pathmatics.com

{"@context":"https://schema.org","@type":"FAQPage","headline":"Frequently Asked Questions","mainEntity":[{"@type":"Question","name":"1. What is Pathmatics by Sensor Tower?","acceptedAnswer":{"@type":"Answer","text":"Pathmatics is an omnichannel digital advertising intelligence platform that provides visibility into how brands, agencies, and publishers spend on digital media. It offers insights into ad spend, impressions, creatives, placements, and competitive strategies across major digital channels."}},{"@type":"Question","name":"2. Which channels does Pathmatics track?","acceptedAnswer":{"@type":"Answer","text":"Pathmatics provides coverage across a wide range of digital advertising channels, including:   Social (Facebook, Instagram, YouTube, TikTok, Twitter/X, Snapchat, LinkedIn) Display and video Mobile and desktop OTT/CTV (Netflix, Amazon Prime Video, Disney+, Hulu, Peacock, and more) Programmatic and direct buys Linear TV (coming early 2026) Retail Media Networks (via ) "}},{"@type":"Question","name":"3. How does Pathmatics collect its data?","acceptedAnswer":{"@type":"Answer","text":"Pathmatics uses a combination of:   First-party panel data from millions of users who opt in to sharing data Automated web crawlers that detect creatives, placements, and ad paths Partnerships and platform integrations Machine learning models to estimate spend and impressions This hybrid methodology enables accurate, scalable visibility into the digital advertising ecosystem. \n"}},{"@type":"Question","name":"4. Who uses Pathmatics?","acceptedAnswer":{"@type":"Answer","text":"We work with more than 2,500 top enterprises. Our customers include:   Brand marketing teams Media and creative agencies Publishers Competitive intelligence teams Financial analysts and investors Adtech and martech professionals "}},{"@type":"Question","name":"5. What are the main use cases for Pathmatics?","acceptedAnswer":{"@type":"Answer","text":"  Competitive analysis Creative strategy insights Media planning and optimization Market and category research Share-of-voice reporting Trend and seasonal analysis\n "}},{"@type":"Question","name":"6. Can Pathmatics data be exported?","acceptedAnswer":{"@type":"Answer","text":"Pathmatics data can be exported as a PDF or CSV. Exports can include creatives, spend tables, top advertisers, publisher rankings, and more. \n"}},{"@type":"Question","name":"7. What geographies does Pathmatics cover?","acceptedAnswer":{"@type":"Answer","text":"Coverage includes major markets such as the U.S., Canada, U.K., Germany, France, Italy, Spain, Australia, and select regions in MENA, LATAM and APAC."}}]}

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