Trend Driven Gen Z
AI recommendation signal analysis across 121 domains for the Trend Driven Gen Z persona in Clothing Apparel Retail.
Many tables and charts on this page show only the top few results; the full data behind them runs far deeper. The complete report unlocks every row, chart, and download for this industry.
Get the full Clothing Apparel Retail report →How to use this page
Compare channels at a glance
See which domains win each discovery channel, and where a brand is strong in one but missing from another. Use the over- and under-performer tables to find channels where competitors hold an edge you can close, or gaps you can take first.
Where the numbers come from
LLM, Fanout, and Organic columns use a rank-weighted score: a domain at position 1 counts for more than one at position 10, summed across every query run. AI Search is a plain citation count because Google's AI Overviews carry no rank data.
What's on this page
Side-by-side rankings for LLM recommendations, web-search fanout, Google's AI Overviews, and organic results, plus an aggregate view and per-channel over/under-performer callouts.
LLM vs Fanout vs AI Search vs Organic
Compare recommendation patterns for Trend Driven Gen Z across four channels side by side: pick a model for LLM and Fanout, toggle Google/Bing for Organic. AI Search has no model choice (it's Google's own AI Overview, a single source, not a multi-model API) and no rank field, so it's shown as a plain citation count rather than a rank-weighted score like the other three.
The two boxes below the four channel charts offer several views of the same data; use the tabs to switch charts. Every view derives from the four charts' data directly, normalized 0-100 within each channel, and updates with the same dropdowns.
Pure LLM: Over- vs. Under-performers
For Trend Driven Gen Z, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Pure LLM than they do on average across Fanout, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Fanout, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Pure LLM.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| urbanoutfitters.com | 88 | 22 | - | - | +80 |
| princesspolly.com | 81 | 67 | - | - | +59 |
| revolve.com | 63 | 11 | - | - | +59 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| printful.com | - | - | 90 | 100 | -63 |
| us.princesspolly.com | - | - | 79 | 96 | -58 |
| instyle.com | - | - | 95 | 50 | -48 |
Fanout: Over- vs. Under-performers
For Trend Driven Gen Z, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Fanout than they do on average across Pure LLM, Google AI Overview, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Google AI Overview, and Organic Google but rank poorly, or don't appear at all, in Fanout.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| shopcider.com | 25 | 78 | - | - | +69 |
| zara.com | 75 | 89 | 5 | - | +62 |
| princesspolly.com | 81 | 67 | - | - | +40 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| printful.com | - | - | 90 | 100 | -63 |
| us.princesspolly.com | - | - | 79 | 96 | -58 |
| instyle.com | - | - | 95 | 50 | -48 |
Google AI Overview: Over- vs. Under-performers
For Trend Driven Gen Z, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Google AI Overview than they do on average across Pure LLM, Fanout, and Organic Google. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Organic Google but rank poorly, or don't appear at all, in Google AI Overview.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| instagram.com | - | - | 100 | 24 | +92 |
| instyle.com | - | - | 95 | 50 | +78 |
| threads.com | - | - | 74 | - | +74 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| zara.com | 75 | 89 | 5 | - | -49 |
| princesspolly.com | 81 | 67 | - | - | -49 |
| edikted.com | 69 | 56 | - | - | -41 |
Organic Google: Over- vs. Under-performers
For Trend Driven Gen Z, domains ranked by percentile rank within each channel (100 = top domain in that channel, 0 = present but ranked last, a dash = never appeared in that channel's results at all). Over-performers (left) rank far better in Organic Google than they do on average across Pure LLM, Fanout, and Google AI Overview. Under-performers (right) are the mirror case: domains that do well across Pure LLM, Fanout, and Google AI Overview but rank poorly, or don't appear at all, in Organic Google.
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| tiktok.com | - | - | - | 94 | +94 |
| us.boohoo.com | - | - | - | 89 | +89 |
| aeropostale.com | - | - | - | 87 | +87 |
| Domain | LLM | Fanout | AI Overview | Organic | Gap |
|---|---|---|---|---|---|
| zara.com | 75 | 89 | 5 | - | -56 |
| princesspolly.com | 81 | 67 | - | - | -49 |
| edikted.com | 69 | 56 | - | - | -41 |