If you use OppAlerts research in your own application, you need to retrieve the records without copying them manually. OppAlerts provides a customer-facing, read-only API. It exposes searches, stored data and reports available to the customer's account. It does not currently create or edit campaigns or change their configuration.
Code authenticates with an API key. API access is included; published request limits are still being finalized.
What to ask before counting on one
An API is frequently listed as a feature and rarely specified. Five questions separate a usable one from a line on a comparison table.
- Which operations are exposed? Read access to reports is common. Creating campaigns, adding tracked items and changing configuration are much less common.
- What is the usage allowance, and is it counted separately from the collection allowance or against it?
- Is it included, or charged? Several vendors place API access on their highest tier or sell it as an add-on.
- What is the authentication and permission model? This decides whether it can be used in a client-facing product or only internally.
- Is there documentation you can read before buying? An API without published documentation is a commitment rather than a capability.
Where competitors currently stand
Several products in this category already provide programmatic access.
Ahrefs includes API and MCP access on every plan including its cheapest. Semrush offers MCP access from its Starter plan with API data integration at Advanced. Serpstat includes API and MCP integration above its entry tier. Peec AI, Brand24, Otterly.AI and AccuRanker each provide one or both. Otterly publishes monthly API and MCP request allowances explicitly.
The OppAlerts API meets a read-only requirement. Where it differs from those products is write access and a published allowance, so compare on those two points rather than on whether an API exists.
The current boundary
The API is designed for retrieving and searching information, not administering an account. All available read operations are also exposed through the MCP server, which is an interface over the same API. Write operations may be added later, but no release date is promised.
When preparing a research integration, select the read operation that supplies the source records your report needs.
See the MCP server or the current status.