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Industry Report

Enterprise Search Knowledge Copilots

Bing Search Advertisers
Dominant · Search Engine Appearances ρ=0.439

AI recommendation signal analysis across 1,929 domains and 11 buyer personas in Enterprise Search Knowledge Copilots, led by glean.com as the most LLM-recommended domain.

Download this report (.xlsx)
1,929Domains Tracked
11Buyer Personas
organic_search_ads.report
AdvertiserScore
ibm.com
319.9
microsoft.com
173.7
elastic.co
133.1
getguru.com
86.9
salesforce.com
73.2
Advertisers rankedn = 25
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About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Watch the paid players

Advertisers spending on these queries are betting real money on this demand. Map your paid competitors, see which of them buy the premium top-of-page placements, and spot query territory where nobody is advertising yet.

How It's Calculated

Where the numbers come from

Every ad captured on Bing results for this industry's queries, split by placement (top of page vs bottom of page) and aggregated by advertiser domain with a rank-weighted score. Google results in this dataset carry no ads field, so this report is Bing only.

Overview

What's on this page

Top and bottom placement advertiser charts plus the full advertiser tables.

Bing Search Advertisers

Bing Ads

Top and bottom advertisers on Bing for Enterprise Search Knowledge Copilots queries across all personas, ranked by a rank-weighted score. The Google results in this dataset carry no advertising data, so this report covers Bing only.

Full Results

All advertisers

Every Bing advertiser for these queries, split by ad placement: top-of-page ads on the left, bottom-of-page ads on the right. Score is the same rank-weighted sum as the charts above; appearances is a plain tally.

Top Ads
DomainScoreAppearances
ibm.com319.91456
microsoft.com173.71175
elastic.co133.06135
getguru.com86.89233
salesforce.com73.15129
servicenow.com64.73119
lumapps.com55.0055
snowflake.com40.8589
salesloft.com37.3538
aws.amazon.com34.74141
chatgpt.com34.12104
toptal.com34.0034
softwareadvice.com27.6560
app.ace.ai24.6329
mycase.com21.3633
semrush.com21.2978
zoominfo.com20.4857
atlassian.com19.8747
get.tebra.com19.1922
ukg.com16.0016
docsend.com15.7117
tableau.com13.5739
jitterbit.com12.5720
manageengine.com12.3831
dnb.com12.2243
pave.com11.0011
netsuite.com11.0011
lseg.com10.4625
intuit.com9.009
law.lexisnexis.com8.6315
fishbowlinventory.com8.0015
thevested.com7.7822
10bestpayrollsoftware.com7.6618
infotech.com7.2922
mongodb.com6.5434
helpjuice.com6.2140
wpengine.com6.006
deloitte.com5.6818
capterra.com5.509
specialreports.erpfocus.com5.3519
leantech.com5.0522
medtechsolutions.com5.005
mingosmartfactory.com5.005
reltio.com4.8516
virtru.com4.5312
ninjaone.com4.508
getapp.com4.5036
onlineexeced.mccombs.utexas.edu4.4022
coursera.org4.2534
hudu.com4.004
symplr.com4.004
asq.org3.8911
superhuman.com3.637
pipedrive.com3.4912
info.janek.com3.4618
aveva.com3.4624
clc.mitratech.com3.189
rippling.com3.0816
lifesight.io3.003
healthstream.com3.003
tailscale.com3.003
fin.ai3.003
legal.thomsonreuters.com3.003
veeam.com3.003
sap.com2.8816
avepoint.com2.549
bretton.com2.477
pega.com2.3112
cfos.io2.126
aaniie.com2.126
dfinsolutions.com2.1211
emerline.com2.002
athoscommerce.com2.002
soutron.com2.002
westcx.com2.002
nuclino.com2.002
accruent.com2.002
info.assemblysoftware.com1.9811
business.cspire.com1.775
appian.com1.775
fortra.com1.7012
quotes.expertmarket.com1.584
online.lifelonglearning.jhu.edu1.414
go.definitivehc.com1.3811
paycom.com1.352
get.ehsinsight.com1.357
cobblestonesoftware.com1.2510
seraph.com1.2510
demo.gravitee.io1.063
spectrum.com1.063
cloud.google.com1.063
workiva.com1.063
business.comcast.com1.063
integreon.com1.001
spectrumreach.com1.001
get.order.co1.001
deel.com1.001
snyk.io1.001
try.optro.ai1.001
precoro.com1.001
kpmg.com1.001
usergems.com1.001
ultimateinsurance.com1.001
courseforhipaa.com1.001
amanet.org1.001
get.assemblysoftware.com0.965
azure.microsoft.com0.934
outreach.ai0.774
wwt.com0.774
boomi.com0.774
peakboard.com0.774
cdata.com0.774
govdash.com0.756
goodfirms.co0.712
grc.mitratech.com0.712
business.att.com0.635
smarsh.com0.635
legalzoom.com0.635
go.sprinto.com0.583
psdconnect.org0.583
pages.knack.com0.583
nice.com0.583
linearb.io0.583
gusto.com0.583
manatal.com0.583
zoho.com0.552
leapsome.com0.504
info.getnerdio.com0.382
sharefile.com0.382
forms.workday.com0.382
go.veeam.com0.383
outsystems.com0.383
getjobber.com0.351
superwise.ai0.351
vanta.com0.351
risk3sixty.com0.351
page.camunda.com0.351
goworkwize.com0.351
remote.com0.351
collibra.com0.351
lemlist.com0.351
quotewizard.com0.351
traliant.com0.351
orchestry.com0.252
janek.com0.252
ringcentral.com0.252
try.revverdocs.com0.252
moodys.com0.252
gong.io0.191
start.docuware.com0.191
riskonnect.com0.191
ryder.com0.191
tipalti.com0.191
info.ep.jhu.edu0.191
athenahealth.com0.191
streamlineverify.com0.191
go.theeap.com0.191
sprypt.com0.191
walkme.com0.191
coffeecontracts.com0.191
mercuryjets.com0.191
demo.opengov.com0.131
onetrust.com0.131
insightsoftware.com0.131
top10.com0.131
c3isit.com0.131
mypescpe.com0.131
processpartner.ai0.131
clio.com0.131
adlittle.com0.131
seamless.ai0.131
171 advertisersAll results shown
Bottom Ads
DomainScoreAppearances
ibm.com313.08395
microsoft.com173.71175
elastic.co130.47135
semrush.com84.40145
getguru.com78.48200
servicenow.com72.36126
snowflake.com72.19115
azure.microsoft.com70.79106
chatgpt.com70.61143
salesforce.com57.47120
lumapps.com55.0055
reviewed.app54.53119
federatedhermes.com52.0052
reltio.com50.8657
atlassian.com50.74100
salesloft.com37.3538
execunet.com37.0037
mongodb.com34.55105
haiilo.com33.1263
corporatetrainingmaterials.com33.0033
mycase.com31.4736
onlineexeced.mccombs.utexas.edu28.4242
bubble.io24.7459
softwareadvice.com24.5257
app.ace.ai24.0024
coursera.org20.0020
get.tebra.com19.0621
us.informane.com16.6247
zoominfo.com16.5344
wolterskluwer.com16.0016
ukg.com16.0016
docsend.com15.7117
zendocs.com15.0015
tableau.com14.6836
capterra.com14.5532
aws.amazon.com13.8319
jitterbit.com13.1423
dnb.com12.2837
asq.org11.0011
netsuite.com11.0011
infotech.com10.6637
splunk.com10.0152
manageengine.com9.1213
intuit.com9.009
smartsolve.ai8.4924
duckduckgo.com8.0515
synergy.com7.8941
thevested.com7.7822
10bestpayrollsoftware.com7.6618
getapp.com7.0720
lseg.com7.007
fishbowlinventory.com7.007
toptal.com6.5434
aaniie.com6.006
amazon.com5.7820
law.lexisnexis.com5.4715
deloitte.com5.3015
incauthority.com5.3015
chartswap.com5.3015
propertyrecs.com5.2027
mingosmartfactory.com5.005
specialreports.erpfocus.com4.9815
helpjuice.com4.8125
hudu.com4.004
online.lifelonglearning.jhu.edu4.004
transportation.trimble.com4.004
health-law-strategy.nyu.edu4.004
info.laserfiche.com3.9518
pave.com3.8911
cohere.com3.8520
pipedrive.com3.746
virtru.com3.586
info.janek.com3.4618
leantech.com3.4111
nice.com3.2812
clc.mitratech.com3.189
snappy.com3.0816
navex.com3.003
optmyzr.com3.003
lifesight.io3.003
shiftkey.com3.003
healthstream.com3.003
intersystems.com3.003
tailscale.com3.003
fin.ai3.003
legal.thomsonreuters.com3.003
cloud.google.com3.003
workiva.com3.003
get.assemblysoftware.com2.967
form-filler.pdffiller.com2.8915
manuals.plus2.838
boomi.com2.5710
pega.com2.3112
cfos.io2.126
wpengine.com2.126
vecteezy.com2.126
appian.com2.126
dfinsolutions.com2.1211
jmsearch.com2.002
emerline.com2.002
athoscommerce.com2.002
soutron.com2.002
westcx.com2.002
execed.business.columbia.edu2.002
accruent.com2.002
superhuman.com1.837
business.cspire.com1.775
runmyjobs.redwood.com1.775
ninjaone.com1.414
symplr.com1.414
capella.edu1.414
paycom.com1.352
get.ehsinsight.com1.357
avepoint.com1.156
stackadapt.com1.063
psdconnect.org1.063
demo.gravitee.io1.063
spectrum.com1.063
gusto.com1.063
manatal.com1.063
business.comcast.com1.063
integreon.com1.001
spectrumreach.com1.001
get.order.co1.001
deel.com1.001
snyk.io1.001
try.optro.ai1.001
precoro.com1.001
kpmg.com1.001
usergems.com1.001
ultimateinsurance.com1.001
traliant.com1.001
medtechsolutions.com0.965
directincorporation.com0.774
outreach.ai0.774
wwt.com0.774
get.astera.com0.774
academyflorida.com0.774
getjobber.com0.743
enterprise.com0.712
cursor.com0.712
assembly.com0.712
grc.mitratech.com0.712
forms.workday.com0.712
optro.ai0.583
insights.smartasset.com0.583
go.sprinto.com0.583
releaseteam.com0.583
info.programs.edx.org0.583
cdata.com0.583
veeam.com0.583
fortra.com0.583
zoho.com0.552
crexi.com0.382
goodfirms.co0.382
janek.com0.382
ringcentral.com0.382
nuclino.com0.382
clinked.com0.382
info.getnerdio.com0.351
superwise.ai0.351
vanta.com0.351
risk3sixty.com0.351
goworkwize.com0.351
remote.com0.351
quotes.expertmarket.com0.351
coffeecontracts.com0.351
mercuryjets.com0.351
courseforhipaa.com0.351
amanet.org0.351
clickup.com0.191
gong.io0.191
start.docuware.com0.191
riskonnect.com0.191
ryder.com0.191
tipalti.com0.191
info.ep.jhu.edu0.191
athenahealth.com0.191
streamlineverify.com0.191
page.camunda.com0.191
acuitymd.com0.191
top5payrollservices.com0.191
collibra.com0.191
adlittle.com0.191
lemlist.com0.191
185 advertisersAll results shown