Cruises
AI recommendation signal analysis across 1,023 domains and 11 buyer personas in Cruises, led by royalcaribbean.com as the most LLM-recommended domain.
Many tables and charts on this page show only the top few results; the full data behind them runs far deeper. The complete report unlocks every row, chart, and download for this industry.
Get the full Cruises report →How to use this page
Compare channels at a glance
See which domains win each discovery channel, and where a brand is strong in one but missing from another. Use the over- and under-performer tables to find channels where competitors hold an edge you can close, or gaps you can take first.
Where the numbers come from
LLM, Fanout, and Organic columns use a rank-weighted score: a domain at position 1 counts for more than one at position 10, summed across every query run. AI Search is a plain citation count because Google's AI Overviews carry no rank data.
What's on this page
Side-by-side rankings for LLM recommendations, web-search fanout, Google's AI Overviews, and organic results, plus an aggregate view and per-channel over/under-performer callouts.
LLM vs Fanout vs AI Search vs Organic
Compare recommendation patterns for Cruises across all personas across four channels side by side: pick a model for LLM and Fanout, toggle Google/Bing for Organic. AI Search has no model choice (it's Google's own AI Overview, a single source, not a multi-model API) and no rank field, so it's shown as a plain citation count rather than a rank-weighted score like the other three.
The two boxes below the four channel charts offer several views of the same data; use the tabs to switch charts. Every view derives from the four charts' data directly, normalized 0-100 within each channel, and updates with the same dropdowns.
Pure LLM: Over- vs. Under-performers
For Cruises, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Pure LLM than they do on average across Fanout, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Fanout, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Pure LLM.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| lindbladexpeditions.com | 86 | - | - | - | +86 |
| hurtigruten.com | 75 | - | - | - | +75 |
| regentsevenseascruises.com | 81 | 18 | - | - | +75 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| reddit.com | - | - | 100 | 100 | -67 |
| youtube.com | - | - | 98 | 93 | -64 |
| facebook.com | - | - | 92 | 97 | -63 |
Fanout: Over- vs. Under-performers
For Cruises, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Fanout than they do on average across Pure LLM, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Fanout.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| viking.com | 85 | 90 | - | - | +62 |
| hxexpeditions.com | 25 | 43 | - | - | +34 |
| quarkexpeditions.com | 58 | 53 | - | - | +33 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| cruisedirect.com | 53 | - | 93 | 98 | -81 |
| costcotravel.com | 60 | - | 82 | 78 | -74 |
| expedia.com | 29 | - | 88 | 95 | -70 |
Google AI Overview: Over- vs. Under-performers
For Cruises, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Google AI Overview than they do on average across Pure LLM, Fanout, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Organic Google but rank poorly, or don't appear at all, in Google AI Overview.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| tiktok.com | - | - | 76 | - | +76 |
| cruisebound.com | - | - | 71 | - | +71 |
| youtube.com | - | - | 98 | 93 | +68 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| expeditions.com | 67 | 78 | 19 | 92 | -60 |
| viking.com | 85 | 90 | - | - | -58 |
| oceaniacruises.com | 74 | 60 | 25 | 92 | -50 |
Organic Google: Over- vs. Under-performers
For Cruises, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Organic Google than they do on average across Pure LLM, Fanout, and Google AI Overview. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Google AI Overview but rank poorly, or don't appear at all, in Organic Google.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| cruisemapper.com | - | - | - | 96 | +96 |
| shoreexcursionsgroup.com | - | - | - | 95 | +95 |
| vikingrivercruises.com | - | - | - | 94 | +94 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| explorajourneys.com | 88 | 83 | 61 | - | -77 |
| viking.com | 85 | 90 | - | - | -58 |
| azamara.com | 73 | 55 | - | - | -43 |