Consumer Legal Services
AI recommendation signal analysis across 1,342 domains and 11 buyer personas in Consumer Legal Services, led by avvo.com as the most LLM-recommended domain.
Many tables and charts on this page show only the top few results; the full data behind them runs far deeper. The complete report unlocks every row, chart, and download for this industry.
Get the full Consumer Legal Services report →How to use this page
Compare channels at a glance
See which domains win each discovery channel, and where a brand is strong in one but missing from another. Use the over- and under-performer tables to find channels where competitors hold an edge you can close, or gaps you can take first.
Where the numbers come from
LLM, Fanout, and Organic columns use a rank-weighted score: a domain at position 1 counts for more than one at position 10, summed across every query run. AI Search is a plain citation count because Google's AI Overviews carry no rank data.
What's on this page
Side-by-side rankings for LLM recommendations, web-search fanout, Google's AI Overviews, and organic results, plus an aggregate view and per-channel over/under-performer callouts.
LLM vs Fanout vs AI Search vs Organic
Compare recommendation patterns for Consumer Legal Services across all personas across four channels side by side: pick a model for LLM and Fanout, toggle Google/Bing for Organic. AI Search has no model choice (it's Google's own AI Overview, a single source, not a multi-model API) and no rank field, so it's shown as a plain citation count rather than a rank-weighted score like the other three.
The two boxes below the four channel charts offer several views of the same data; use the tabs to switch charts. Every view derives from the four charts' data directly, normalized 0-100 within each channel, and updates with the same dropdowns.
Pure LLM: Over- vs. Under-performers
For Consumer Legal Services, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Pure LLM than they do on average across Fanout, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Fanout, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Pure LLM.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| naepc.org | 86 | - | - | - | +86 |
| morganandmorgan.com | 83 | - | - | - | +83 |
| naela.org | 81 | - | - | - | +81 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| reddit.com | - | - | 90 | 98 | -63 |
| progressive.com | - | - | 95 | 91 | -62 |
| en.wikipedia.org | - | - | 86 | 100 | -62 |
Fanout: Over- vs. Under-performers
For Consumer Legal Services, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Fanout than they do on average across Pure LLM, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Fanout.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| legalzoom.com | 99 | 98 | - | - | +65 |
| probateshepherd.com | 81 | 91 | - | - | +64 |
| trustandwill.com | 90 | 92 | - | - | +62 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| consumerfinance.gov | 36 | - | 99 | 95 | -76 |
| lawyers.findlaw.com | 79 | - | 60 | 90 | -76 |
| nfcc.org | 73 | - | 96 | 44 | -71 |
Google AI Overview: Over- vs. Under-performers
For Consumer Legal Services, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Google AI Overview than they do on average across Pure LLM, Fanout, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Organic Google but rank poorly, or don't appear at all, in Google AI Overview.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| m.yelp.com | - | - | 95 | - | +95 |
| finance.yahoo.com | - | - | 89 | - | +89 |
| simonmonahanlaw.com | - | - | 89 | - | +89 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| avvo.com | 100 | 97 | - | 95 | -97 |
| lawhelp.org | 93 | 95 | - | 99 | -96 |
| findlaw.com | 97 | 79 | - | 88 | -88 |
Organic Google: Over- vs. Under-performers
For Consumer Legal Services, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Organic Google than they do on average across Pure LLM, Fanout, and Google AI Overview. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Google AI Overview but rank poorly, or don't appear at all, in Organic Google.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| wf-lawyers.com | - | - | - | 100 | +100 |
| legacylawfirmpc.com | - | - | - | 99 | +99 |
| kansas-dui-lawyer.com | - | - | - | 99 | +99 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| legalzoom.com | 99 | 98 | - | - | -66 |
| lawyers.com | 90 | 62 | 44 | - | -65 |
| nela.org | 95 | 89 | - | - | -61 |