OA9 OppAlerts AI Search Visibility & Ranking Factors
oppalerts.com →
Industry Report

Consumer Banking

Bing Search Advertisers
Dominant · Reddit Posts ρ=0.480

AI recommendation signal analysis across 641 domains and 11 buyer personas in Consumer Banking, led by chase.com as the most LLM-recommended domain.

Download this report (.xlsx)
641Domains Tracked
11Buyer Personas
organic_search_ads.report
AdvertiserScore
capitalone.com
405.0
sofi.com
273.5
bankofamerica.com
243.6
huntington.com
217.4
nerdwallet.com
178.6
Advertisers rankedn = 25
Want a custom AI visibility audit for Consumer Banking?

This report tracks how AI models and search engines recommend companies across 100 industries. If you want the same analysis run specifically against your own site and competitors, get in touch.

Get in touch →
About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Watch the paid players

Advertisers spending on these queries are betting real money on this demand. Map your paid competitors, see which of them buy the premium top-of-page placements, and spot query territory where nobody is advertising yet.

How It's Calculated

Where the numbers come from

Every ad captured on Bing results for this industry's queries, split by placement (top of page vs bottom of page) and aggregated by advertiser domain with a rank-weighted score. Google results in this dataset carry no ads field, so this report is Bing only.

Overview

What's on this page

Top and bottom placement advertiser charts plus the full advertiser tables.

Bing Search Advertisers

Bing Ads

Top and bottom advertisers on Bing for Consumer Banking queries across all personas, ranked by a rank-weighted score. The Google results in this dataset carry no advertising data, so this report covers Bing only.

Full Results

All advertisers

Every Bing advertiser for these queries, split by ad placement: top-of-page ads on the left, bottom-of-page ads on the right. Score is the same rank-weighted sum as the charts above; appearances is a plain tally.

Top Ads
DomainScoreAppearances
capitalone.com405.01803
sofi.com273.46520
bankofamerica.com243.63372
huntington.com217.35266
nerdwallet.com178.64489
ml.com176.42219
chime.com169.20212
forbes.com141.74305
banking.citi.com139.49228
lendingtree.com120.03232
bestmoney.com116.21350
bestonlinebankingaccounts.com108.24229
us.etrade.com107.07160
cardcritics.com96.53124
account.chase.com95.12140
mybanktracker.com93.9698
experian.com84.82111
depositaccounts.com82.95129
veteransunited.com78.98195
mortgagelenderscomparison.com77.07116
launchpad.rocketmortgage.com76.54202
creativeplanning.com75.92116
usbank.com74.32170
wsj.com67.8280
creditninja.com64.2498
10bestpayrollservices.com59.1981
fidelity.com58.52211
findanadvisor.retirementplanning.net57.1692
10bestmortgage.com56.1076
fool.com54.12100
money2india.icici.bank.in53.2461
forbrightbank.com50.9771
meliopayments.com47.0047
schwab.com46.39223
buy.lennar.com46.3849
openbank.us46.19163
loans.cashloansexpress.com46.0046
offers.bankrate.com45.63122
privatebank.bankofamerica.com45.2277
bluevine.com43.87104
chase.com41.0687
comparecredit.com40.3783
checkfreescore.com38.5784
bhgfinancial.com38.0038
fisherinvestments.com35.67205
raisin.com33.92136
baskbank.com32.34117
bestegg.com31.46119
learn.self.inc29.46136
buy.aura.com26.6130
freekit.birchgold.com26.0026
taylormorrison.com26.0026
truist.com25.8073
credible.com25.4165
credit-land.com25.3674
consumervoice.org25.04111
equifax.com23.7660
aarp.org22.8829
top10debtprograms.com21.4427
upstart.com21.36104
quickenloans.com20.0020
salliemae.com19.9955
moneyrates.com19.8760
pennymac.com19.04100
breadfinancial.com18.8973
lp.datavisor.com18.4723
compareaccounts.com18.2653
thenokbox.com18.0018
edelmanfinancialengines.com17.7670
rates.savingsaccounts.com17.55100
lifelock.norton.com17.5543
choicecash.com17.3249
firsthorizon.com16.7333
synchrony.com16.4767
notredamefcu.com16.0016
pimco.com16.0016
reviewed.app15.7563
myfico.com15.4552
wintrust.com15.1219
desertfinancial.com15.0015
trustedcompanyreviews.com15.0015
veteran.com14.8922
itrustcapital.com14.8542
marriott.com14.7533
midfirst.com13.9640
findbanks.com13.9048
fund.com13.7638
interactivebrokers.com13.7337
coasttocoasttradelines.com13.4438
netcredit.com13.2676
langleyfcu.org13.0013
americanexpress.com13.0013
hometitlelock.com12.7827
onemainfinancial.com12.5827
wesbanco.com12.5419
privatebank.jpmorgan.com12.3117
financehq.com12.1562
fourleaffcu.com12.0727
fiduciary.comparisonadviser.com12.0234
usaa.com11.6714
mortgagereviewguide.com11.3955
speedytitleloans.net11.0011
top10.com10.9163
us.hsbc.com10.1434
better.com10.0717
debt-consolidation-reviews.org10.0612
candescent.com10.0010
10beststudentloans.com10.0010
sprucemoney.com9.9028
firstresidential.com9.7148
midlandsb.com9.5733
navyfederal.org9.5527
gusto.com9.4228
cit.com9.3742
homes.com9.3227
top10moneytransfer.com9.1143
institutional.fidelity.com9.009
bankrate.com8.6645
thecreditpeople.com8.2414
themilitarywallet.com8.1846
identityprotectionreview.com8.0934
accountoffers.wellsfargo.com7.6428
best.ratepro.co6.9336
baronessbuys.com6.8428
pbig.ml.com6.7710
10bestdebtconsolidation.com6.7219
earnest.com6.5434
savantwealth.com6.5349
creditwise.capitalone.com6.4531
wellsfargo.com6.3618
bobbennie.com6.1632
bizzdesign.com6.006
thomsonreuters.com6.006
rakuten.com6.006
top5merchantservices.com6.006
maples.com6.006
skypassvisa.com5.9731
remitly.com5.9118
bannerbank.com5.8121
corevestfinance.com5.779
1stsource.com5.6616
globelifeinsurance.com5.289
53.com5.2633
go.brinks.com5.2413
abacuscc.org5.005
financeofamerica.com5.005
kovocredit.com4.9439
t-mobile.com4.8516
topidentityprotection.com4.8425
keycurrency.co.uk4.7523
firstambank.com4.6013
communityamerica.com4.6013
arizonafinancial.org4.6013
ramp.com4.5411
bestbusinessloansonline.com4.4413
happen.com4.4323
apply.freedomdebtrelief.com4.3416
capitalgroup.com4.3320
insights.smartasset.com4.3029
mortgage-insiders.com4.2322
web.moneylion.com4.0513
veteransunitedrealty.com4.0421
annuityassociation.com4.004
intuit.com4.004
abestudentloans.com4.004
top10businessbanks.com4.004
tradewins.com4.004
bing.com3.9740
usdaloans.com3.8520
discover.com3.7530
admortgage.com3.7311
secure2.nationalcreditreport.com3.6124
kitsapcu.org3.5410
mutualofomaha.com3.485
secure.scoresense.com3.4422
flagstar.com3.4111
financebuzz.com3.354
taylorcu.org3.2717
quickbooks.intuit.com3.2013
usmoneyreserve.com3.189
neweradebtsolutions.com3.134
citadelbanking.com3.003
tipalti.com3.003
navy.com3.003
moneylion.com2.838
cambridgeassociates.com2.838
ibm.com2.776
nationwide.com2.7611
marcus.com2.709
thrivent.com2.6914
betterment.com2.5218
ownerbuilderloans.com2.5013
td.com2.4414
quotes.expertmarket.com2.4313
businessloanscompare.com2.415
freerateupdate.com2.3917
uprova.com2.3818
floridadebtrelief.org2.353
manageengine.com2.353
pennian.bank2.3112
fidelitylifeinsurance.com2.3112
corient.com2.2518
creditkarma.com2.254
kyriba.com2.193
trustandwill.com2.126
hp.com2.1211
point.com2.1211
supermoney.com2.064
lendgo.com2.0016
covantagecu.org2.002
allianztravelinsurance.com2.0016
3riversfcu.org2.0016
findhomeinsurance.com2.002
webuyuglyhouses.com2.002
lighthouselife.com2.002
phoenixenergy.com1.9210
ethos.com1.834
creditcards.wellsfargo.com1.775
powerwizard.com1.775
jgwentworth.com1.7613
regions.com1.609
thriventbank.com1.589
thecollegeinvestor.com1.548
collegeave.com1.548
americanemergencyfund.com1.548
ethoslife.com1.514
nitrogenwealth.com1.5012
business.bankofamerica.com1.414
firstunitedbank.com1.414
topfundings.com1.414
creditrentboost.com1.3811
mintmobile.com1.3811
edwardjones.com1.3811
biz2credit.com1.3811
dcu.org1.359
the10bestpayrollservices.com1.352
ukg.com1.357
salesforce.com1.285
lp.nationalfunding.com1.254
key.com1.2510
lendio.com1.192
life.selectquote.com1.194
rmrgroup.com1.156
top-merchantservices.com1.156
madisontrust.com1.156
firsttechfed.com1.156
invesco.com1.139
creditcards.chase.com1.139
drivetime.com1.063
theubank.com1.063
motivosity.com1.063
fbijobs.gov1.063
mortgageeducators.com1.063
campaigns.mtb.com1.001
bmo.com1.001
info.lbcu.org1.001
consumeraffairs.com1.008
patelco.org1.001
pdsdebt.com1.001
fsastore.com1.001
greenpath.com1.001
vrbo.com1.001
nextinsurance.com1.001
avmalifeplans.com1.001
treasurysoftware.com1.001
fundstratdirect.com1.001
unity.edu1.001
degrees.snhu.edu1.001
selfstorage.com1.001
fourseasons.com1.001
1800accountant.com1.001
talkwalker.com1.001
comparestocktradingapps.com0.965
mypremiercreditcard.com0.774
forms.workday.com0.774
gecu.com0.774
merchants.doordash.com0.774
communityfirstcu.org0.712
newamericanfunding.com0.712
quicken.com0.712
brex.com0.712
derivativepath.com0.712
libertymutual.com0.712
ownerly.com0.712
lendvio.com0.712
ramseysolutions.com0.704
servicelink.com0.704
hncu.org0.695
aarp-lifeinsurance.com0.634
students.1fbusa.com0.635
app.new.atlasfin.com0.635
accrediteddebtrelief.com0.583
advisors.vanguard.com0.583
waveapps.com0.583
chatgpt.com0.583
newyorklife.com0.574
colonialpenn.com0.552
xero.com0.513
finder.com0.504
thepointsguy.com0.504
fcbanking.com0.382
ofx.com0.382
wealthhub.focuspartners.com0.382
anchorfinancial.com0.382
sunloan.com0.382
business.bofa.com0.382
allstate.com0.382
servicenow.com0.382
angi.com0.382
jgxx.globelifeinsurance.com0.382
weightwatchers.com0.383
indeed.com0.383
willowwealth.com0.383
cfos.io0.351
wisdomtree.com0.351
arkansasdebtrelief.org0.351
larsontaxrelief.com0.351
warbyparker.com0.351
start.nationaldebtrelief.com0.351
hometogo.com0.351
home.getratequotes.com0.351
corebridgedirect.com0.351
completedisabilitylawyers.com0.351
highradius.com0.351
online.cornell.edu0.351
strayer.edu0.351
publicstorage.com0.351
hotels.com0.351
top10taxreliefservices.com0.351
fieldworkhub.com0.351
nebraskadebtrelief.org0.351
trivago.com0.322
stampli.com0.252
join.smartcredit.com0.252
amone.com0.252
fastexpert.com0.252
trustage.com0.252
floridatrust.com0.191
californiadebtrelief.org0.191
amazon.com0.191
10bestpayrollsoftware.com0.191
lecollectionist.com0.191
biberk.com0.191
compare.financialadvisor.net0.191
go.meliopayments.com0.191
csuglobal.edu0.191
online.bryantstratton.edu0.191
fundera.com0.191
1800packrat.com0.191
kmaaccountingandtaxservices.com0.191
nav.com0.191
cbinsights.com0.191
novo.co0.191
saveautoinsurance.com0.191
deloitte.com0.131
vitalitymedical.com0.131
insurance.lendingtree.com0.131
hrblock.com0.131
evaluation.forthepeople.com0.131
saic.edu0.131
info.waldenu.edu0.131
vmeacquisitions.com0.131
kayak.com0.131
irsfreshstart.org0.131
joinpogo.com0.131
saveonyourautoinsurance.com0.131
366 advertisersAll results shown
Bottom Ads
DomainScoreAppearances
capitalone.com381.12665
sofi.com266.20494
bankofamerica.com230.01299
huntington.com222.50249
bestmoney.com180.57299
ml.com166.76191
banking.citi.com165.17208
nerdwallet.com155.15376
bestonlinebankingaccounts.com145.65235
chime.com127.16217
forbes.com127.14247
veteransunited.com105.58193
launchpad.rocketmortgage.com101.21161
mybanktracker.com94.7798
lendingtree.com92.79134
cardcritics.com92.35114
account.chase.com89.97110
us.etrade.com84.85165
depositaccounts.com84.40129
experian.com79.57103
creativeplanning.com78.08123
creditninja.com70.3798
usbank.com66.25111
wsj.com65.0065
offers.bankrate.com64.40130
mortgagelenderscomparison.com63.67116
learn.self.inc60.1597
10bestpayrollservices.com56.0056
fool.com54.7499
10bestmortgage.com54.6158
money2india.icici.bank.in53.2461
reviewed.app51.07153
baskbank.com47.48158
buy.lennar.com47.0649
meliopayments.com47.0047
bankrate.com45.0045
privatebank.bankofamerica.com43.5767
bluevine.com42.4562
bestegg.com41.12119
chase.com40.6984
us.hsbc.com40.04126
topidentityprotection.com40.0040
top10.com38.6158
bhgfinancial.com38.0038
fidelity.com37.5587
findanadvisor.retirementplanning.net37.1468
yelp.com37.0037
raisin.com33.79158
schwab.com33.62137
comparecredit.com33.3840
earnest.com31.47120
lifelock.norton.com31.0237
hometitlelock.com27.0027
freekit.birchgold.com26.0026
nav.com26.0026
taylormorrison.com26.0026
thriventbank.com25.7127
aboutcreditcards.org24.0024
openbank.us23.9475
mbusa.com23.0023
lp.datavisor.com23.0023
fisherinvestments.com21.3754
amazon.com21.0433
top10debtprograms.com20.3521
upstart.com20.2433
quickenloans.com20.0020
edwardjones.com19.5537
salliemae.com19.4951
veteran.com18.7722
compareaccounts.com18.7453
firsthorizon.com18.1037
thenokbox.com18.0018
identityprotectionreview.com17.7943
moneyrates.com17.3740
choicecash.com17.3249
top10moneytransfer.com17.2778
pennymac.com16.8829
mortgagereviewguide.com16.5645
consumervoice.org16.1352
notredamefcu.com16.0016
findbanks.com15.9937
truist.com15.6457
credit-land.com15.2169
wintrust.com15.1219
desertfinancial.com15.0015
trustedcompanyreviews.com15.0015
itrustcapital.com14.8542
synchrony.com14.7322
coasttocoasttradelines.com14.1440
langleyfcu.org14.0616
fund.com13.8842
interactivebrokers.com13.7337
forbrightbank.com13.6228
breadfinancial.com13.4865
marriott.com13.4327
pimco.com13.4116
communityamerica.com13.0013
americanexpress.com13.0013
edelmanfinancialengines.com12.9041
wesbanco.com12.5419
privatebank.jpmorgan.com12.3117
fiduciary.comparisonadviser.com12.0234
fourleaffcu.com11.9426
equifax.com11.9331
freerateupdate.com11.6733
netcredit.com11.5560
betterment.com11.0011
synergentcorp.com11.0011
speedytitleloans.net11.0011
go.meliopayments.com10.9456
checkfreescore.com10.2830
debt-consolidation-reviews.org10.0612
myfico.com10.0010
10beststudentloans.com10.0010
accountoffers.wellsfargo.com9.9519
creditcards.wellsfargo.com9.9028
aarp.org9.9028
firsttechfed.com9.8251
quickbooks.intuit.com9.5812
midlandsb.com9.5733
navyfederal.org9.5527
gusto.com9.4228
midfirst.com9.4138
sprucemoney.com9.3932
cit.com9.3742
thecreditpeople.com9.3510
better.com9.1910
ramp.com9.0611
onemainfinancial.com9.0611
institutional.fidelity.com9.009
10bestpersonalloans.com9.009
ibm.com8.7712
firstresidential.com8.4533
howtochangeguide.com8.1323
pbig.ml.com8.0610
loans.cashloansexpress.com8.008
cambridgeassociates.com8.008
secure.scoresense.com7.7822
kitsapcu.org7.4221
best.ratepro.co7.4136
keycurrency.co.uk7.0931
10bestdebtconsolidation.com6.5619
remitly.com6.4621
insights.smartasset.com6.4019
uprova.com6.3533
allaboutfinance.org6.1928
bobbennie.com6.1632
bizzdesign.com6.006
rakuten.com6.006
top5merchantservices.com6.006
maples.com6.006
abestudentloans.com5.779
t-mobile.com5.6616
mortgage-insiders.com5.6616
buy.aura.com5.5227
baronessbuys.com5.3928
go.brinks.com5.2413
concur.com5.2027
filelocations.com5.2027
web.moneylion.com5.0512
abacuscc.org5.005
financeofamerica.com5.005
guidehouse.com5.005
start.nationaldebtrelief.com4.7824
firstambank.com4.6013
arizonafinancial.org4.6013
globelifeinsurance.com4.458
usaa.com4.4413
happen.com4.4323
admortgage.com4.3114
pennian.bank4.2412
bestbusinessloansonline.com4.2412
credible.com4.128
annuityassociation.com4.004
intuit.com4.004
top10businessbanks.com4.004
tradewins.com4.004
53.com3.9212
biz2credit.com3.8911
capitalgroup.com3.8520
apply.freedomdebtrelief.com3.679
candescent.com3.5410
skypassvisa.com3.5410
mypathfinance.com3.5410
financebuzz.com3.354
mutualofomaha.com3.354
lp.nationalfunding.com3.354
usmoneyreserve.com3.189
lawyer.phoneslink.com3.189
cars.com3.189
1stsource.com3.0816
quicken.com3.065
lendio.com3.029
citadelbanking.com3.003
consumeraffairs.com3.003
neweradebtsolutions.com3.003
navy.com3.003
amfam.com3.003
mortgageeducators.com3.003
flagstar.com2.838
frostbank.com2.838
hudhomesusa.org2.838
moneylion.com2.838
marcus.com2.709
ownerbuilderloans.com2.5013
quotes.expertmarket.com2.5013
floridadebtrelief.org2.353
manageengine.com2.353
fidelitylifeinsurance.com2.3112
trustandwill.com2.126
bannerbank.com2.1211
creditrentboost.com2.1211
hp.com2.1211
ftni.com2.1211
point.com2.1211
supermoney.com2.064
covantagecu.org2.002
creditkarma.com2.002
kyriba.com2.002
findhomeinsurance.com2.002
webuyuglyhouses.com2.002
compare.gethealthcoverage.org2.002
lighthouselife.com2.002
key.com1.9210
allianztravelinsurance.com1.9210
businessloanscompare.com1.775
life.selectquote.com1.713
jgwentworth.com1.615
business.bankofamerica.com1.414
rocketlawyer.com1.414
firstunitedbank.com1.414
topfundings.com1.414
gecu.com1.414
ethoslife.com1.383
ethos.com1.383
the10bestpayrollservices.com1.352
ukg.com1.357
collegeave.com1.357
compare.financialadvisor.net1.357
salesforce.com1.285
top5best.com1.156
rmrgroup.com1.156
thomsonreuters.com1.156
savantwealth.com1.156
madisontrust.com1.156
drivetime.com1.063
tipalti.com1.063
motivosity.com1.063
fbijobs.gov1.063
commercialunderwriter.org1.063
campaigns.mtb.com1.001
usdaloans.com1.001
bmo.com1.001
dcu.org1.001
patelco.org1.001
arkansasdebtrelief.org1.001
pdsdebt.com1.001
fsastore.com1.001
help.taxsights.com1.001
greenpath.com1.001
vrbo.com1.001
en.lawinfopedia.com1.001
nextinsurance.com1.001
avmalifeplans.com1.001
explore.gcu.edu1.001
treasurysoftware.com1.001
highradius.com1.001
bizcapitaltodayllc.com1.001
online.cornell.edu1.001
degrees.snhu.edu1.001
publicstorage.com1.001
hotels.com1.001
top10taxreliefservices.com1.001
multifamily.fanniemae.com1.001
talkwalker.com1.001
nebraskadebtrelief.org1.001
saveautoinsurance.com1.001
capitalpest.com1.001
appcrazy.com0.965
comparestocktradingapps.com0.965
rates.savingsaccounts.com0.965
plannedgiving.edf.org0.965
forms.workday.com0.774
regions.com0.774
go2bank.com0.774
nationwide.com0.774
corevestfinance.com0.774
merchants.doordash.com0.774
1800accountant.com0.743
fcbanking.com0.712
communityfirstcu.org0.712
newamericanfunding.com0.712
brex.com0.712
derivativepath.com0.712
libertymutual.com0.712
ownerly.com0.712
livelyme.com0.712
jgxx.globelifeinsurance.com0.712
financehq.com0.712
aarp-lifeinsurance.com0.712
ramseysolutions.com0.583
themilitarywallet.com0.583
advisors.vanguard.com0.583
waveapps.com0.583
chatgpt.com0.583
quote.netquote.com0.583
upgrade.com0.583
myfreescorenow.com0.583
taxexpertnow.com0.552
hrblock.com0.552
consumermoneyguide.com0.382
anchorfinancial.com0.382
sunloan.com0.382
kovocredit.com0.382
business.bofa.com0.382
servicenow.com0.382
colonialpenn.com0.382
lendvio.com0.382
trivago.com0.382
lifeinsurancepro.org0.382
mypremiercreditcard.com0.351
lendgo.com0.351
info.lbcu.org0.351
servicelink.com0.351
target.com0.351
cfos.io0.351
wisdomtree.com0.351
larsontaxrelief.com0.351
warbyparker.com0.351
hometogo.com0.351
ziplawyer.com0.351
biberk.com0.351
altruist.com0.351
corebridgedirect.com0.351
completedisabilitylawyers.com0.351
abe-online.com0.351
prophix.com0.351
uslegalforms.com0.351
unity.edu0.351
info.waldenu.edu0.351
selfstorage.com0.351
fourseasons.com0.351
capterra.com0.351
fieldworkhub.com0.351
barracuda.com0.351
californiadebtrelief.org0.191
deloitte.com0.191
justanswer.com0.191
newyorklife.com0.191
aberdeeninvestments.com0.191
galileo-ft.com0.191
dochub.com0.191
phoenixenergy.com0.191
strayer.edu0.191
fundera.com0.191
1800packrat.com0.191
freecash.com0.191
smallbusiness.experian.com0.191
cbinsights.com0.191
hotbot.com0.191
novo.co0.191
hncu.org0.191
362 advertisersAll results shown