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Industry Report

Credit Monitoring Services

LLM vs Fanout vs AI Search vs Organic
Dominant · Homepage Keywords ρ=0.462

AI recommendation signal analysis across 551 domains and 11 buyer personas in Credit Monitoring Services, led by experian.com as the most LLM-recommended domain.

551Domains Tracked
11Buyer Personas
43.9MReddit Posts
48KWikipedia Articles
15.5MOpen Web Matches
llm_vs_fanout_vs_ai_vs_organic.report
DomainScore
experian.com
214.7
myfico.com
203.5
creditkarma.com
150.8
This is a shortened preview of the Credit Monitoring Services report

Many tables and charts on this page show only the top few results; the full data behind them runs far deeper. The complete report unlocks every row, chart, and download for this industry.

Get the full Credit Monitoring Services report
About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Compare channels at a glance

See which domains win each discovery channel, and where a brand is strong in one but missing from another. Use the over- and under-performer tables to find channels where competitors hold an edge you can close, or gaps you can take first.

How It's Calculated

Where the numbers come from

LLM, Fanout, and Organic columns use a rank-weighted score: a domain at position 1 counts for more than one at position 10, summed across every query run. AI Search is a plain citation count because Google's AI Overviews carry no rank data.

Overview

What's on this page

Side-by-side rankings for LLM recommendations, web-search fanout, Google's AI Overviews, and organic results, plus an aggregate view and per-channel over/under-performer callouts.

Cross-Channel Comparison

LLM vs Fanout vs AI Search vs Organic

Compare recommendation patterns for Credit Monitoring Services across all personas across four channels side by side: pick a model for LLM and Fanout, toggle Google/Bing for Organic. AI Search has no model choice (it's Google's own AI Overview, a single source, not a multi-model API) and no rank field, so it's shown as a plain citation count rather than a rank-weighted score like the other three.

The two boxes below the four channel charts offer several views of the same data; use the tabs to switch charts. Every view derives from the four charts' data directly, normalized 0-100 within each channel, and updates with the same dropdowns.

Cross-Channel Comparison

Pure LLM: Over- vs. Under-performers

For Credit Monitoring Services, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Pure LLM than they do on average across Fanout, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Fanout, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Pure LLM.

Over-performers
DomainLLMFanoutAI OverviewOrganicGap
creditwise.capitalone.com570--+57
identityiq.com5420--+48
idnotify.com40---+40
Under-performers
DomainLLMFanoutAI OverviewOrganicGap
money.com--9899-66
consumerfinance.gov--9798-65
security.org--9297-63
Cross-Channel Comparison

Fanout: Over- vs. Under-performers

For Credit Monitoring Services, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Fanout than they do on average across Pure LLM, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Fanout.

Over-performers
DomainLLMFanoutAI OverviewOrganicGap
identityforce.com918475-+29
allstateidentityprotection.com3428--+17
lifelock.norton.com89802686+13
Under-performers
DomainLLMFanoutAI OverviewOrganicGap
equifax.com802499100-69
wellsfargo.com31-8392-69
money.com--9899-66
Cross-Channel Comparison

Google AI Overview: Over- vs. Under-performers

For Credit Monitoring Services, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Google AI Overview than they do on average across Pure LLM, Fanout, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Organic Google but rank poorly, or don't appear at all, in Google AI Overview.

Over-performers
DomainLLMFanoutAI OverviewOrganicGap
money.com--9899+65
broadviewfcu.com--8252+65
consumerfinance.gov--9798+64
Under-performers
DomainLLMFanoutAI OverviewOrganicGap
lifelock.norton.com89802686-59
creditsesame.com77521180-59
credit.com4332-40-38
Cross-Channel Comparison

Organic Google: Over- vs. Under-performers

For Credit Monitoring Services, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Organic Google than they do on average across Pure LLM, Fanout, and Google AI Overview. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Google AI Overview but rank poorly, or don't appear at all, in Organic Google.

Over-performers
DomainLLMFanoutAI OverviewOrganicGap
crowdstrike.com---95+95
creditrepair.com---91+91
dcu.org---89+89
Under-performers
DomainLLMFanoutAI OverviewOrganicGap
identityforce.com918475--84
lifelock.com694066--58
identityiq.com5420---25