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Health Insurance

Budget Bronze Shopper

Open Web Presence
Dominant · Search Engine Appearances ρ=0.833

AI recommendation signal analysis across 152 domains for the Budget Bronze Shopper persona in Health Insurance.

Open web data in this report comes from Common Crawl HTML crawls.
152Domains Tracked
13.8MReddit Posts
20KWikipedia Articles
4.1MOpen Web Matches
Budget Bronze Shopper_persona.report
DomainScore
npr.org
97.1
forbes.com
95.8
kff.org
94.8
hhs.gov
94.2
cms.gov
93.0
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About This Report

How to use this page

Persona view: this page is scoped to this persona's queries alone.
Use Case

Measure open-web share of voice

The widest lens in this report: billions of web pages checked for places where this segment's topics and brands appear together. Domains with high co-occurrence are the ones the open web already associates with this market, the same association LLMs absorb in training.

How It's Calculated

Where the numbers come from

We scan seven full web crawls (roughly monthly, December 2025 through June 2026, about two billion pages each) for pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the count of distinct publishing websites is a close estimate, so it is presented as approximate.

Overview

What's on this page

Segment-level totals, a top-domains-by-co-occurrence chart, and the full domain table.

Segment Totals

Open web presence at a glance

How much of the open web connects Budget Bronze Shopper's brands with its topics: pages that link to a tracked brand domain and also contain one of this segment's topic phrases. Hit counts are exact; the publishing-website count is a close estimate.

4.1M
Topic Co-occurrences
40.3M
Topic Phrase Matches
159
Brand Domains Seen
About 965K
Publishing Websites
Open Web Data

Top domains by open-web presence

The brand domains the open web most often links in the same places it discusses Budget Bronze Shopper's topics. Topic Co-occurrences requires the segment's own vocabulary on the page; Total Appearances counts the domain alongside any tracked phrase; Blended merges the two on a log scale (co-occurrence weighted higher, 0 to 100). The table follows the selected view.


DomainBlendedTopic Co-occurrencesTotal Appearances
npr.org97.1434,43727,498,539
forbes.com95.8250,73146,266,864
kff.org94.8640,4604,613,140
hhs.gov94.2293,94116,936,625
cms.gov93.0412,7014,994,956
healthcare.gov91.7423,6522,704,366
investopedia.com91.4142,59720,140,690
pmc.ncbi.nlm.nih.gov87.372,84812,424,805
nerdwallet.com84.355,5595,780,353
medicaid.gov83.8111,0071,167,298
bankrate.com82.743,5324,499,513
aetna.com82.370,9631,470,547
kffhealthnews.org82.093,467749,074
nationwide.com80.438,2862,117,221
healthsherpa.com80.183,782406,403
cigna.com79.646,1411,060,336
uhc.com79.557,278659,563
urban.org77.933,709932,261
stripe.com77.613,2744,974,536
opm.gov77.526,7391,217,563
zocdoc.com77.220,2561,821,645
progressive.com77.026,676999,402
anthem.com76.833,069587,159
arxiv.org76.69,7596,044,384
geico.com76.226,730685,624
coveredca.com76.139,898291,192
humana.com75.830,755429,288
content.naic.org75.625,306591,954
goodrx.com75.223,048589,522
healthinsurance.org74.935,808217,907
healthy.kaiserpermanente.org74.419,018615,507
valuepenguin.com74.216,705730,673
morningstar.com72.57,2471,796,998
cvshealth.com72.317,147290,166
bcbs.com71.917,910230,289
beckerspayer.com71.912,943423,852
ncqa.org71.715,684267,372
ahip.org71.622,165132,252
healthmarkets.com71.118,863144,829
policygenius.com70.611,799286,497
lung.org70.27,112664,225
medcitynews.com69.99,982304,853
molinahealthcare.com69.314,691107,763
kp.org69.310,447208,940
hioscar.com69.011,111163,845
insurancebusinessmag.com69.08,022311,044
ehealthinsurance.com68.913,85898,690
acasignups.net68.213,45179,039
uhone.com68.212,97485,508
mnsure.org68.210,678123,314
blueshieldca.com68.111,060112,120
centene.com68.011,065104,791
optum.com67.97,679203,689
files.kff.org67.811,74584,622
insurance.com67.88,346172,062
moneygeek.com67.66,739233,685
finder.com67.44,160552,175
healthcare.com67.312,90258,263
insurify.com66.86,205192,500
insure.com66.67,067136,194
asana.com66.62,0591,598,410
healthnet.com66.49,08976,503
wahealthplanfinder.org65.49,13848,262
medmutual.com65.26,82578,751
lemonade.com65.24,742167,409
molinamarketplace.com64.66,72164,466
freelancersunion.org64.64,079168,111
united.com64.51,757863,606
bcbst.com64.43,637196,980
about.kaiserpermanente.org63.74,84880,853
bcbsm.com63.55,08366,141
pivothealth.com63.45,93548,508
healthpartners.com63.33,847106,106
marketplace.cms.gov62.66,47528,686
bluecrossnc.com62.23,80166,266
cchpca.org62.13,72266,278
healthcare.ascension.org62.12,247182,493
ambetterhealth.com61.24,49430,861
coverme.gov61.15,69318,703
priorityhealth.com60.82,80267,412
blue365deals.com60.73,97132,161
triagecancer.org60.63,32643,942
bluecrossma.org60.43,74731,938
bluecrossma.com60.32,99146,954
fairhealthconsumer.org60.13,68328,737
ushealthgroup.com59.93,76125,476
betterment.com59.51,152219,738
theacsi.org59.01,241153,596
azblue.com57.11,94326,487
thecollegeinvestor.com56.7854116,242
getcovered.illinois.gov56.62,56212,454
carefirst.com56.31,96918,178
geha.com56.21,58126,643
fridayhealthplans.com56.11,56026,370
brighthealthcare.com56.01,82218,665
hsaforamerica.com55.91,97315,444
bluecrossmn.com55.71,48024,432
kaiserpermanente.org55.31,31326,823
hcsc.com55.01,61415,471
marketplacehealthinsurance.org54.61,9878,590
wellmark.com54.31,28417,531
metroplus.org53.61,20014,950
healthcareinsider.com53.01,3698,955
benefitslink.com52.893716,824
medishare.com52.51,01512,533
stridehealth.com52.41,06311,263
finder.healthcare.gov52.31,3646,379
khealth.com52.162627,318
myhealthinsurance.com51.81,1607,256
selectquote.com51.770718,401
westernhealth.com51.587911,157
clearhealthcosts.com51.487310,710
gohealth.com51.082810,062
hschange.com50.48966,496
ehealth.com50.29255,600
bcbsa.com49.47675,597
providernewsroom.com47.94747,482
agilehealthinsurance.com47.56853,057
youngandtheinvested.com46.917634,389
brighthealthplan.com46.24234,477
vertafore.com46.118721,532
healthinsurance.com46.04343,815
unitedhealthcare.com45.93276,578
sequoia.com44.62396,883
moneyland.ch41.91346,382
insuredbetter.com41.91148,839
covered.ca.gov40.42271,158
coverright.com39.21421,723
triagehealth.org38.41301,440
zipari.com38.0962,259
healthplans.com37.61161,273
zinniahealth.com37.1515,054
gethealthinsurance.com36.1148410
zushealth.com34.6363,322
thebig65.com33.468561
oscar.com32.9167,231
grandfolk.com32.6351,440
strides.com32.6175,652
rbgcal.com32.050566
bluecrossmnonline.com31.967307
greatwesthealthcare.com31.754426
oscar-health.pissedconsumer.com30.954302
oscarhealth.com29.838365
healthpluslife.com28.116897
bluecrossblueshield.com27.028191
keystonehealth.com25.220160
bluecross.com24.311333
molina.com21.71466
ambetter.com21.11181
directhealth.com20.41250
onepointinsuranceagency.com20.11244
planmarketplace.com17.62268
healthwatchminute.com16.9469
millennialhawk.com13.40375
gosolo.com9.6069
savingqueen.com8.9049
united-healthcare.com5.8012
leapfroggroup.com4.406
brokerlink.com2.502