Credit Monitoring Services
AI recommendation signal analysis across 551 domains and 11 buyer personas in Credit Monitoring Services, led by experian.com as the most LLM-recommended domain.
Many tables and charts on this page show only the top few results; the full data behind them runs far deeper. The complete report unlocks every row, chart, and download for this industry.
Get the full Credit Monitoring Services report →How to use this page
Compare channels at a glance
See which domains win each discovery channel, and where a brand is strong in one but missing from another. Use the over- and under-performer tables to find channels where competitors hold an edge you can close, or gaps you can take first.
Where the numbers come from
LLM, Fanout, and Organic columns use a rank-weighted score: a domain at position 1 counts for more than one at position 10, summed across every query run. AI Search is a plain citation count because Google's AI Overviews carry no rank data.
What's on this page
Side-by-side rankings for LLM recommendations, web-search fanout, Google's AI Overviews, and organic results, plus an aggregate view and per-channel over/under-performer callouts.
LLM vs Fanout vs AI Search vs Organic
Compare recommendation patterns for Credit Monitoring Services across all personas across four channels side by side: pick a model for LLM and Fanout, toggle Google/Bing for Organic. AI Search has no model choice (it's Google's own AI Overview, a single source, not a multi-model API) and no rank field, so it's shown as a plain citation count rather than a rank-weighted score like the other three.
The two boxes below the four channel charts offer several views of the same data; use the tabs to switch charts. Every view derives from the four charts' data directly, normalized 0-100 within each channel, and updates with the same dropdowns.
Pure LLM: Over- vs. Under-performers
For Credit Monitoring Services, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Pure LLM than they do on average across Fanout, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Fanout, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Pure LLM.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| creditwise.capitalone.com | 57 | 0 | - | - | +57 |
| identityiq.com | 54 | 20 | - | - | +48 |
| idnotify.com | 40 | - | - | - | +40 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| money.com | - | - | 98 | 99 | -66 |
| consumerfinance.gov | - | - | 97 | 98 | -65 |
| security.org | - | - | 92 | 97 | -63 |
Fanout: Over- vs. Under-performers
For Credit Monitoring Services, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Fanout than they do on average across Pure LLM, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Fanout.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| identityforce.com | 91 | 84 | 75 | - | +29 |
| allstateidentityprotection.com | 34 | 28 | - | - | +17 |
| lifelock.norton.com | 89 | 80 | 26 | 86 | +13 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| equifax.com | 80 | 24 | 99 | 100 | -69 |
| wellsfargo.com | 31 | - | 83 | 92 | -69 |
| money.com | - | - | 98 | 99 | -66 |
Google AI Overview: Over- vs. Under-performers
For Credit Monitoring Services, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Google AI Overview than they do on average across Pure LLM, Fanout, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Organic Google but rank poorly, or don't appear at all, in Google AI Overview.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| money.com | - | - | 98 | 99 | +65 |
| broadviewfcu.com | - | - | 82 | 52 | +65 |
| consumerfinance.gov | - | - | 97 | 98 | +64 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| lifelock.norton.com | 89 | 80 | 26 | 86 | -59 |
| creditsesame.com | 77 | 52 | 11 | 80 | -59 |
| credit.com | 43 | 32 | - | 40 | -38 |
Organic Google: Over- vs. Under-performers
For Credit Monitoring Services, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Organic Google than they do on average across Pure LLM, Fanout, and Google AI Overview. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Google AI Overview but rank poorly, or don't appear at all, in Organic Google.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| crowdstrike.com | - | - | - | 95 | +95 |
| creditrepair.com | - | - | - | 91 | +91 |
| dcu.org | - | - | - | 89 | +89 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| identityforce.com | 91 | 84 | 75 | - | -84 |
| lifelock.com | 69 | 40 | 66 | - | -58 |
| identityiq.com | 54 | 20 | - | - | -25 |