Cosmetics Makeup Brands
AI recommendation signal analysis across 1,456 domains and 11 buyer personas in Cosmetics Makeup Brands, led by sephora.com as the most LLM-recommended domain.
Many tables and charts on this page show only the top few results; the full data behind them runs far deeper. The complete report unlocks every row, chart, and download for this industry.
Get the full Cosmetics Makeup Brands report →How to use this page
Compare channels at a glance
See which domains win each discovery channel, and where a brand is strong in one but missing from another. Use the over- and under-performer tables to find channels where competitors hold an edge you can close, or gaps you can take first.
Where the numbers come from
LLM, Fanout, and Organic columns use a rank-weighted score: a domain at position 1 counts for more than one at position 10, summed across every query run. AI Search is a plain citation count because Google's AI Overviews carry no rank data.
What's on this page
Side-by-side rankings for LLM recommendations, web-search fanout, Google's AI Overviews, and organic results, plus an aggregate view and per-channel over/under-performer callouts.
LLM vs Fanout vs AI Search vs Organic
Compare recommendation patterns for Cosmetics Makeup Brands across all personas across four channels side by side: pick a model for LLM and Fanout, toggle Google/Bing for Organic. AI Search has no model choice (it's Google's own AI Overview, a single source, not a multi-model API) and no rank field, so it's shown as a plain citation count rather than a rank-weighted score like the other three.
The two boxes below the four channel charts offer several views of the same data; use the tabs to switch charts. Every view derives from the four charts' data directly, normalized 0-100 within each channel, and updates with the same dropdowns.
Pure LLM: Over- vs. Under-performers
For Cosmetics Makeup Brands, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Pure LLM than they do on average across Fanout, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Fanout, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Pure LLM.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| coverfx.com | 84 | 3 | - | - | +83 |
| armani.com | 72 | - | - | - | +72 |
| giorgioarmanibeauty-usa.com | 72 | - | 1 | - | +71 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| reddit.com | - | - | 100 | 100 | -67 |
| youtube.com | - | - | 98 | 100 | -66 |
| allure.com | - | - | 97 | 98 | -65 |
Fanout: Over- vs. Under-performers
For Cosmetics Makeup Brands, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Fanout than they do on average across Pure LLM, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Fanout.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| rarebeauty.com | 86 | 96 | 10 | - | +64 |
| milkmakeup.com | 85 | 91 | - | - | +62 |
| trinnylondon.com | 90 | 92 | - | - | +62 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| sephora.com | 95 | 9 | 99 | 100 | -89 |
| laroche-posay.us | 42 | - | 72 | 92 | -68 |
| lancome-usa.com | 68 | - | 71 | 63 | -67 |
Google AI Overview: Over- vs. Under-performers
For Cosmetics Makeup Brands, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Google AI Overview than they do on average across Pure LLM, Fanout, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Organic Google but rank poorly, or don't appear at all, in Google AI Overview.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| drzenovia.com | - | - | 91 | 8 | +89 |
| realsimple.com | - | - | 87 | 5 | +85 |
| naturium.com | - | - | 85 | - | +85 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| elfcosmetics.com | 100 | 99 | - | 89 | -96 |
| makeupforever.com | 96 | 93 | - | 98 | -96 |
| maccosmetics.com | 96 | 85 | - | 96 | -93 |
Organic Google: Over- vs. Under-performers
For Cosmetics Makeup Brands, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Organic Google than they do on average across Pure LLM, Fanout, and Google AI Overview. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Google AI Overview but rank poorly, or don't appear at all, in Organic Google.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| thelipbar.com | - | - | - | 99 | +99 |
| crueltyfreekitty.com | - | - | - | 98 | +98 |
| thedaleydose.com | - | - | - | 98 | +98 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| rarebeauty.com | 86 | 96 | 10 | - | -64 |
| trinnylondon.com | 90 | 92 | - | - | -61 |
| chanel.com | 92 | 87 | - | - | -60 |