If you prepare client reviews, you need to connect a reported change with the records that explain it. The Campaign Dashboard shows daily opportunity discoveries alongside AI answer history, organic search history, PageRank history and discovered brand links. Use it to find the report that explains a change.
Open the matching pages from a daily count
Each configured opportunity has separate News Index and Prospect Index rows across recent days. Select a count to open the matching pages from that index and day.
A zero and a dot mean different things. A zero means the search was counted and found no matches. A dot means that index was not counted for that day.
Reading a dot as a zero turns an uncounted day into an apparently quiet one, which matters when you are explaining a flat week to a client. Check which you are looking at before drawing a conclusion from a gap.
Read the market charts at the correct level
The AI and search charts combine results across tracked items. Selecting a single prompt or keyword changes the view to that item's observed position.
A combined value and an individual position answer different questions, and moving between them without noticing is the most common misreading here. A combined line can fall while your most important prompt improves, because the combination includes items you care less about.
Decide which question you are asking before choosing a level.
The PageRank chart and the www change
PageRank history provides link-graph context using the same chart rules as the Link Graph pages.
From January 2026, the underlying graph counts a host and its www variant separately. For sites served on www, the bare-host value falls while the www value increases. The chart draws one line across that change to represent the same site.
Use the underlying evidence for a client explanation
Open the actual answer or search result behind a movement before describing it. Record the specific source, the date and the change.
A chart is a prompt to investigate. Presenting it as the explanation is how a review ends up asserting a cause nobody established.
What none of these measure
The links and opportunity counts describe discoveries in collected data. The AI and search charts describe observations of external services.
None of them records whether your team obtained a placement, whether a publisher agreed to anything, or whether a customer bought. Those come from your own records, and keeping them separate in a report is what makes the report defensible when a client asks what caused a change.
Before presenting a client finding, open its underlying record and identify the work, owner or further investigation it calls for.
See preparing a client review, configuring the opportunity counts, or campaigns.