and cultural heritage	81.5	112	321
Amazon (company)	80.6	99	318
First 100 days of the first Trump presidency	80.4	160	219
Healthcare reform debate in the United States	80.1	165	206
US federal agencies targeted by DOGE	80.0	232	160
List of people granted executive clemency in the first Trump presidency	79.8	174	192
Criticism of Tesla, Inc.	79.2	108	254
Economy of China	79.1	70	345
Environmental policy of the Biden administration	78.9	138	206
Donald Trump	78.9	142	201
Whole Foods Market	78.8	79	304
List of scams	78.8	102	252
Washington (state)	78.6	118	222
U.S. federal government response to the COVID-19 pandemic	78.6	165	174
Political positions of Susan Collins	78.6	142	194
SoFi	78.5	63	348
Workday, Inc.	78.4	72	312
WhatsApp	78.2	78	288
Chipotle Mexican Grill	78.1	178	156
Georgetown University	78.0	47	404
H-1B visa	77.8	207	134
Second presidency of Donald Trump	77.8	100	230
Economic impact of the COVID-19 pandemic in the United States	77.7	75	279
JPMorgan Chase	77.7	76	276
Josh Gottheimer	77.6	118	198
2025 in American television	77.5	108	210
Ford Motor Company	77.3	94	226
Income inequality in the United States	77.3	154	158
Minimum wage in the United States	77.2	85	240
American Rescue Plan Act of 2021	77.2	100	213
Presidency of Rodrigo Duterte	77.2	105	207
General Electric	77.1	78	255
2021 in American television	77.1	90	228
Financial technology	77.1	105	204
List of federal political scandals in the United States	77.1	110	198
Political positions of Donald Trump	77.0	156	152
History of IBM	76.9	86	230
Donald J. Trump Foundation	76.9	184	132
Social Security (United States)	76.9	98	210
College admissions in the United States	76.8	50	336
Minimum wage	76.8	144	156
Provisions of the Affordable Care Act	76.8	112	188
Bank of America	76.7	62	285
New Mexico	76.6	70	260
PayPal	76.6	80	234
California	76.5	73	249
Applications of artificial intelligence	76.4	78	234
Deficit reduction in the United States	76.3	84	219
Bill Gates	76.3	86	216
Medicaid	76.2	124	164
United States labor law	76.2	136	152
Net neutrality	76.1	82	219
List of Joe Biden 2020 presidential campaign endorsements	76.0	96	192
Health insurance in the United States	76.0	136	149
ADP (company)	75.9	186	117
2019 in American television	75.9	81	216
MeToo movement	75.9	101	184
Deel, Inc.	75.9	130	153
United States federal budget	75.9	123	159
Corporate social responsibility	75.8	50	300
American Express	75.8	136	146
CARES Act	75.8	110	170
Square (financial services)	75.8	128	152
Microsoft 365	75.7	68	240
Michigan State University	75.5	54	276
COVID-19 pandemic in Australia	75.5	86	198
National Security Agency	75.5	98	180
H&R Block	75.5	132	144
Costco	75.4	94	182
Etsy	75.3	56	264
Economy of Ohio	75.3	57	258
Parental leave in the United States	75.3	141	134
2020 in United States politics and government	75.2	174	114
List of -gate scandals and controversies	75.2	124	146
Alibaba Group	75.0	55	258
2024 United States presidential election	74.9	79	195
Nike, Inc.	74.9	88	180
Taxation in the United States	74.8	72	206
Starbucks	74.8	106	156
COVID-19 pandemic in Florida	74.8	118	144
Target Corporation	74.7	71	206
Florida	74.6	61	228
Cultural impact of Taylor Swift	74.6	129	132
Alabama	74.4	78	186
Poverty	74.3	232	83
HiBob	74.3	175	102
Causes of income inequality in the United States	74.3	126	130
History of Microsoft	74.2	57	230
Healthcare reform in the United States	74.2	94	160
Pokémon Go	74.2	89	165
Tax haven	74.2	98	154
Salesforce	74.1	64	208
Political positions of Lisa Murkowski	74.0	96	154
Maryland	73.9	43	270
Hispanic and Latino Americans	73.9	88	162
Seattle	73.8	47	252
Bernie Sanders	73.8	74	180
Consolidated Appropriations Act, 2021	73.8	88	159
September 11 attacks	73.7	156	104
Economy of India	73.7	73	180
Health care finance in the United States	73.7	78	172
George Floyd protests	73.7	95	150
Gender pay gap in the United States	73.6	50	235
National Rifle Association	73.6	72	180
Microsoft Dynamics 365	73.6	75	176
Women in STEM	73.6	96	147
Emergency Economic Stabilization Act of 2008	73.5	48	240
Great Resignation	73.5	54	220
Mike Pence	73.5	65	192
Tax returns of Donald Trump	73.3	150	102
Income tax in the United States	73.3	130	113
COVID-19 pandemic in the United States	73.3	78	164
Barack Obama	73.3	87	152
2018–2019 United States federal government shutdown	73.2	79	162
Remote (platform)	73.2	108	128
HubSpot	73.1	43	248
OpenAI	73.1	60	194
New Jersey	73.1	71	172
Pennsylvania	73.1	88	148
San Francisco	73.0	150	99
Maine	73.0	74	165
Affirm Holdings	73.0	84	150
Virginia	72.9	74	164
COVID-19 vaccination in the United States	72.9	124	112
Economic policy of the Biden administration	72.8	67	174
Social media	72.8	70	168
COVID-19 pandemic in mainland China	72.8	106	124
Oklahoma	72.7	54	201
Sinclair Broadcast Group	72.7	57	192
Chuck Schumer	72.7	71	165
China–United States trade war	72.7	80	150
Estate tax in the United States	72.7	90	138
JB Pritzker	72.6	40	246
2020 in the United States	72.6	107	120
Iowa	72.5	59	183
Economic policy of the Obama administration	72.5	72	160
List of security hacking incidents	72.5	80	147
EBay	72.4	71	159
Private equity	72.3	53	194
Timeline of women in warfare and the military in the United States, 2011–present	72.3	83	140
Timeline of women's legal rights (other than voting)	72.2	141	94
Koch network	72.2	98	123
Newark, New Jersey	72.1	52	192
Ken Paxton	72.1	80	141
AARP	72.0	58	176
Ro Khanna	72.0	60	171
Kristi Noem	72.0	62	168
Timeline of the first Trump presidency (2017 Q3)	71.9	132	96
Oregon	71.9	62	165
The Trump Organization	71.9	73	148
Science and technology in Israel	71.8	35	246
2020 stock market crash	71.8	165	80
Political positions of Elizabeth Warren	71.8	56	176
AT&T	71.8	64	160
John Kennedy (Louisiana politician)	71.8	82	134
2021 in the United States	71.8	91	124
COVID-19 pandemic in Michigan	71.7	40	222
Venture capital	71.7	49	192
Remote work	71.7	54	178
WWE	71.7	55	176
2011 in the United States	71.7	65	156
Social Security debate in the United States	71.7	108	108
Clarence Thomas	71.6	102	112
Unemployment in the United States	71.5	168	76
Agenda 47	71.5	52	180
Elizabeth Warren	71.5	63	156
McKinsey & Company	71.4	60	160
Government incentives for plug-in electric vehicles	71.4	74	138
Mark Esper	71.3	55	168
Alex Jones	71.3	64	152
Capital gains tax in the United States	71.3	99	110
Inflation Reduction Act	71.3	101	108
Wells Fargo	71.1	56	162
Criticism of Netflix	71.0	67	142
UKG	71.0	105	102
Political debates about the United States federal budget	71.0	102	104
ING Group	70.9	43	192
List of Dragons' Den (British TV programme) offers Series 11-20	70.9	53	166
Donald Trump 2016 presidential campaign	70.9	86	117
Tim Kaine	70.9	84	118
Responses to the COVID-19 pandemic in March 2020	70.8	67	138
Environmental, social, and governance	70.7	40	198
ASEAN	70.7	48	174
United States Postal Service	70.7	57	154
January 2025 Southern California wildfires	70.7	86	114
Deloitte	70.6	59	148
SAS Institute	70.5	38	201
Sales taxes in the United States	70.5	38	200
Internal Revenue Service	70.5	148	75
Rand Paul	70.5	106	96
SurveyMonkey	70.5	90	108
George W. Bush	70.5	85	112
History of union busting in the United States	70.4	120	86
Yahoo! Inc. (1995–2017)	70.4	63	138
L'Oréal	70.4	67	132
Efforts to ban TikTok in the United States	70.4	69	129
Year 2000 problem	70.4	82	114
Customer relationship management	70.3	38	196
Alaska	70.3	46	171
Innovation	70.3	64	135
John McCain 2008 presidential campaign	70.3	69	128
Cisco	70.2	66	130
E-commerce	70.1	52	154
Vanderbilt University	70.1	59	140
Kmart	70.1	63	134
Super Bowl commercials	70.1	64	132
Responses to the COVID-19 pandemic in February 2020	70.1	67	128
New York (state)	70.1	71	122
American Apparel	70.0	49	159
Google Workspace	70.0	50	156
Visa Inc.	70.0	56	144
Employee Retention Credit	70.0	69	123
Unemployment insurance in the United States	69.7	60	132
Cher Scarlett	69.7	90	98
WarnerMedia	69.6	52	144
Economy of Puerto Rico	69.6	104	87
CHIPS and Science Act	69.6	59	132
Economic history of the United States	69.6	72	114
Relinquishment of United States nationality	69.6	86	100
Tulsa, Oklahoma	69.5	34	195
Women in the workforce	69.5	70	116
Cybercrime	69.4	59	129
Chris Christie	69.4	60	128
Revolut	69.4	68	116
Michael Avenatti	69.3	54	136
Big 12 Conference	69.3	78	104
Political positions of Kamala Harris	69.2	59	126
Mitt Romney	69.1	72	108
Malaysia Airlines Flight 370	69.1	78	102
List of people named in the Epstein files	69.1	72	108
List of TCP and UDP port numbers	69.0	45	150
Dianne Feinstein	69.0	59	124
COVID-19 recession	69.0	81	98
2000s United States housing bubble	68.9	37	171
College and university rankings	68.8	30	195
Nintendo 3DS	68.8	40	160
Responses to the COVID-19 pandemic in April 2020	68.8	93	87
John Kerry	68.8	69	108
Charlie Baker	68.7	27	210
National debt of the United States	68.7	44	147
Doug Burgum	68.7	47	141
Taiwan	68.7	50	134
List of Wikipedia controversies	68.7	82	94
Nintendo Switch	68.6	44	146
Recession	68.6	53	128
Marjorie Taylor Greene	68.6	64	111
University of Massachusetts Boston	68.5	30	190
Voice over IP	68.5	33	177
Chime (company)	68.5	34	174
Crowdfunding	68.5	48	136
Space colonization	68.5	55	123
Lauryn Hill	68.5	87	88
LendingClub	68.4	51	128
Adidas	68.4	56	120
Marco Rubio	68.4	61	112
Diversity, equity, and inclusion	68.4	74	98
Food delivery	68.3	27	200
Atlantic City, New Jersey	68.3	38	156
Linda McMahon	68.3	86	87
Socially responsible investing	68.2	31	178
Equifax	68.2	55	118
Ted Kennedy	68.1	135	61
Silicon Valley	68.1	50	126
Indiana University Bloomington	68.0	38	152
Marvel Cinematic Universe	68.0	61	108
Crisis in Venezuela	68.0	66	102
Tim Walz	67.9	128	62
American International Group	67.9	53	118
TriNet Zenefits	67.9	84	84
Dell	67.9	71	95
Political positions of Newt Gingrich	67.9	76	90
IRS tax forms	67.8	65	100
Timeline of the COVID-19 pandemic in Texas	67.7	34	159
International Space Station	67.7	49	122
Gender inequality	67.7	52	117
SpaceX	67.7	62	102
Cash App	67.7	62	102
University at Buffalo	67.6	36	150
2013 United States federal government shutdown	67.6	54	112
Master of Business Administration	67.5	32	162
IPhone	67.5	59	104
San Diego State University	67.4	24	195
Steam (service)	67.4	34	152
University of Texas at Austin	67.4	39	138
Shopify	67.4	41	134
Mark Cuban	67.4	71	90
Barclays	67.3	41	132
Lumen Technologies	67.3	106	66
Microsoft Office 2010	67.3	54	108
Black Friday (shopping)	67.3	64	96
Environmental policy of the first Trump administration	67.3	64	96
History of Apple Inc.	67.2	52	110
Tennessee	67.2	67	92
Gig worker	67.1	93	71
List of gig economy companies	67.1	62	96
NetSuite	67.0	96	69
Thomson Reuters	66.9	45	118
Steve Bannon	66.9	77	80
Kamala Harris 2024 presidential campaign	66.8	57	98
Edison, New Jersey	66.7	35	138
Aetna	66.7	47	112
Compaq	66.7	51	106
Bernie Madoff	66.6	59	94
Credentialism and degree inflation	66.5	31	148
SAP	66.5	38	128
LGBTQ rights in Florida	66.5	49	106
Kentucky	66.4	94	65
2014 in American television	66.4	92	66
Payday loan	66.4	70	81
Howard Schultz	66.4	64	86
Vancouver	66.3	23	177
Health savings account	66.3	26	164
TriNet	66.3	114	56
Ron DeSantis	66.3	61	88
Cultural impact of Beyoncé	66.2	127	51
Purdue University Global	66.2	31	142
Causes of unemployment in the United States	66.2	36	128
Climate change and insurance in the United States	66.2	37	125
List of Georgetown University alumni	66.2	98	62
ThinkPad	66.2	49	102
Voluntary childlessness	66.2	51	100
Chuck Grassley	66.1	40	117
Sears	66.1	47	104
Baidu	66.0	46	105
Economic policy of the second Trump administration	66.0	50	99
Criticism of Walmart	66.0	53	95
Mick Mulvaney	66.0	74	74
Ben Carson	66.0	57	90
Carlos Ghosn	66.0	55	92
List of companies of the United Kingdom A–J	65.9	21	182
Single-payer healthcare	65.9	129	49
Sam Liccardo	65.9	34	129
Mahathir Mohamad	65.9	40	114
American Recovery and Reinvestment Act of 2009	65.9	82	68
Rick Scott	65.9	50	98
Paycom	65.9	72	75
Cabinet of Barack Obama	65.8	88	64
GitHub	65.8	43	108
Mergers and acquisitions	65.8	46	102
Mercedes-Benz Group	65.8	53	92
Eric Schmidt	65.8	59	86
CalFile	65.7	120	50
And Just Like That...	65.7	38	116
Utah	65.7	40	112
Collapse of Silicon Valley Bank	65.7	90	62
Earned wage access	65.7	76	70
Paramount Skydance	65.7	51	94
Albertsons	65.7	56	88
TurboTax	65.7	57	87
2014 in the United States	65.7	66	78
Political positions of John Delaney	65.7	54	90
Insurance	65.6	23	164
Cornell Johnson Graduate School of Management	65.6	29	140
Binance	65.6	45	102
Paul Ryan	65.6	49	96
Presidency of Barack Obama	65.6	61	82
Glossary of economics	65.5	25	153
Federal Emergency Management Agency	65.5	98	57
California housing shortage	65.5	40	109
Georgia (U.S. state)	65.5	43	104
Nevada	65.4	39	110
Economic inequality	65.4	46	98
Carly Fiorina 2016 presidential campaign	65.4	45	99
Express Scripts	65.4	68	74
Political positions of Ron DeSantis	65.4	50	92
Amway	65.4	55	86
List of Hillary Clinton 2016 presidential campaign political endorsements	65.3	88	60
Mississippi	65.3	54	86
Implementation history of the Affordable Care Act	65.2	39	108
John Kasich	65.2	42	102
Rippling (company)	65.2	42	102
Human resource management	65.1	78	64
Taco Bell	65.1	70	70
Political positions of Joe Biden	65.1	70	70
Influencer	65.1	48	92
Timeline of the second Trump presidency (2026 Q2)	65.1	47	93
Stacey Abrams	65.1	49	90
Rob Portman	65.1	60	78
App Store (Apple)	65.1	56	82
COVID-19 pandemic in India	65.1	64	74
List of Brown University alumni	65.1	58	80
UC Berkeley School of Law	65.0	32	122
Enron	65.0	34	116
Wealth inequality in the United States	65.0	40	104
Austerity	65.0	66	72
History of AT&T	65.0	50	88
List of Donald Trump 2016 presidential campaign endorsements	64.9	127	44
Zoho Corporation	64.9	27	135
Miley Cyrus	64.9	103	51
FairTax	64.9	66	71
Healthcare reforms proposed during the Obama administration	64.9	51	86
Smartphone	64.9	61	75
F visa	64.9	56	80
Chinese people in the New York metropolitan area	64.9	62	74
Generation X	64.8	142	40
Indiana	64.7	34	112
Paychex	64.7	80	60
Missouri	64.7	42	96
Cryptocurrency and crime	64.7	44	93
British Airways	64.7	61	74
NBCUniversal	64.7	51	84
Tesla Fremont Factory	64.7	61	74
University of Pittsburgh Medical Center	64.7	56	78
2019–2020 COVID-19 outbreak in mainland China	64.7	58	76
COVID-19 pandemic in Nevada	64.6	29	124
Texas	64.6	76	62
Roe v. Wade	64.6	67	68
Regulation of artificial intelligence	64.6	53	81
Subway (restaurant)	64.6	57	76
Washington State University	64.5	14	206
Savannah College of Art and Design	64.5	32	114
Walt Disney World	64.5	34	110
George Floyd protests in Minneapolis–Saint Paul	64.5	35	108
Wisconsin	64.5	42	94
Apple litigation	64.5	71	64
Ropes & Gray	64.5	66	68
Saudi Arabia	64.4	73	62
QuickBooks	64.3	24	138
Bloomberg L.P.	64.3	90	53
Economic history of Portugal	64.2	16	180
Oprah with Meghan and Harry	64.2	120	42
Syracuse University	64.2	42	91
Ubisoft	64.1	37	99
21st century	64.1	79	57
Tom Price (American politician)	64.0	26	126
Climate change in Turkey	64.0	39	94
Human resources	63.9	108	44
E-government	63.9	33	105
Governorship of Charlie Baker	63.8	28	116
Discover Financial	63.7	22	136
Working time	63.7	84	52
List of Puerto Ricans	63.6	83	52
Trump University	63.5	32	102
Delaware	62.8	28	104
EarnIn	62.7	105	39
SuperMoney	62.1	19	126
North Carolina A&T State University	61.8	16	138
Reactions to the assassination of Jamal Khashoggi	61.5	98	36
List of Barack Obama 2008 presidential campaign endorsements	61.3	102	34
Portland State University	61.1	17	122
Rollins College	61.0	13	144
Ilhan Omar	60.9	108	31
Kelley School of Business	60.7	17	116
University of Alaska Anchorage	59.7	9	159
History of Facebook	59.3	0	824
Analytics	59.3	10	142
Business education	58.0	6	172
Deaths in January 2021	58.0	116	21
East Carolina University	57.6	9	126
Data center	56.6	0	608
Google	55.0	0	508
Boycott of Russia and Belarus	54.7	0	490
Subprime mortgage crisis	54.2	0	462
Issues in higher education in the United States	54.0	0	452
Microsoft	53.9	0	448
T-Mobile US	53.9	0	447
Huawei	53.6	0	432
Netflix	53.3	0	417
Liberty University	53.2	0	416
Wearable technology	53.2	0	412
Microsoft Azure	53.1	0	410
Palantir	52.9	0	402
IBM Cloud	52.9	0	400
Brown University	52.6	0	388
Nvidia	52.5	0	380
Android (operating system)	52.4	0	376
Apple Inc.	51.9	0	357
California Lutheran University	51.9	0	357
List of automobiles notable for negative reception	51.8	0	354
Volkswagen	51.7	0	348
Tesla Autopilot	51.7	0	348
Presidency of Joe Biden	51.7	0	348
Warren Buffett	51.6	0	345
2023 in science	51.6	0	345
Yale University	51.6	0	344
Meta Platforms	51.6	0	344
University of Notre Dame	51.3	0	333
New York City	51.3	0	333
Higher education bubble in the United States	51.3	0	332
Education in the United States	51.0	0	324
Amazon Web Services	51.0	0	324
YouTube	51.0	0	324
Founders Fund	51.0	0	324
Big data	51.0	0	324
2022 in science	51.0	0	321
Facebook	50.9	0	320
2020s	50.9	0	318
Duke University	50.9	0	318
List of retailers affected by the retail apocalypse	50.8	0	316
Utah State University	50.8	0	315
BYD Auto	50.8	0	314
Health insurance marketplace	50.6	0	308
Timeline of computing 2020–present	50.5	0	306
Oracle Corporation	50.5	0	303
Honda	50.2	0	294
Stony Brook University	50.2	0	294
List of mergers and acquisitions by Microsoft	50.2	0	294
Political positions of Mitt Romney	50.2	0	294
Timeline of the San Francisco Bay Area	50.2	0	294
2022 in the United States	50.1	0	292
Plug-in hybrid	50.0	0	288
Twitch (service)	50.0	0	288
Cornell University	49.9	0	285
History of YouTube	49.9	0	284
Harvard University	49.9	0	284
Subprime crisis impact timeline	49.8	0	282
Disney+	49.8	0	282
X (social network)	49.7	0	279
COVID-19 pandemic	49.7	0	279
List of datasets for machine-learning research	49.6	0	276
University of Georgia	49.4	0	270
United States	49.4	0	270
University of Washington	49.3	0	267
University of California, Berkeley	49.3	0	267
Intel	49.2	0	264
Toyota	49.2	0	264
List of mergers and acquisitions by Alphabet	49.2	0	264
UBS	49.2	0	264
Stanford University	49.1	0	261
University of Miami	49.1	0	261
List of University of Pennsylvania people	49.1	0	261
Manhattan	49.0	0	258
Starlink	49.0	0	258
2017 in American television	49.0	0	258
Hedge fund	48.9	0	255
Criticism of Google	48.9	0	255
Personal and business legal affairs of Donald Trump	48.9	0	255
University of South Florida	48.9	0	254
Ohio State University	48.8	0	252
Internet of things	48.8	0	252
Higher education in the United States	48.8	0	250
New York University	48.7	0	249
Domestic policy of the first Trump administration	48.7	0	249
Robert F. Kennedy Jr.	48.7	0	248
Cloud computing	48.7	0	248
Cloud computing issues	48.7	0	248
Ivy League	48.6	0	246
Emory University	48.6	0	246
BP	48.6	0	246
Spotify	48.6	0	246
Tesla Model X	48.6	0	246
International sanctions during the Russo-Ukrainian war	48.6	0	244
Windows 10	48.6	0	244
Volkswagen emissions scandal	48.5	0	243
List of Vanderbilt University people	48.4	0	240
Columbia University	48.3	0	237
Nissan	48.3	0	237
2019 in the United States	48.3	0	236
Washington University in St. Louis	48.2	0	234
Tebra	48.2	0	234
Madoff investment scandal	48.1	0	231
Samsung Electronics	48.1	0	231
List of Kamala Harris 2024 presidential campaign non-political endorsements	48.0	0	228
Streaming television	47.8	0	225
Generation Z in the United States	47.8	0	224
2025 in the United States	47.8	0	224
George Mason University	47.7	0	222
Algorithmic bias	47.7	0	222
DELMIA	47.6	0	220
Privacy concerns with social networking services	47.6	0	219
Glenn Youngkin	47.6	0	219
University of Florida	47.5	0	216
Gates Foundation	47.5	0	216
World Economic Forum	47.5	0	216
Pomona College	47.5	0	216
Effects of the 2008–2010 automotive industry crisis on the United States	47.5	0	216
Edward Snowden	47.4	0	215
List of military aid to Ukraine during the Russo-Ukrainian war	47.3	0	212
Nokia	47.2	0	210
United Airlines	47.2	0	210
2010s	47.2	0	210
Tor (network)	47.2	0	210
2015 in American television	47.2	0	210
Ireland as a tax haven	47.2	0	210
Peloton Interactive	47.2	0	210
Georgia Tech	47.2	0	208
Xbox One	47.2	0	208
Buy now, pay later	47.2	0	208
Amazon Prime	47.1	0	207
2024 CrowdStrike-related IT outages	47.1	0	207
JetBlue	47.1	0	206
Sony	47.0	0	204
Hillary Clinton	47.0	0	204
Electric car	47.0	0	204
University of Chicago	46.9	0	202
Generation Z	46.9	0	202
Bluetooth	46.8	0	200
Wake Forest University	46.8	0	200
List of video games notable for negative reception	46.8	0	200
Monzo	46.8	0	200
Hong Kong	46.7	0	198
University of Southern California	46.7	0	198
Charlotte, North Carolina	46.7	0	198
Boston University	46.7	0	198
Generative AI	46.7	0	198
Fox News	46.6	0	196
2024 in the United States	46.6	0	196
History of video games	46.6	0	195
Dubai International Airport	46.6	0	195
Ring (company)	46.6	0	195
African Americans	46.4	0	192
IKEA	46.4	0	192
Nintendo	46.4	0	192
Joe Biden	46.4	0	192
China–United States relations	46.4	0	192
Education in China	46.4	0	192
SolarCity	46.4	0	192
Payday loans in the United States	46.4	0	192
Educational technology	46.4	0	190
IBM	46.4	0	190
Adobe Inc.	46.3	0	189
BMW	46.3	0	189
Logan International Airport	46.3	0	189
Participants in the Madoff investment scandal	46.3	0	189
General Motors	46.3	0	188
Adobe Flash	46.3	0	188
The Coca-Cola Company	46.3	0	188
Timeline of protests against Donald Trump	46.3	0	188
Zoom (software)	46.3	0	188
California Institute of Technology	46.2	0	186
Gavin Newsom	46.2	0	186
Xiaomi	46.2	0	186
Specialty drugs in the United States	46.2	0	186
Corporate debt bubble	46.2	0	186
Princeton University	46.1	0	184
Dolce & Gabbana	46.0	0	183
List of 2010s Super Bowl commercials	46.0	0	183
Northwestern University	46.0	0	182
Citigroup	46.0	0	182
University of Pittsburgh	46.0	0	182
Bowling Green State University	46.0	0	182
Louisiana Tech University	45.9	0	180
Jeff Bezos	45.9	0	180
Seattle metropolitan area	45.9	0	180
List of British Jewish writers	45.9	0	180
Dropbox	45.9	0	180
Windows 8	45.9	0	180
Trump administration family separation policy	45.9	0	180
2020 in the United Kingdom	45.9	0	180
HarmonyOS	45.9	0	180
Subprime mortgage crisis solutions debate	45.8	0	178
Impact of the Eras Tour	45.8	0	178
Juilliard School	45.7	0	177
BlackBerry Limited	45.7	0	177
Credit card	45.7	0	177
Culture of the United States	45.7	0	177
Civic technology	45.7	0	177
University at Albany	45.7	0	176
Apple TV (device)	45.7	0	176
Solar power in the United States	45.7	0	176
Government policies and the subprime mortgage crisis	45.7	0	176
Monsanto	45.6	0	174
University of Phoenix	45.6	0	174
Plug-in electric vehicle	45.6	0	174
Criticism of Huawei	45.6	0	174
International sanctions during the Russian invasion of Ukraine	45.6	0	174
Public image of Taylor Swift	45.6	0	174
Timeline of the Russo-Ukrainian war (12 November 2022 – 7 June 2023)	45.6	0	174
List of acquisitions by Oracle	45.5	0	172
Raspberry Pi	45.5	0	172
Rudy Giuliani	45.4	0	171
Unisys	45.4	0	171
Tsinghua University	45.4	0	171
St. John's University (New York City)	45.4	0	171
BBC iPlayer	45.4	0	171
Tesla Energy	45.4	0	171
Donald Trump 2020 presidential campaign	45.4	0	171
Timeline of Russian interference in the 2016 United States elections	45.4	0	171
Deployment of COVID-19 vaccines	45.4	0	171
The Eras Tour	45.4	0	171
Dartmouth College	45.4	0	170
Vermont	45.4	0	170
Ultimate Fighting Championship	45.4	0	170
Washington Mutual	45.4	0	170
Comcast	45.4	0	170
Minnesota	45.3	0	168
Firefox	45.3	0	168
George Washington University	45.3	0	168
Marquette University	45.3	0	168
LVMH	45.3	0	168
Florida Atlantic University	45.3	0	168
Corporation tax in the Republic of Ireland	45.3	0	168
Suning.com	45.3	0	168
Duolingo	45.3	0	168
Political positions of Cory Booker	45.3	0	168
China–Pakistan Economic Corridor	45.3	0	168
Google Cloud Platform	45.3	0	168
Scott Gottlieb	45.3	0	168
Alexandria Ocasio-Cortez	45.3	0	168
2017 Equifax data breach	45.3	0	168
Austin, Texas	45.2	0	166
Rice University	45.2	0	166
HSBC	45.2	0	166
Burger King	45.1	0	165
Berkshire Hathaway	45.1	0	165
Bain Capital	45.1	0	165
Temple University	45.1	0	164
Toyota Tundra	45.1	0	164
History of plug-in hybrids	45.1	0	164
Home Depot	45.1	0	164
Instagram	45.1	0	164
Google DeepMind	45.1	0	164
Deliveroo	45.1	0	164
Responses to the COVID-19 pandemic in June 2020	45.1	0	164
Criticism of credit scoring systems in the United States	45.1	0	164
Telehealth	45.0	0	163
Economy of Iran	45.0	0	162
Stevens Institute of Technology	45.0	0	162
Mercedes-Benz G-Class	45.0	0	162
Lenovo	45.0	0	162
GNC (company)	45.0	0	162
WikiLeaks	45.0	0	162
SeatGeek	45.0	0	162
Causes of the Great Recession	45.0	0	162
Coinbase	45.0	0	162
Databricks	45.0	0	162
Social impact of the COVID-19 pandemic in the United States	45.0	0	162
Millennials in the United States	45.0	0	162
Streaming media	44.8	0	160
Millennials	44.8	0	160
Charging station	44.8	0	160
Tencent	44.8	0	160
Cryptocurrency	44.8	0	160
Glossary of artificial intelligence	44.8	0	160
Well-being contributing factors	44.8	0	160
Views of Elon Musk	44.8	0	160
Humvee	44.8	0	159
Cloudflare	44.8	0	159
Timeline of investigations into Donald Trump and Russia (January–June 2018)	44.8	0	159
ChatGPT	44.8	0	159
Ryanair	44.7	0	158
Tesla Model S	44.7	0	158
Morgan Stanley	44.6	0	156
United States Air Force Academy	44.6	0	156
Malaysia Airlines	44.6	0	156
University of North Texas	44.6	0	156
Culture of the United Kingdom	44.6	0	156
Carly Fiorina	44.6	0	156
Molloy University	44.6	0	156
Criticism of Facebook	44.6	0	156
MoviePass	44.6	0	156
2020 United States presidential election	44.6	0	156
XPeng	44.6	0	156
Truth Social	44.6	0	156
Twitter under Elon Musk	44.6	0	156
Prescription drug prices in the United States	44.5	0	154
Fordham University	44.5	0	154
Georgia State University	44.5	0	154
Timeline of African-American firsts	44.5	0	154
Student loans in the United States	44.5	0	154
Paris Hilton	44.5	0	154
Automotive industry in the United States	44.5	0	154
History of Tesla, Inc.	44.5	0	154
Opioid epidemic in the United States	44.5	0	154
Johnson & Johnson	44.5	0	153
Mills College	44.5	0	153
Sarah Palin	44.5	0	153
Elevance Health	44.5	0	153
Decline of Detroit	44.5	0	153
Chromecast	44.5	0	153
Telegram (software)	44.5	0	153
History of Target Corporation	44.5	0	153
2026 in the United States	44.5	0	153
Hotel	44.4	0	152
University of California, Irvine	44.4	0	152
Renault	44.4	0	152
University of Wisconsin–Madison	44.4	0	152
Apple Watch	44.4	0	152
Business career of Donald Trump	44.4	0	152
Russian interference in the 2016 United States elections	44.4	0	152
Infrastructure Investment and Jobs Act	44.4	0	152
Islamic banking and finance	44.3	0	151
AMD	44.3	0	150
Texas A&M University	44.3	0	150
Internet censorship in China	44.3	0	150
Mitsubishi Motors	44.3	0	150
Blockbuster (retailer)	44.3	0	150
Boeing 787 Dreamliner	44.3	0	150
Kroger	44.3	0	150
University of Illinois Urbana-Champaign	44.3	0	150
Florida International University	44.3	0	150
California State University, Los Angeles	44.3	0	150
Elon Musk	44.3	0	150
Xi Jinping	44.3	0	150
Democratic Party (United States)	44.3	0	150
Reliability of Wikipedia	44.3	0	150
Qatar Investment Authority	44.3	0	150
Penn State College of Engineering	44.3	0	150
COVID-19 pandemic in Washington (state)	44.3	0	150
COVID-19 pandemic in popular culture	44.3	0	150
New York business fraud lawsuit against the Trump Organization	44.3	0	150
Chrysler	44.2	0	148
Drexel University	44.2	0	148
Chief financial officer	44.2	0	148
Binghamton University	44.2	0	148
San Jose State University	44.2	0	148
Internet privacy	44.2	0	148
Hulu	44.2	0	148
Climate change in the United States	44.2	0	148
Ford Mustang (sixth generation)	44.2	0	148
Tesla Model Y	44.2	0	148
List of Amazon products and services	44.2	0	148
Grok (chatbot)	44.2	0	148
Fuel cell	44.1	0	147
Jay-Z	44.1	0	147
Northern Virginia	44.1	0	147
Under Armour	44.1	0	147
Economy of New Mexico	44.1	0	147
Pete Buttigieg	44.1	0	147
2U (company)	44.1	0	147
History of self-driving cars	44.1	0	147
For-profit higher education in the United States	44.1	0	147
Hyundai Motor Company	44.0	0	146
RadioShack	44.0	0	146
Kanye West	44.0	0	146
Bank of America Home Loans	44.0	0	146
2026 in American television	44.0	0	146
Vladimir Putin	43.9	0	144
Obesity	43.9	0	144
North Carolina State University	43.9	0	144
Newark Liberty International Airport	43.9	0	144
University of Massachusetts Lowell	43.9	0	144
LG Electronics	43.9	0	144
3D printing	43.9	0	144
One World Trade Center	43.9	0	144
Google Chrome	43.9	0	144
Splunk	43.9	0	144
Allianz	43.9	0	144
Phorm	43.9	0	144
Microsoft Copilot	43.9	0	144
Google Gemini	43.9	0	144
University of California	43.8	0	142
California State University, Northridge	43.8	0	142
Tampa, Florida	43.8	0	142
Crowdsourcing	43.8	0	142
FuboTV	43.8	0	142
Millennial economics	43.8	0	142
List of 2020s Super Bowl commercials	43.8	0	142
Milan	43.7	0	141
Wi-Fi	43.7	0	141
Major League Soccer	43.7	0	141
Gucci	43.7	0	141
Paramus, New Jersey	43.7	0	140
Product placement	43.7	0	140
Deutsche Bank	43.7	0	140
Marist University	43.7	0	140
Capital One	43.7	0	140
UnitedHealth Group	43.7	0	140
Tablet computer	43.7	0	140
Climate change policy of the United States	43.7	0	140
Qwant	43.7	0	140
Princeton, New Jersey	43.6	0	138
Jersey City, New Jersey	43.6	0	138
Chengdu	43.6	0	138
Honeywell	43.6	0	138
Self-driving car	43.6	0	138
University of Oregon	43.6	0	138
University of Maryland, Baltimore County	43.6	0	138
Mastercard	43.6	0	138
Facial recognition system	43.6	0	138
Chinese intelligence activity abroad	43.6	0	138
ByteDance	43.6	0	138
History of HBO	43.6	0	138
Artificial intelligence	43.4	0	136
Jacksonville, Florida	43.4	0	136
Text messaging	43.4	0	136
List of Brigham Young University alumni	43.4	0	136
Selena Gomez	43.4	0	136
Energy policy of India	43.4	0	136
Verizon	43.4	0	136
Kim Kardashian	43.4	0	136
HMD Global	43.4	0	136
Proposed acquisition of Warner Bros. Discovery by Paramount Skydance	43.4	0	136
Binghamton, New York	43.4	0	135
LaGuardia Airport	43.4	0	135
Crédit Agricole	43.4	0	135
Cultured meat	43.4	0	135
Abercrombie & Fitch	43.4	0	135
Google Drive	43.4	0	135
Amazon Echo	43.4	0	135
Amazon Alexa	43.4	0	135
Gab (social network)	43.4	0	135
Steele dossier	43.4	0	135
2020s in fashion	43.4	0	135
Economy of Mexico	43.3	0	134
SMBC Group	43.3	0	134
University of Maryland, College Park	43.3	0	134
Fantasy sport	43.2	0	132
Norway	43.2	0	132
Singapore	43.2	0	132

Content Opportunities

Articles with zero brand presence

Articles rich in Small Business Owner's topics where none of its tracked brands are mentioned at all: the conversation is happening, and no one owns it. Each is a candidate for legitimate citations, external references, or coverage that earns a mention.

This list is often short: only the segment's most heavily matched articles are tracked, and most of those already mention at least one brand. Persona pages usually surface more.

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