If you qualify outreach sites, you need context for a site's current metrics before spending time on a possible placement. A current PageRank value describes a site's position in the link graph. Review its history to see how that position has changed before investing time in a placement.
Look up the site
Enter a hostname, or paste a list. A full URL is reduced to its host. Subdomains are kept distinct, so blog.example.com and example.com are separate lookups with separate measurements.
A batch accepts up to 100 hostnames. A longer list is refused outright with both counts named, and nothing in it is looked up. The refusal is complete on purpose: a partial answer would return the first hundred and leave you to notice the rest were missing.
Read three numbers, not one
Three figures come back for every lookup: the registrable domain, the host you entered, and its www variant.
All three appear because the host and its www variant are counted separately in the link graph and their figures do not agree. Choosing one to display would hide the other, and for many sites the www figure is the meaningful one.
The chart behavior you must know before reading one
From January 2026 the underlying graph began counting www.example.com separately from example.com. For sites serving from the www hostname, the bare host figure drops close to nothing from that month and the www figure takes it up.
The worked example is an anonymized host: host 56 and www 0 through December 2025, then host 31 and www 56 from January 2026 onward.
Nothing happened to that website. The measurement moved.
The chart uses the bare host before January 2026 and the www host from that month onward to show one line for the site. Apply the same rule when analyzing exported rows. Otherwise, www-served prospects will appear to have declined sharply in January 2026.
What each pattern suggests
| Shape over three years | Reading | Decision |
|---|---|---|
| Steady | Established, holding position | Approach; expect competition for placement |
| Rising consistently | Gaining links and attention | Approach now, before it is obvious |
| Peaked, declining two years | Losing ground, possibly unmaintained | Check whether it still publishes before investing |
| Flat and near zero throughout | Never established | Judge on audience alone; the link adds little |
| Single sharp drop | Check the month first | January 2026 is the measurement change, not an event |
The declining case is the one a current figure hides completely, and it is common among directories and resource sites that were maintained for a period and then were not.
Combine it with what a chart cannot show
The measurement describes link structure. It says nothing about editorial standards, audience quality or whether anyone still reads the site.
Also check whether the site remains active: its latest publication date, current contact details, recent author bylines, and recent comments or updates.
A site with a modest and stable measurement that publishes weekly to precisely your audience is a better prospect than a larger site that stopped publishing in 2023, whatever the numbers say.
Where this fits in the sequence
Use it after relevance and mechanism checks, not before. A history lookup on a site that does not accept contributions is wasted, however good the chart looks.
Its right place is ordering a shortlist you already believe in, which is covered in deciding which prospects are worth the effort.
Two limits worth stating
Measurements are monthly, so the latest figure reflects the most recent completed measurement rather than today. A link earned last week will not appear yet.
Charts are drawn from January 2020, and older data is not shown whether or not it exists.
Check history when a prospect is worth investigating further. Combine the trend with a review of the current site before deciding to pursue it.
See PageRank history, how the measurements are produced, or the Link Graph report.