Haircare Brands
AI recommendation signal analysis across 1,649 domains and 11 buyer personas in Haircare Brands, led by olaplex.com as the most LLM-recommended domain.
Many tables and charts on this page show only the top few results; the full data behind them runs far deeper. The complete report unlocks every row, chart, and download for this industry.
Get the full Haircare Brands report →How to use this page
Compare channels at a glance
See which domains win each discovery channel, and where a brand is strong in one but missing from another. Use the over- and under-performer tables to find channels where competitors hold an edge you can close, or gaps you can take first.
Where the numbers come from
LLM, Fanout, and Organic columns use a rank-weighted score: a domain at position 1 counts for more than one at position 10, summed across every query run. AI Search is a plain citation count because Google's AI Overviews carry no rank data.
What's on this page
Side-by-side rankings for LLM recommendations, web-search fanout, Google's AI Overviews, and organic results, plus an aggregate view and per-channel over/under-performer callouts.
LLM vs Fanout vs AI Search vs Organic
Compare recommendation patterns for Haircare Brands across all personas across four channels side by side: pick a model for LLM and Fanout, toggle Google/Bing for Organic. AI Search has no model choice (it's Google's own AI Overview, a single source, not a multi-model API) and no rank field, so it's shown as a plain citation count rather than a rank-weighted score like the other three.
The two boxes below the four channel charts offer several views of the same data; use the tabs to switch charts. Every view derives from the four charts' data directly, normalized 0-100 within each channel, and updates with the same dropdowns.
Pure LLM: Over- vs. Under-performers
For Haircare Brands, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Pure LLM than they do on average across Fanout, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Fanout, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Pure LLM.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| byoma.com | 82 | - | - | - | +82 |
| vichyusa.com | 80 | - | - | - | +80 |
| ouai.com | 79 | - | - | - | +79 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| allure.com | - | - | 100 | 99 | -67 |
| byrdie.com | - | - | 99 | 99 | -66 |
| reddit.com | - | - | 97 | 100 | -66 |
Fanout: Over- vs. Under-performers
For Haircare Brands, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Fanout than they do on average across Pure LLM, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Fanout.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| usehuron.com | 74 | 95 | - | - | +70 |
| olaplex.com | 100 | 100 | - | - | +67 |
| nizoralshampoo.com | 85 | 91 | - | - | +62 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| sephora.com | 75 | - | 99 | 98 | -91 |
| ulta.com | 53 | - | 96 | 99 | -82 |
| brickellmensproducts.com | 63 | - | 91 | 69 | -74 |
Google AI Overview: Over- vs. Under-performers
For Haircare Brands, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Google AI Overview than they do on average across Pure LLM, Fanout, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Organic Google but rank poorly, or don't appear at all, in Google AI Overview.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| snipssalons.com | - | - | 86 | - | +86 |
| instagram.com | - | - | 87 | 11 | +83 |
| suavecito.com | - | - | 80 | - | +80 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| livingproof.com | 97 | 75 | - | 98 | -90 |
| curlsmith.com | 96 | 88 | 12 | 93 | -81 |
| dove.com | 78 | 85 | - | 71 | -78 |
Organic Google: Over- vs. Under-performers
For Haircare Brands, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Organic Google than they do on average across Pure LLM, Fanout, and Google AI Overview. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Google AI Overview but rank poorly, or don't appear at all, in Organic Google.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| mintarrow.com | - | - | - | 96 | +96 |
| slickgorilla.com | - | - | - | 95 | +95 |
| boucleme.us | - | - | - | 95 | +95 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| oribe.com | 99 | 96 | 83 | - | -93 |
| colorwowhair.com | 71 | 84 | 59 | - | -71 |
| suave.com | 96 | 69 | 45 | - | -70 |