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Industry Report

Auto Insurance

Bing Search Advertisers
Dominant · Search Engine Appearances ρ=0.626

AI recommendation signal analysis across 491 domains and 11 buyer personas in Auto Insurance, led by geico.com as the most LLM-recommended domain.

Download this report (.xlsx)
491Domains Tracked
11Buyer Personas
organic_search_ads.report
AdvertiserScore
geico.com
503.4
smarterauto.com
362.3
nerdwallet.com
246.3
directauto.com
202.2
amica.com
133.0
Advertisers rankedn = 25
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About This Report

How to use this page

Industry view: this page aggregates every persona's data for the whole industry, plus industry-wide queries. Pick a persona from the sidebar to narrow the lens to one segment.
Use Case

Watch the paid players

Advertisers spending on these queries are betting real money on this demand. Map your paid competitors, see which of them buy the premium top-of-page placements, and spot query territory where nobody is advertising yet.

How It's Calculated

Where the numbers come from

Every ad captured on Bing results for this industry's queries, split by placement (top of page vs bottom of page) and aggregated by advertiser domain with a rank-weighted score. Google results in this dataset carry no ads field, so this report is Bing only.

Overview

What's on this page

Top and bottom placement advertiser charts plus the full advertiser tables.

Bing Search Advertisers

Bing Ads

Top and bottom advertisers on Bing for Auto Insurance queries across all personas, ranked by a rank-weighted score. The Google results in this dataset carry no advertising data, so this report covers Bing only.

Full Results

All advertisers

Every Bing advertiser for these queries, split by ad placement: top-of-page ads on the left, bottom-of-page ads on the right. Score is the same rank-weighted sum as the charts above; appearances is a plain tally.

Top Ads
DomainScoreAppearances
geico.com503.36661
smarterauto.com362.27799
nerdwallet.com246.28415
directauto.com202.15281
amica.com133.03166
progressive.com127.07375
mwg.aaa.com123.70146
ultimateinsurance.com121.33259
bestmoney.com111.66208
compare-auto-insurance-quotes.com109.09212
saveautoinsurance.com95.01243
libertymutual.com84.99253
hiscox.com82.12150
autoinsuranceseekers.com71.24251
compareauto.com68.04122
thegeneral.com65.8978
quickguarding.com65.37104
saveonyourautoinsurance.com63.59114
compare.com63.06155
salinasagency.eiagents.com55.0055
elitelitigators.com55.0055
yelp.com55.0055
aarp.thehartford.com52.69237
safelite.com51.1080
safedriver.com49.0049
driveroadside.com48.0048
autoinsurance.insure.com40.01138
cheaper-quotes.com39.58127
biberk.com39.2178
insurify.com38.4998
statefarm.com35.78114
aandaglass.com29.0029
forbes.com27.14131
njm.com27.0027
experian.com25.0469
elephant.com24.0024
bing.com22.35106
auto.free-insurance-quotes.us22.2763
ez.insure20.1557
donatecartoveterans.org19.0019
autoglassnow.com18.5842
joinroot.com17.36113
roadside.goodsam.com16.9748
affordablehealthinsurancetoday.com16.0016
quote.insurancequotes.com14.5421
auto.military.com14.1363
allstate.com13.6536
accidentattorneys.com12.1263
westernmutual.com12.0012
freeway.com11.7461
insurance.firerescue1.com11.0011
simplybusiness.com10.9757
l.ottoinsurance.com10.7757
plymouthrock.com10.4651
insurance-rates.com9.5769
allianztravelinsurance.com8.2510
openroadautoinsurance.com8.008
nextinsurance.com7.9458
mutualofomaha.com7.7220
thezebra.com6.3519
icpitt.eiagents.com5.7546
savewithsandstone.com5.6616
quotewizard.com5.2436
compare-cheap-insurance-quotes.com5.0026
insuranceway.com5.005
insurance.lendingtree.com4.4413
clearchoice.com4.004
myquote.com3.8911
trdtreatment.com3.6619
quickbooks.intuit.com3.2526
healthcare.com3.0816
supersure.com3.003
money.com2.838
creditkarma.com2.6914
wsj.com2.002
pickhealthinsurance.com2.0016
allstarpros.com2.002
farmers.com1.8610
insureonthespot.com1.7514
myinsurancequote.com1.478
amfam.com1.352
insurance.financebuzz.com1.357
official-insurance.com1.063
saferoadinsurance.com1.008
choose.fdazar.com1.001
buy.lennar.com1.001
carfax.com1.001
capitalone.com1.001
findhomeinsurance.com1.001
creativeplanning.com1.001
ace.aaa.com0.774
housecallpro.com0.712
replacementglass.co0.382
homeserve.com0.383
injurycompensation.com0.351
firstresidential.com0.351
bumper.com0.351
neptuneflood.com0.351
usaa.com0.351
choicecash.com0.351
lemonade.com0.351
coasttocoasttradelines.com0.351
att.com0.351
lnjury.com0.191
veteransunited.com0.191
goodcar.com0.191
globelifeinsurance.com0.191
netcredit.com0.191
checkfreescore.com0.191
t-mobile.com0.191
bankofamerica.com0.131
publicrecords.us0.131
ethoslife.com0.131
myfico.com0.131
114 advertisersAll results shown
Bottom Ads
DomainScoreAppearances
geico.com491.10590
smarterauto.com378.82622
nerdwallet.com226.87297
directauto.com152.28230
progressive.com135.88400
compare-auto-insurance-quotes.com133.50255
amica.com133.03166
saveautoinsurance.com130.17215
mwg.aaa.com121.01132
ultimateinsurance.com120.52259
bestmoney.com108.40153
safelite.com69.6078
thegeneral.com67.9878
hiscox.com62.6895
ez.insure57.0057
autoinsuranceseekers.com56.94140
salinasagency.eiagents.com55.0055
elitelitigators.com55.0055
yelp.com55.0055
saveonyourautoinsurance.com51.6081
safedriver.com49.0049
driveroadside.com48.0048
statefarm.com47.68148
compare.com44.0292
insurify.com43.3877
aarp.thehartford.com42.97122
libertymutual.com42.69101
autoinsurance.insure.com40.41138
biberk.com37.8074
joinroot.com30.02156
cheaper-quotes.com29.5172
quickguarding.com28.0498
compareauto.com27.7082
nextinsurance.com24.03119
elephant.com24.0024
auto.free-insurance-quotes.us22.2763
experian.com20.4556
l.ottoinsurance.com19.0954
donatecartoveterans.org19.0019
auto.military.com18.9866
roadside.goodsam.com16.9748
affordablehealthinsurancetoday.com16.0016
insurance-rates.com15.5369
autoglassnow.com15.1219
quote.insurancequotes.com14.5421
allstate.com12.1929
westernmutual.com12.0012
freeway.com11.7461
autoglass.net11.1658
insurance.firerescue1.com11.0011
myinsurancequote.com10.8918
aandaglass.com10.2529
us.etrade.com10.0010
allianztravelinsurance.com8.199
openroadautoinsurance.com8.008
mutualofomaha.com7.7220
thezebra.com7.6016
reviewed.app7.007
glass.com6.0117
amfam.com5.9610
savewithsandstone.com5.6616
artinsurancenow.com5.3015
quickbooks.intuit.com5.0026
insuranceway.com5.005
njm.com5.005
autoglassaces.com4.2412
insurance.lendingtree.com4.2412
clearchoice.com4.004
insurancelosslawyer.com4.004
myquote.com3.8911
forbes.com3.8520
trdtreatment.com3.6619
a-premium.com3.5410
official-insurance.com3.003
supersure.com3.003
money.com2.838
insurance.financebuzz.com2.477
lendio.com2.477
allstarpros.com2.002
crunchyroll.com1.9210
quotewizard.com1.548
plymouthrock.com1.414
commercialunderwriter.org1.414
goatsautoglass.com1.156
choose.fdazar.com1.001
buy.lennar.com1.001
carfax.com1.001
capitalone.com1.001
affordable-home-insurance.org1.001
findhomeinsurance.com1.001
creativeplanning.com1.001
cheapest-auto-insurance.com0.965
homeinsurancespecials.com0.965
quote.netquote.com0.774
wsj.com0.712
replacementglass.co0.712
housecallpro.com0.382
injurycompensation.com0.351
firstresidential.com0.351
bumper.com0.351
neptuneflood.com0.351
lnjury.com0.351
usaa.com0.351
amazon.com0.351
choicecash.com0.351
page.merlinlawgroup.com0.351
lemonade.com0.351
coasttocoasttradelines.com0.351
att.com0.351
justanswer.com0.191
veteransunited.com0.191
goodcar.com0.191
allaboutfinance.org0.191
globelifeinsurance.com0.191
tranpen.com0.191
netcredit.com0.191
blueskycoverage.com0.191
117 advertisersAll results shown