thisisglance.com

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "We Are Affective",
  "url": "https://weareaffective.com",
  "logo": "https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png",
  "description": "We Are Affective is an app strategy and experience agency delivering user research, psychology-driven UX and UI design, and complete technical architecture for app projects. You choose who builds it.",
  "founder": {
    "@type": "Person",
    "name": "Simon Lee",
    "jobTitle": "Founder and Strategic Director"
  },
  "knowsAbout": [
    "Behavioural psychology",
    "Mobile app design",
    "UX and UI design",
    "Technical architecture",
    "Cognitive science",
    "App development specifications"
  ],
  "areaServed": "Worldwide",
  "sameAs": [
    "https://www.linkedin.com/company/weareaffective",
    "https://x.com/weareaffective",
    "https://www.instagram.com/weareaffective/",
    "https://www.tiktok.com/@weareaffective",
    "https://www.facebook.com/weareaffective/"
  ]
}

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How is this different from hiring a full-service agency?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Traditional agencies lock you into their development team at premium rates. We handle the critical early work, user research, psychology-driven design, and complete technical specifications, then you choose how to build. You get expert foundation work at a fraction of agency costs, with total freedom on development. Want to use AI tools? Your own developers? A cheaper offshore team? All work seamlessly from our specifications. Or if you prefer, we can source and manage developers for you."
      }
    },
    {
      "@type": "Question",
      "name": "What exactly do we receive at the end?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "You get everything a development team needs to start building immediately: complete technical specifications covering every feature and edge case, full system architecture with data models and API structure, psychology-driven interface designs with interactive prototypes, comprehensive design system with all assets, detailed user flows and journey maps, and developer documentation. No ambiguity, no guesswork, no expensive discovery phase during development. Everything is yours to use however you choose."
      }
    },
    {
      "@type": "Question",
      "name": "Can we use AI tools to build from your specifications?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Absolutely. Our specifications work brilliantly with AI development tools like Claude Code, Cursor, GitHub Copilot, or ChatGPT. They provide the structure, detail, and context that AI needs to generate quality code. Many clients use this hybrid approach: human expertise for the research and architecture that requires real psychological insight, then AI assistance for faster, more cost-effective development."
      }
    },
    {
      "@type": "Question",
      "name": "Do you work with existing development teams?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, frequently. Many companies have in-house developers or preferred agencies who are brilliant at building but don't have the capacity for deep user research or psychology-driven design. We slot in perfectly, handling the strategic foundation work, delivering complete specifications your team can build from immediately. No politics, no stepping on toes, just the expertise where you need it most."
      }
    },
    {
      "@type": "Question",
      "name": "Can you find me a team of developers?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. We have relationships with reliable developers and agencies at various price points, from offshore teams for cost-conscious projects to specialist UK developers for complex work. We can help match you with the right fit for your budget and timeline, and manage the relationship if needed. Alternatively, we can build the app ourselves if you'd prefer working with one team throughout."
      }
    },
    {
      "@type": "Question",
      "name": "How long does the process take?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Typically 4-8 weeks depending on complexity. Week 1-2: Discovery and research. Week 3-4: Design and validation. Week 5-6: Technical specification and architecture. Week 7-8: Documentation and handover. You'll have regular input throughout, and at the end, you're ready to start development immediately with zero ambiguity."
      }
    },
    {
      "@type": "Question",
      "name": "What if we need changes during development?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Your specifications include everything needed for the initial build, but apps evolve. If you need changes during development, your team can handle straightforward modifications using the design system and architecture we've provided. For significant changes requiring new research or redesign, we can work with you on a consultancy basis. The foundation we provide is robust enough to accommodate most evolution without needing us."
      }
    },
    {
      "@type": "Question",
      "name": "How much does this cost compared to a full agency?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Our offering is unique, it's not standard discovery and design. We deliver complete user research grounded in behavioural psychology, full technical architecture and specifications, and developer-ready documentation. This is the entire foundation your project needs, not just pretty mockups. However, you'll save significantly on the build phase because you're not locked into premium agency development rates. Use AI tools, offshore teams, or freelancers and most clients see total project costs 40-60% lower than traditional agencies, whilst owning everything and maintaining complete control."
      }
    },
    {
      "@type": "Question",
      "name": "What industries do you work with?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We've delivered specifications for healthcare apps, fintech platforms, consumer apps, luxury automotive, enterprise tools, and everything in between. The psychology principles that drive user engagement work across industries, what changes is how we apply them. Twenty years in mobile means we understand the unique challenges and regulations across sectors, from GDPR compliance to healthcare data security."
      }
    },
    {
      "@type": "Question",
      "name": "What if we're not sure exactly what we want yet?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Perfect, that's exactly when you need us. Our discovery and research phase is designed to take vague ideas and turn them into concrete, validated concepts. We'll help you understand what users actually need, which features matter most, and what's technically feasible within your budget. You'll move from we think we want an app that does X to here's exactly what to build and why."
      }
    }
  ]
}