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Industry Report

Homeowners Insurance

Bing Search Advertisers
Dominant · SE Outbound Links ρ=0.528

AI recommendation signal analysis across 508 domains and 11 buyer personas in Homeowners Insurance, led by statefarm.com as the most LLM-recommended domain.

Download this report (.xlsx)
508Domains Tracked
11Buyer Personas
42.5MReddit Posts
82KWikipedia Articles
15.7MOpen Web Matches
organic_search_ads.report
AdvertiserScore
allstate.com
726.7
insurance.lendingtree.com
430.5
libertymutual.com
372.2
findhomeinsurance.com
222.1
themilitarywallet.com
138.8
Advertisers rankedn = 25
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About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Watch the paid players

Advertisers spending on these queries are betting real money on this demand. Map your paid competitors, see which of them buy the premium top-of-page placements, and spot query territory where nobody is advertising yet.

How It's Calculated

Where the numbers come from

Every ad captured on Bing results for this industry's queries, split by placement (top of page vs bottom of page) and aggregated by advertiser domain with a rank-weighted score. Google results in this dataset carry no ads field, so this report is Bing only.

Overview

What's on this page

Top and bottom placement advertiser charts plus the full advertiser tables.

Bing Search Advertisers

Bing Ads

Top and bottom advertisers on Bing for Homeowners Insurance queries across all personas, ranked by a rank-weighted score. The Google results in this dataset carry no advertising data, so this report covers Bing only.

Full Results

All advertisers

Every Bing advertiser for these queries, split by ad placement: top-of-page ads on the left, bottom-of-page ads on the right. Score is the same rank-weighted sum as the charts above; appearances is a plain tally.

Top Ads
DomainScoreAppearances
allstate.com726.721,009
insurance.lendingtree.com430.51747
libertymutual.com372.24761
findhomeinsurance.com222.08481
themilitarywallet.com138.76395
quickguarding.com131.79392
compare.com97.33273
thezebra.com90.19277
bestmoney.com82.41186
mwg.aaa.com82.30133
geico.com81.04269
amica.com77.5785
compareauto.com75.80112
homeownersusa.com73.85193
home.getratequotes.com67.04264
biberk.com66.0995
insuranceway.com64.43104
hiscox.com61.3562
bing.com55.55175
coastalinsurancesolution.com48.3169
nextinsurance.com47.74100
aarp-lifeinsurance.com41.5144
chubb.com40.5058
westernmutual.com38.4743
saveautoinsurance.com36.86136
aarp.thehartford.com36.13183
ultimateinsurance.com35.4682
kin.com35.33107
credible.com35.0035
smarterauto.com32.89103
yelp.com29.0029
nerdwallet.com27.1353
affordable-home-insurance.org24.28112
myinsurancequote.com23.3550
quoteinsurancefast.com21.0734
donatecartoveterans.org20.0020
insurify.com19.5386
pureinsurance.com18.3160
home-insurance.solvable.com16.9748
northeast.aaa.com16.7741
autoinsuranceseekers.com16.4647
farmers.com15.9361
top10homewarrantyexperts.com15.0015
page.merlinlawgroup.com14.8898
clearchoice.com14.0014
myhscwarranty.com13.6671
learn2.ultimatemedical.edu13.0013
progressive.com12.6988
forbes.com12.3650
compare-cheap-insurance-quotes.com10.7856
homeinsurancespecials.com10.6130
experian.com10.2529
pages.alliedpa.com9.1926
neptuneflood.com9.1926
webuyuglyhouses.com9.009
statewidefloodinsurance.com8.8546
homeinsurance.quote.com8.5832
plymouthrock.com8.0842
mutualofomaha.com8.0721
identityprotectionreview.com8.008
supersure.com8.008
earnest.com7.8941
quickbooks.intuit.com7.0056
salinasagency.eiagents.com6.006
njm.com6.006
home.myinsurancequote.com5.6331
homeinstead.com5.1341
amfam.com5.1237
buy.lennar.com5.005
thehomeinsuranceguide.com4.8937
choicehomewarranty.com4.0032
opendoor.com4.004
hometitlelock.com3.8911
trdtreatment.com3.8520
insurance-rates.com3.6329
quotewizard.com3.6023
taylormorrison.com3.354
ownerly.com3.189
quotes.insure.com3.0024
vrbo.com3.003
lemonade.com3.003
affordablehealthinsurancetoday.com3.003
consumersadvocate.org2.838
landing.mercuryinsurance.com2.6321
globelifeinsurance.com2.324
cheaper-quotes.com2.1211
zoho.com2.002
10bestmortgage.com2.002
10bestpayrollsoftware.com2.002
best10homewarranties.com1.8815
official-insurance.com1.837
countryfinancial.com1.775
angi.com1.739
pennymac.com1.646
lifelock.norton.com1.548
homes.com1.446
homelight.com1.414
directauto.com1.352
launchpad.rocketmortgage.com1.216
l.ottoinsurance.com1.199
bestegg.com1.192
ethoslife.com1.192
mortgagelenderscomparison.com1.192
fastexpert.com1.139
wsj.com1.132
healthcare.com1.125
brite.co1.063
hometogo.com1.063
savewithsandstone.com1.063
driveroadside.com1.001
quote.unitedmedicareadvisors.com1.001
financebuzz.com1.001
elitelitigators.com1.001
bycarls.com1.001
getendurancewarranty.com1.001
withfaye.com1.001
obamacare-application.org1.001
avmalifeplans.com1.001
wellcarenow.com1.001
aflac.com1.001
business.kaiserpermanente.org1.001
prudential.com1.001
fsastore.com1.001
sofi.com1.001
thenokbox.com1.001
10beststudentloans.com1.001
lendingtree.com1.001
financeofamerica.com1.001
notredamefcu.com1.001
thegeneral.com1.001
sprypt.com1.001
utah-appraisals.com0.774
simplybusiness.com0.743
eforms.com0.712
ez.insure0.712
arizonahomeinsurance.com0.583
insurance.military.com0.583
usbank.com0.583
lecollectionist.com0.583
auto.military.com0.583
pickhealthinsurance.com0.574
life.selectquote.com0.552
home.myquote.com0.504
housevalues.com0.504
exclaimer.com0.382
mercuryjets.com0.382
veteransunited.com0.382
mortgagereviewguide.com0.382
harvest.insure0.383
trivago.com0.383
homeserve.com0.383
roadside.goodsam.com0.351
empiretoday.com0.351
raymourflanigan.com0.351
carshieldplans.com0.351
allianztravelinsurance.com0.351
colonialpenn.com0.351
corebridgedirect.com0.351
ml.com0.351
completedisabilitylawyers.com0.351
healthcareofamerica.org0.351
regence.com0.351
nationwidegrouphealth.com0.351
warbyparker.com0.351
itrustcapital.com0.351
privatebank.bankofamerica.com0.351
fund.com0.351
firstresidential.com0.351
wellsfargo.com0.351
corevestfinance.com0.351
1stsource.com0.351
auto.free-insurance-quotes.us0.351
quotes.expertmarket.com0.351
joinroot.com0.322
home.everquote.com0.252
reviewed.app0.252
khov.com0.191
capcenter.com0.191
go.jacuzzi.com0.191
10bestcarwarranties.com0.191
autoinsurance.insure.com0.191
threeinsurance.com0.191
10besttravelinsurance.com0.191
aetna.com0.191
consumervoice.org0.191
chministries.org0.191
amazon.com0.191
schwab.com0.191
fisherinvestments.com0.191
mortgage-insiders.com0.191
accidentattorneys.com0.191
events.reutersevents.com0.191
rinvoqhcp.com0.131
andersenwindows.com0.131
roofingreplacementcost.com0.131
compare.gethealthcoverage.org0.131
evaluation.forthepeople.com0.131
info.solidarityhealthshare.org0.131
cigna.com0.131
affordableplancoverage.com0.131
vitalitymedical.com0.131
fidelity.com0.131
corient.com0.131
bankofamerica.com0.131
3riversfcu.org0.131
205 advertisersAll results shown
Bottom Ads
DomainScoreAppearances
allstate.com659.48860
insurance.lendingtree.com415.42604
libertymutual.com340.66711
findhomeinsurance.com211.89393
quickguarding.com121.07287
insuranceway.com103.70136
themilitarywallet.com102.20225
nextinsurance.com94.62141
saveautoinsurance.com92.27175
mwg.aaa.com86.80133
amica.com76.6085
compare.com74.96200
thezebra.com73.98121
geico.com70.38234
biberk.com69.6395
coastalinsurancesolution.com69.0069
bestmoney.com65.2568
hiscox.com61.0061
kin.com59.5994
aarp.thehartford.com55.44133
homeownersusa.com54.1675
chubb.com49.0762
home.getratequotes.com46.34120
autoinsuranceseekers.com42.0644
affordable-home-insurance.org40.4180
compareauto.com39.60112
westernmutual.com36.5443
ultimateinsurance.com35.4682
credible.com35.0035
yelp.com29.0029
myinsurancequote.com28.6750
pureinsurance.com27.3148
progressive.com27.27130
top10homewarrantyexperts.com27.0249
smarterauto.com24.0436
nerdwallet.com23.1338
quoteinsurancefast.com21.0734
donatecartoveterans.org20.0020
amfam.com17.4331
home-insurance.solvable.com16.9748
myhscwarranty.com15.4471
aarp-lifeinsurance.com15.2043
clearchoice.com14.0014
learn2.ultimatemedical.edu13.0013
home.everquote.com13.0013
insurancelosslawyer.com12.7716
us.etrade.com12.0012
homeinsurancespecials.com11.5560
identityprotectionreview.com11.5418
northeast.aaa.com11.0011
quickbooks.intuit.com10.7856
experian.com10.2529
topidentityprotection.com10.0010
pages.alliedpa.com9.1926
neptuneflood.com9.1926
farmers.com9.0241
webuyuglyhouses.com9.009
page.merlinlawgroup.com8.8425
forbes.com8.7036
earnest.com8.0842
mutualofomaha.com8.0721
homeadvisor.com8.008
supersure.com8.008
insurify.com7.8820
blueskycoverage.com6.7435
salinasagency.eiagents.com6.006
insurance-rates.com5.5829
commercialunderwriter.org4.9514
thehomeinsuranceguide.com4.8125
homeinsurance.quote.com4.7312
quotes.insure.com4.6224
rent.app4.6013
homeowners-insurance-today.com4.6013
a-premium.com4.2412
taylormorrison.com4.004
buy.lennar.com4.004
opendoor.com4.004
trdtreatment.com3.8520
compare-cheap-insurance-quotes.com3.5410
ownerly.com3.189
directauto.com3.189
brite.co3.003
vrbo.com3.003
lemonade.com3.003
affordablehealthinsurancetoday.com3.003
official-insurance.com3.003
consumersadvocate.org2.838
thumbtack.com2.838
quote.netquote.com2.6914
zeffy.com2.5013
quote.ahs.com2.477
crunchyroll.com2.3112
globelifeinsurance.com2.193
quotewizard.com2.1211
auto.military.com2.1211
cheaper-quotes.com2.1211
eforms.com2.002
ez.insure2.002
reviewed.app2.002
10bestmortgage.com2.002
10bestpayrollsoftware.com2.002
countryfinancial.com1.775
launchpad.rocketmortgage.com1.775
joinroot.com1.739
lifelock.norton.com1.548
homelight.com1.414
ethoslife.com1.192
mortgagelenderscomparison.com1.192
landing.mercuryinsurance.com1.063
artinsurancenow.com1.063
pennymac.com1.063
hometogo.com1.063
savewithsandstone.com1.063
driveroadside.com1.001
financebuzz.com1.001
bestegg.com1.001
elitelitigators.com1.001
bycarls.com1.001
getendurancewarranty.com1.001
withfaye.com1.001
obamacare-application.org1.001
wsj.com1.001
avmalifeplans.com1.001
wellcarenow.com1.001
aflac.com1.001
business.kaiserpermanente.org1.001
prudential.com1.001
federalretirementexperts.com1.001
compare.gethealthcoverage.org1.001
fsastore.com1.001
sofi.com1.001
thenokbox.com1.001
guidehouse.com1.001
10beststudentloans.com1.001
financeofamerica.com1.001
notredamefcu.com1.001
apple.com1.001
thegeneral.com1.001
sprypt.com1.001
home.myinsurancequote.com0.774
zoho.com0.712
mercuryjets.com0.712
lendio.com0.712
healthcare.com0.712
assembly.com0.712
arizonahomeinsurance.com0.583
insurance.military.com0.583
usbank.com0.583
trivago.com0.583
exclaimer.com0.382
pickhealthinsurance.com0.382
getjobber.com0.382
erie.homeinsurancespecials.com0.351
roadside.goodsam.com0.351
quote.unitedmedicareadvisors.com0.351
khov.com0.351
empiretoday.com0.351
raymourflanigan.com0.351
carshieldplans.com0.351
l.ottoinsurance.com0.351
simplybusiness.com0.351
allianztravelinsurance.com0.351
corebridgedirect.com0.351
life.selectquote.com0.351
ml.com0.351
completedisabilitylawyers.com0.351
regence.com0.351
nationwidegrouphealth.com0.351
healthforcalifornia.com0.351
go.paycor.com0.351
livelyme.com0.351
warbyparker.com0.351
itrustcapital.com0.351
privatebank.bankofamerica.com0.351
allaboutfinance.org0.351
fund.com0.351
mortgagereviewguide.com0.351
firstresidential.com0.351
abestudentloans.com0.351
mortgage-insiders.com0.351
perbellecosmetics.com0.351
auto.free-insurance-quotes.us0.351
quotes.expertmarket.com0.351
windows.renewalbyandersenpros.com0.191
autoinsurance.insure.com0.191
colonialpenn.com0.191
lifeinsurancepro.org0.191
consumervoice.org0.191
healthcareofamerica.org0.191
chministries.org0.191
sevencorners.com0.191
plannedgiving.edf.org0.191
veteransunited.com0.191
1stsource.com0.191
ohreel.com0.191
manuals.plus0.191
196 advertisersAll results shown