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Industry Report

Credit Cards

Bing Search Advertisers
Dominant · Search Engine Appearances ρ=0.569

AI recommendation signal analysis across 713 domains and 11 buyer personas in Credit Cards, led by chase.com as the most LLM-recommended domain.

Download this report (.xlsx)
713Domains Tracked
11Buyer Personas
82.2MReddit Posts
110KWikipedia Articles
30.5MOpen Web Matches
organic_search_ads.report
AdvertiserScore
capitalone.com
680.8
forbes.com
564.5
cardcritics.com
471.0
nerdwallet.com
351.7
fool.com
294.7
Advertisers rankedn = 25
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About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Watch the paid players

Advertisers spending on these queries are betting real money on this demand. Map your paid competitors, see which of them buy the premium top-of-page placements, and spot query territory where nobody is advertising yet.

How It's Calculated

Where the numbers come from

Every ad captured on Bing results for this industry's queries, split by placement (top of page vs bottom of page) and aggregated by advertiser domain with a rank-weighted score. Google results in this dataset carry no ads field, so this report is Bing only.

Overview

What's on this page

Top and bottom placement advertiser charts plus the full advertiser tables.

Bing Search Advertisers

Bing Ads

Top and bottom advertisers on Bing for Credit Cards queries across all personas, ranked by a rank-weighted score. The Google results in this dataset carry no advertising data, so this report covers Bing only.

Full Results

All advertisers

Every Bing advertiser for these queries, split by ad placement: top-of-page ads on the left, bottom-of-page ads on the right. Score is the same rank-weighted sum as the charts above; appearances is a plain tally.

Top Ads
DomainScoreAppearances
capitalone.com680.811,300
forbes.com564.491,136
cardcritics.com471.01750
nerdwallet.com351.67986
fool.com294.71860
comparecredit.com225.22535
marriott.com203.90324
discover.com167.61360
bestmoney.com153.27416
lendingtree.com148.32231
americanexpress.com102.83108
usbank.com93.50197
financebuzz.com93.22152
experian.com79.82132
top10debtprograms.com75.0582
creditcards.chase.com51.62138
reviewed.app48.7554
getendurancewarranty.com45.0045
lifelock.norton.com43.9062
loans.cashloansexpress.com43.0043
salliemae.com40.0040
withfaye.com40.0040
account.chase.com39.1340
ford.com39.0039
intuit.com36.7138
checkfreescore.com35.5994
quickbooks.intuit.com33.3534
card.fnbo.com31.0031
myfico.com30.1973
credit-land.com28.84103
bluevine.com26.7730
ramp.com26.5538
bing.com25.26226
buy.aura.com24.6128
creditcards.wellsfargo.com24.5753
rakuten.com23.0023
sofi.com21.8265
learn.self.inc19.01132
debt-consolidation-reviews.org18.9528
bankofamerica.com17.7943
baronessbuys.com17.4851
carshieldplans.com15.9145
coasttocoasttradelines.com15.2043
equifax.com14.6259
creditwise.capitalone.com14.3351
moneylion.com14.1440
allianztravelinsurance.com14.1440
thepointsguy.com13.6475
10bestdebtconsolidation.com13.4438
neweradebtsolutions.com13.1314
secure2.nationalcreditreport.com12.4974
fund.com11.5560
floridadebtrelief.org11.3132
nebraskadebtrelief.org11.2530
skypassvisa.com10.9757
huntington.com9.3045
driveroadside.com9.009
upgradedpoints.com8.7337
10bestcarwarranties.com8.6645
top10.com8.5549
secure.scoresense.com7.7237
americanemergencyfund.com7.7040
10besttravelinsurance.com7.7040
merchants.doordash.com7.5139
businessloanscompare.com7.4221
navy.com7.007
manageengine.com7.007
mypremiercreditcard.com6.9937
td.com6.9336
identityprotectionreview.com6.8827
creditkarma.com6.137
abacuscc.org6.006
upstart.com5.7546
uprova.com5.4842
thecreditpeople.com5.3214
app.new.atlasfin.com5.2740
us.etrade.com5.2340
chime.com5.005
salesforce.com4.9820
motivosity.com4.6013
creditninja.com4.3114
wexcard.com4.004
bhgfinancial.com4.004
lp.datavisor.com4.004
thomsonreuters.com4.004
dcu.org3.2526
roadside.goodsam.com3.189
cards.barclaycardus.com2.5020
fbijobs.gov2.477
apply.freedomdebtrelief.com2.349
netcredit.com2.126
students.1fbusa.com1.8511
start.nationaldebtrelief.com1.775
breadfinancial.com1.739
joinroot.com1.739
firsttechfed.com1.6313
weightwatchers.com1.6313
topidentityprotection.com1.545
pennymac.com1.414
tipalti.com1.352
chatgpt.com1.357
gecu.com1.357
kovocredit.com1.348
usaa.com1.2510
nav.com1.156
vantagescore.com1.063
moneytalksnews.com1.001
ml.com1.001
abestudentloans.com1.001
10bestpayrollservices.com1.001
money2india.icici.bank.in1.001
hp.com1.001
rydoo.com1.001
hiscox.com1.001
point.com0.965
indeed.com0.887
join.smartcredit.com0.887
fuelman.com0.774
best.ratepro.co0.774
alaskaair.com0.756
consumeraffairs.com0.756
credible.com0.712
biz2credit.com0.635
consolidation.org0.583
consumervoice.org0.504
launchpad.rocketmortgage.com0.504
bestegg.com0.382
californiadebtrelief.org0.382
arkansasdebtrelief.org0.351
sprucemoney.com0.351
fidelity.com0.351
capitalgroup.com0.351
tireagent.com0.351
earnest.com0.351
ultimateinsurance.com0.351
freerateupdate.com0.322
jgwentworth.com0.191
finnfox.com0.191
bestonlinebankingaccounts.com0.191
edelmanfinancialengines.com0.191
veteransunited.com0.191
louisianadebtrelief.org0.191
emburse.com0.191
jobscan.co0.191
waveapps.com0.191
biberk.com0.191
savantwealth.com0.131
lendgo.com0.131
refinance.lowermybills.com0.131
149 advertisersAll results shown
Bottom Ads
DomainScoreAppearances
capitalone.com665.161,284
forbes.com603.15887
cardcritics.com495.75705
nerdwallet.com322.47701
fool.com251.99601
marriott.com196.06266
comparecredit.com176.19340
discover.com150.64187
usbank.com103.00198
americanexpress.com102.83108
bestmoney.com98.35221
lendingtree.com96.31170
experian.com86.75132
top10debtprograms.com73.7175
financebuzz.com69.9690
lifelock.norton.com61.8874
reviewed.app54.8962
creditcards.chase.com54.36140
edwardjones.com54.0054
getendurancewarranty.com45.0045
salliemae.com40.0040
loans.cashloansexpress.com40.0040
withfaye.com40.0040
account.chase.com39.0039
creditcards.wellsfargo.com37.6590
mbusa.com37.0037
intuit.com36.7138
quickbooks.intuit.com34.0034
top10.com31.1346
nebraskadebtrelief.org30.0030
ramp.com28.8936
floridadebtrelief.org28.1232
bluevine.com26.0026
myfico.com24.0024
rakuten.com23.0023
mypathfinance.com21.2160
learn.self.inc21.0354
topidentityprotection.com21.0021
debt-consolidation-reviews.org18.9528
bankofamerica.com17.7943
veteransunited.com17.3518
lawyer.phoneslink.com16.9748
earnest.com16.6368
carshieldplans.com15.9145
card.fnbo.com15.4931
filelocations.com15.4080
fund.com15.2079
coasttocoasttradelines.com15.2043
moneylion.com14.1440
allianztravelinsurance.com14.1440
leatherology.com14.0014
10bestdebtconsolidation.com13.2738
neweradebtsolutions.com13.0013
secure.scoresense.com11.9537
allaboutfinance.org11.6733
credit-land.com11.5856
uprova.com11.1357
target.com10.2529
identityprotectionreview.com10.0121
baronessbuys.com9.6250
sofi.com9.5020
start.nationaldebtrelief.com9.4745
driveroadside.com9.009
upgradedpoints.com8.7337
checkfreescore.com7.9723
merchants.doordash.com7.5139
businessloanscompare.com7.4221
kovocredit.com7.3138
navy.com7.007
manageengine.com7.007
upstart.com6.9611
td.com6.9336
seekingalpha.com6.3533
abacuscc.org6.006
creditkarma.com6.006
en.lawinfopedia.com6.006
buy.aura.com5.4926
top5best.com5.0026
chime.com5.005
thecreditpeople.com5.005
salesforce.com4.9820
shopmashburn.com4.9514
creditninja.com4.7914
motivosity.com4.6013
wexcard.com4.004
bhgfinancial.com4.004
lp.datavisor.com4.004
ibm.com4.004
equifax.com3.189
breadfinancial.com3.189
roadside.goodsam.com3.189
vantagescore.com3.003
usaa.com2.8915
join.smartcredit.com2.838
amazon.com2.776
fbijobs.gov2.477
gecu.com2.477
ziplawyer.com2.126
mypremiercreditcard.com1.775
biz2credit.com1.775
lendio.com1.775
fuelman.com1.414
huntington.com1.414
aarp.org1.414
pennymac.com1.414
chatgpt.com1.357
justanswer.com1.357
1800accountant.com1.357
smallbusiness.experian.com1.156
arkansasdebtrelief.org1.001
moneytalksnews.com1.001
ml.com1.001
abestudentloans.com1.001
10bestpayrollservices.com1.001
money2india.icici.bank.in1.001
louisianadebtrelief.org1.001
rydoo.com1.001
hiscox.com1.001
point.com0.965
app.new.atlasfin.com0.774
best.ratepro.co0.774
thomsonreuters.com0.774
offers.bankrate.com0.712
bestegg.com0.712
tipalti.com0.712
consolidation.org0.583
californiadebtrelief.org0.382
apply.freedomdebtrelief.com0.351
bestonlinebankingaccounts.com0.351
fidelity.com0.351
langleyfcu.org0.351
us.etrade.com0.351
tireagent.com0.351
jobscan.co0.351
ultimateinsurance.com0.351
sprucemoney.com0.191
shop.standardlegal.com0.191
capitalgroup.com0.191
creditwise.capitalone.com0.191
go.meliopayments.com0.191
top10moneytransfer.com0.191
myfreescorenow.com0.191
waveapps.com0.191
biberk.com0.191
144 advertisersAll results shown