the-general.com
Link authority for the-general.com (registrable domain: the-general.com) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Web-graph authority (0-100)
Domain scores measure the-general.com as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname the-general.com. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
Homepage
What the-general.com presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://the-general.com.
| Title | The General® Car Insurance | Get a Quote to Insure Your Car |
|---|---|
| Description | Shop The General® car insurance and get a free quote today. Explore our auto insurance options to find the coverage you need at affordable rates. |
| OG Title | The General® Car Insurance | Get a Quote to Insure Your Car |
| OG Description | Shop The General® car insurance and get a free quote today. Explore our auto insurance options to find the coverage you need at affordable rates. |
| Twitter Card | summary_large_image |
Social accounts and contact points
Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.
| TheGeneralAuto | |
| thegeneralauto | |
| X | TheGeneralAuto |
| Youtube | TheGeneralInsurance |
| Contact pages | https://the-general.com/about/contact/ |
|---|---|
| Phones |
1-844-328-0306 1-844-327-9870 |
| Blog | https://the-general.com/blog/ |
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: Organization.
JSON-LD block (480 bytes)
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "The General Insurance",
"url": "https://www.thegeneral.com/",
"logo": "https://www.thegeneral.com/dist/images/images/refresh2023/TGLogo-2023-Black.svg",
"sameAs": [
"https://www.facebook.com/TheGeneralAuto/",
"https://www.instagram.com/thegeneralauto/?hl=en",
"https://twitter.com/TheGeneralAuto",
"https://www.youtube.com/user/TheGeneralInsurance"
]
}
JSON-LD block (6,375 bytes)
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Is The General a good car insurance company?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>We’re proud to say that The General is one of the best car insurance companies in the business. Don’t just take our word for it: Credit-rating agency AM Best gives these insurance companies an "A+/Superior" rating for financial stability, 2nd highest out of 13 ratings.</p><p>At The General, we provide auto insurance coverage even for the high-risk drivers that other insurance companies won’t insure. Many insurers do not cover drivers who found themselves without insurance for six months or more, but that’s not an issue at The General. We know that not everyone has perfect credit or an outstanding driving record, but they still need car insurance.</p>"
}
},{
"@type": "Question",
"name": "How long has The General Insurance been in business?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>The General opened for business in 1963. We’ve grown enormously since then but still retain our core value of providing all drivers with affordable coverage.</p><p>Our nearly 60 years in business is important when you’re choosing car insurance. Our longtime customers know they can depend on The General auto insurance when an accident happens. The insurance industry relies on trust: Our customers must trust us to help them in what is sometimes among the most difficult times in their lives. Many of our clients are second-and third-generation, coming to us via recommendations from family and friends.</p><p>Through the years, we’ve invested in state-of-the-art technology. Our award-winning mobile app lets you make a payment, report a claim, and manage your policy anywhere, at any time. It’s just one example of how The General constantly upgrades our tech to offer the customer the best experience.</p>"
}
}, {
"@type": "Question",
"name": "How much does The General car insurance cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>How much you’ll pay for car insurance depends on several factors, and no two people are alike. Get a free, no-obligation quote and find out what we can do for you. The General car insurance quote requires your ZIP Code, (which reveals your local accident rate), and other personal information such as your age, credit history, and family insurance exclusions.</p><p>If you decide to buy a policy after getting your online quote, we'll need the following for all drivers & vehicles in your household to give you a specific premium amount:</p><ul><li>Name</li><li>Address</li><li>Driver’s license number</li><li>Vehicle identification number</li></ul><p>If you like your quote—and you almost surely will—you can go ahead and buy your policy online. Choose your payment method and submit the application with a click or a touch. Just print out the insurance card, and you’re good to go!</p>"
}
}, {
"@type": "Question",
"name": "What states does The General car insurance cover?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>You can buy The General insurance in 46 states and Washington, D.C. How much you’ll pay for car insurance slightly depends on the state you live in. We provide policies for drivers in both fault and no-fault states. In fault states, or tort states, those injured in an accident caused by a driver can sue for damages from the at-fault party. In a no-fault state, each driver’s insurance company pays for their medical bills and lost wages after an accident, unless the injuries are significant.</p><p>Generally, if you live in a city, expect to pay more in premiums than if you lived in a rural area. Places with higher amounts of traffic have more collisions.</p><p>There are also different state requirements when it comes to minimum amounts of car insurance you are required to carry. Most people should buy more than the minimum amount if they can afford it. Additional insurance protects your personal assets in case of a serious crash.</p>"
}
}, {
"@type": "Question",
"name": "What types of insurance does The General offer?",
"acceptedAnswer": {
"@type": "Answer",
"text":"<p>The General offers a full range of coverage options. Every driver must buy the minimum amount of liability coverage required by their state. Liability insurance pays for damage you caused by the at-fault driver to people and vehicles. It does not pay for your medical expenses, lost wages, or car repairs.</p><p>If your car is leased or you still owe payments on it, the lessor or lender is going to require you to carry collision and comprehensive car insurance. Even if you own your car, you might still want this coverage if you can’t afford to replace it after a crash.</p><p>Comprehensive coverage pays for damage caused by anything other than a collision. This might include theft, vandalism, hail or a tree falling on the car.</p>"}
}, {
"@type": "Question",
"name": "Does The General car insurance have full coverage?",
"acceptedAnswer": {
"@type": "Answer",
"text":"<p>Yes, The General auto insurance offers full coverage for drivers. Full coverage means the driver wants more than just liability coverage. Full coverage includes not only comprehensive and collision insurance, but uninsured or underinsured motorist insurance.</p><p>While most states don’t require you to buy uninsured or underinsured motorist coverage, it’s a good idea. Auto insurance agents must offer you this option in most states. There are too many uninsured or underinsured drivers on the roads, and getting into an accident with one can really hurt you financially without this type of coverage.</p><p>How much coverage you’ll need depends on your personal situation. If you have assets, such as a house or investments, you want to make sure you have enough insurance in case of a serious crash. Otherwise, you could lose these assets in a lawsuit. If you don’t have much in the way of assets, you won’t need as much insurance, but you must carry the minimum amount of insurance required to legally operate a vehicle in your state.</p>"}
}]
}
Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for the-general.com and domain-level for the-general.com with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.