If you choose content assignments, you need questions that matter to the intended reader and a clear reason to answer them. Content FAQs separates question research into six views. The source tells you whether a question was suggested by a model, appeared in a search result, or came from an indexed page. That provenance decides what writing an answer would achieve.
The six sources
| View | Contains | Evidence of |
|---|---|---|
| LLM FAQs | Model-generated questions for the campaign and its personas | What a model associates with the buying decision |
| Search FAQs | Questions from collected search result question blocks | Related questions from search engines |
| Related Search Questions | Question-shaped related searches | What people go on to ask next |
| Result Titles | Questions used in the titles of collected results | How competing pages frame the subject |
| News FAQs | Question-shaped titles in the News Index | Questions arising in current coverage |
| Prospect FAQs | Question-shaped titles in the Prospect Index | How the wider field discusses itself |
LLM FAQs is the one with no equivalent in conventional keyword research. A question a model associates with your market is a question its answers already address, and whether they draw on your material is the opportunity.
Result Titles is the most underused. It shows the angles already taken, which tells you both what is expected and what nobody has written.
Choose the question before choosing the page
A list of questions is not a content plan. Three filters reduce it to something workable.
Can you answer it better than the pages doing so now? Look at what exists before committing. A worse version of an existing answer achieves nothing.
Does answering it help someone who could buy from you? Plenty of relevant questions come from people who will never be customers. Answering them is a deliberate choice rather than a default.
Do you have something specific to say? The questions worth your time are the ones where your experience produces a better answer than a general one.
Keep the phrasing, and watch for questions that only look alike
A question's original wording includes the reader's assumptions. Rewriting it as a keyword phrase can remove them.
Two questions about the same subject can be different questions. "How much does X cost?" asks for a number. "Is X worth it?" asks for a comparison against an alternative. One page trying to serve both usually serves neither.
Read the wording rather than the topic when deciding whether two rows are one page or two.
What follows
Use Content Types to research existing material in your chosen format. Once you have a draft, use Content Optimizer to check whether it addresses the intended reader.
Before assigning an article, record the selected question, its source and the evidence the writer will need.
See selecting questions to write about, Content Types, or Content Optimizer.