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Industry Report

Homebuilders New Homes

Bing Search Advertisers
Dominant · Search Engine Appearances ρ=0.538

AI recommendation signal analysis across 1,503 domains and 11 buyer personas in Homebuilders New Homes, led by lennar.com as the most LLM-recommended domain.

Download this report (.xlsx)
1,503Domains Tracked
11Buyer Personas
organic_search_ads.report
AdvertiserScore
buy.lennar.com
264.1
homes.com
175.0
taylormorrison.com
114.6
highlandhomes.com
106.0
khov.com
94.6
Advertisers rankedn = 25
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About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Watch the paid players

Advertisers spending on these queries are betting real money on this demand. Map your paid competitors, see which of them buy the premium top-of-page placements, and spot query territory where nobody is advertising yet.

How It's Calculated

Where the numbers come from

Every ad captured on Bing results for this industry's queries, split by placement (top of page vs bottom of page) and aggregated by advertiser domain with a rank-weighted score. Google results in this dataset carry no ads field, so this report is Bing only.

Overview

What's on this page

Top and bottom placement advertiser charts plus the full advertiser tables.

Bing Search Advertisers

Bing Ads

Top and bottom advertisers on Bing for Homebuilders New Homes queries across all personas, ranked by a rank-weighted score. The Google results in this dataset carry no advertising data, so this report covers Bing only.

Full Results

All advertisers

Every Bing advertiser for these queries, split by ad placement: top-of-page ads on the left, bottom-of-page ads on the right. Score is the same rank-weighted sum as the charts above; appearances is a plain tally.

Top Ads
DomainScoreAppearances
buy.lennar.com264.10401
homes.com175.00378
taylormorrison.com114.60229
highlandhomes.com105.99232
khov.com94.65183
schellbrothers.com80.94250
veteransunited.com58.12102
beazer.com48.3879
houseplans.net48.0465
webuyuglyhouses.com45.6952
landing.schumacherhomes.com43.0043
cogirusa.com43.0043
americanexpress.com37.0037
safeshipmovingservices.com34.3646
best10homewarranties.com33.0033
closetsbydesign.com30.6736
anchorconstructiondesignmi.com28.0028
dlpcapital.com27.8333
go.matterport.com27.4432
davidweekleyhomes.com27.2593
marketprohomebuyers.com27.0027
storylivingbydisney.com25.9868
forbes.com25.4855
frantzconstruction.build25.0025
getjobber.com25.0025
fischerhomes.com24.0024
pella.com23.0023
andersonhomesofwi.com22.0022
webuyhomes365.com21.9050
sketchup.com19.6139
ritzbuilders.com19.0019
keystonecustomhome.com18.0018
pennymac.com16.4363
55places.com16.1521
sreagleservicesco.com14.0014
firstresidential.com14.0014
aims.edu14.0014
shop.ford.com13.0837
effectiveagents.com12.2846
lendingtree.com12.0012
top10homewarrantyexperts.com11.6733
vrbo.com11.5029
opendoor.com10.8252
10bestmovingcompanies.com10.5533
myhscwarranty.com10.4224
launchpad.rocketmortgage.com10.3053
twopagescurtains.com10.2529
get.eriehome.com10.0121
lp.thompsoncreek.com10.0010
subscribe.finehomebuilding.com10.0010
networx.com10.0010
windows.renewalbyandersenpros.com9.9028
angi.com9.8927
info.bonaventure.com9.1430
smartdraw.com8.9639
localremodelingquotes.com8.8425
odoo.com8.8425
modernize.com8.3530
apartments.com8.2843
bing.com7.9870
360painting.com7.7822
empiretoday.com7.719
thelandings.com7.5139
1031gateway.com7.007
gusto.com7.007
investor-marketplace.lennar.com6.5637
choicehomewarranty.com6.3533
sofi.com6.2624
go.lmcu.org6.006
americanvanlines.com6.0013
consumervoice.org5.8437
olthofhomes.com5.8311
go.claytonhomes.com5.8140
movesafe.us5.779
offers.bankrate.com5.7336
sunriseseniorliving.com5.6616
nationalfloorsdirect.com5.5829
answersdeck.com5.3843
getmovers.com5.3316
sdreliabledelivery.com5.3015
localcarpenterquotes.com5.1928
nationcapital.com5.1325
andersenwindows.com5.0019
regus.com4.9514
offers.renewalbyandersen.com4.9514
procore.com4.8125
homeadvisor.com4.417
wellsfargo.com4.2412
usdaloans.com4.2322
clubchampion.com4.2322
offergiants.com4.1414
groundworks.com4.0421
renuenergysolutions.com4.004
hello.samara.com3.8911
homesbyjanthony.com3.8911
softplan.com3.7530
homewindowprices.org3.5028
usbank.com3.3318
hometogo.com3.189
bark.com3.0816
wallstreetprep.wharton.upenn.edu3.003
my.consumeraffairs.com3.003
fastexpert.com2.8611
mortgageresearch.com2.8117
shive-hattery.com2.6914
localbuilderquotes.com2.6612
icihomes.com2.477
devolutions.net2.477
ipx1031.com2.385
rivertowncu.org2.126
jameshardie.com2.0016
sell.fasthomeoffer.com2.002
findhomeinsurance.com2.002
energybillcruncher.com1.775
ramseysolutions.com1.775
solar-estimate.org1.7514
myagentfinder.com1.739
lecollectionist.com1.739
zippyshell.com1.739
community.teravalis.com1.548
homeguide.com1.5012
tripointehomes.com1.455
quote.newcitymovers.com1.414
roomsketcher.com1.3811
inspirationsofnorthbrook.com1.357
infotech.com1.357
trueconnectioncommunities.com1.139
trivago.com1.139
themilitarywallet.com1.096
buildersupplyoutlet.com1.063
thumbtack.com1.063
luna.com1.063
geico.com1.001
sunrun.com1.001
smartcollegechoice.com1.001
figteam.com1.001
alpha-sense.com1.001
supermoney.com0.965
hudforeclosed.com0.833
californiaclosets.com0.835
yelp.com0.774
ambientbp.com0.774
realtor.com0.765
appfolio.com0.712
conservatoryatnorthaustin.com0.712
wesbanco.com0.712
better.com0.712
libertymutual.com0.712
freerateupdate.com0.635
lizbuys.lizbuyshouses.net0.603
legacypostandbeam.com0.583
saratogahomestexas.com0.583
loopnet.com0.583
wood-flooring.homeblue.com0.583
rerenderai.com0.504
localhandymanquotes.com0.504
dcu.org0.504
getyourquote.allmysons.com0.382
allstate.com0.382
capitalone.com0.382
hudhomesusa.org0.383
aplaceformom.com0.351
t-mobile.com0.351
homelight.com0.351
divisiond.com0.351
semrush.com0.351
succeed.realtor.com0.351
pollfish.com0.351
ownerly.com0.351
veteran.com0.351
privatelenders.com0.252
orchard.com0.252
solarprotect.org0.191
utah-appraisals.com0.191
realnewspr.com0.191
zoominfo.com0.191
moodys.com0.191
ecommission.com0.191
homeownersusa.com0.131
housevalues.com0.131
onlinedegreedirectory.com0.131
freelancer.com0.131
navyfederal.org0.131
183 advertisersAll results shown
Bottom Ads
DomainScoreAppearances
buy.lennar.com260.95417
highlandhomes.com227.64353
homes.com172.36369
taylormorrison.com132.67239
schellbrothers.com131.25318
khov.com122.41183
go.claytonhomes.com90.89103
landing.schumacherhomes.com86.6095
fischerhomes.com56.48109
houseplans.net53.6870
storylivingbydisney.com53.55102
veteransunited.com52.7376
webuyuglyhouses.com45.0647
cogirusa.com43.0043
davidweekleyhomes.com42.6975
ecommission.com38.0038
americanexpress.com37.0037
iveyhomes.com35.93144
top10homewarrantyexperts.com33.0033
twopagescurtains.com29.0029
online.degrees-liberty.com29.0029
safeshipmovingservices.com28.5546
anchorconstructiondesignmi.com28.0028
dlpcapital.com27.8333
go.matterport.com27.0629
marketprohomebuyers.com27.0027
launchpad.rocketmortgage.com25.5749
frantzconstruction.build25.0025
getjobber.com25.0025
forbes.com23.8757
andersenwindows.com23.6032
pella.com23.0023
andersonhomesofwi.com22.0022
treelinebuilding.com22.0022
webuyhomes365.com20.8643
beazer.com19.2649
ritzbuilders.com19.0019
keystonecustomhome.com18.0018
angi.com17.9664
effectiveagents.com15.8278
10bestmovingcompanies.com15.2423
opendoor.com15.0052
homeadvisor.com14.5627
sreagleservicesco.com14.0014
firstresidential.com14.0014
aims.edu14.0014
sketchup.com13.7939
livewaynehomes.com13.0837
shop.ford.com13.0837
vrbo.com12.8529
thumbtack.com12.3518
house.homeslyst.com11.7715
best10homewarranties.com11.6733
pennymac.com11.5529
info.bonaventure.com11.5228
sunriseseniorliving.com11.4716
aplaceformom.com11.0011
hello.samara.com11.0011
gamefools.net10.9631
reviewed.app10.6251
myhscwarranty.com10.4224
modernize.com10.3532
icihomes.com10.2529
nationalfloorsdirect.com10.2529
armstrongsteel.com10.2529
get.eriehome.com10.0121
house.localmono.com10.0010
lp.thompsoncreek.com10.0010
subscribe.finehomebuilding.com10.0010
networx.com10.0010
windows.renewalbyandersenpros.com9.9028
localcarpenterquotes.com9.9028
howtochangeguide.com9.8251
sofi.com9.5115
tonygieselconstruction.com9.1926
smartdraw.com9.009
zippyshell.com9.009
odoo.com8.8425
turtlecreekhomes.org7.7822
360painting.com7.7822
empiretoday.com7.719
thelandings.com7.5139
armstrong-homes.com7.4221
singlefamily.fanniemae.com7.1237
amazon.com7.007
gusto.com7.007
localbuilderquotes.com6.7435
10bestmovingexperts.com6.3618
choicehomewarranty.com6.3533
55places.com6.259
go.lmcu.org6.006
geico.com5.9515
olthofhomes.com5.8311
homes-search.appcompare.net5.7730
investor-marketplace.lennar.com5.717
1031gateway.com5.717
fisherinvestments.com5.6014
sdreliabledelivery.com5.3015
americanvanlines.com5.2323
nationcapital.com5.1325
movesafe.us5.005
regus.com4.9514
offers.renewalbyandersen.com4.9514
orchard.com4.9514
schumacherhomes.com4.6916
clubchampion.com4.2322
southlandloghomes.com4.2322
groundworks.com4.0421
realtynow.com4.004
renuenergysolutions.com4.004
tools.silversneakers.com3.8911
homesbyjanthony.com3.8911
perk.com3.4618
hudhomesusa.org3.3710
ramseysolutions.com3.189
hometogo.com3.189
offergiants.com3.189
cleanchoiceenergy.com3.0816
luxuryhomesofhiltonhead.com3.0816
wallstreetprep.wharton.upenn.edu3.003
my.consumeraffairs.com3.003
offers.bankrate.com3.003
shive-hattery.com2.6914
yelp.com2.477
devolutions.net2.477
energybillcruncher.com2.415
homeguide.com2.3112
centurycommunities.com2.3112
realtor.com2.286
rentbeforeowning.com2.2510
billbassinc.com2.126
rivertowncu.org2.126
cascadefactoryhomes.com2.126
orangetheory.com2.1211
penfed.org2.1211
appfolio.com2.002
ipx1031.com2.002
conservatoryatnorthaustin.com2.002
findhomeinsurance.com2.002
houzz.com1.9210
getmovers.com1.775
agentpronto.com1.775
myagentfinder.com1.739
trivago.com1.739
housevalues.com1.739
community.teravalis.com1.548
tripointehomes.com1.455
rerenderai.com1.414
quote.newcitymovers.com1.414
legacypostandbeam.com1.357
claytonhomes.com1.357
fountainwoodatlakehoustonseniorliving.com1.156
buildersupplyoutlet.com1.063
mortgageresearch.com1.063
luna.com1.063
assistedlivingcenter.com1.001
servicelink.com1.001
t-mobile.com1.001
nexaninc.com1.001
smartcollegechoice.com1.001
figteam.com1.001
alpha-sense.com1.001
guesty.com1.001
veteran.com1.001
thehomesdirect.com0.965
supermoney.com0.965
seniors.newscenter24.com0.965
getyourquote.allmysons.com0.965
ambientbp.com0.774
homewindowprices.org0.774
offgridstores.com0.774
askforfunding.com0.712
affinityforliving.com0.712
assistedlivingsocial.com0.712
miromarlakes.com0.712
wesbanco.com0.712
sell.fasthomeoffer.com0.712
better.com0.712
libertymutual.com0.712
roomsketcher.com0.583
lowes.com0.583
appcrazy.com0.382
dmaarborpark.com0.382
senior.uslowcosthousing.com0.382
vivint.com0.382
usbank.com0.382
hudforeclosed.com0.382
loopnet.com0.351
answersdeck.com0.351
builderbrigade.com0.351
lizbuys.lizbuyshouses.net0.351
lendio.com0.351
sunrun.com0.351
core-buildingsolutions.com0.351
homelight.com0.351
divisiond.com0.351
semrush.com0.351
succeed.realtor.com0.351
pollfish.com0.351
ownerly.com0.351
try.evolve.com0.351
fastexpert.com0.351
apartments.com0.351
solarprotect.org0.191
vinyl-lite.com0.191
realnewspr.com0.191
zoominfo.com0.191
freelancer.com0.191
airbnb.com0.191
209 advertisersAll results shown