novlini.io

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  "@type": "Organization",
  "name": "Novlini",
  "url": "https://novlini.io",
  "logo": "https://framerusercontent.com/assets/kqlVWMDHD3Ws3GSx3bOk1aDlQU.png",
  "description": "Novlini is a Paris-based strategic CRM and GTM agency specializing in Attio CRM implementation, CRM migrations (HubSpot, Salesforce, Pipedrive to Attio), and full Go-To-Market system design for startups, scale-ups, and investment funds worldwide.",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "14 av. Victoria",
    "addressLocality": "Paris",
    "postalCode": "75001",
    "addressCountry": "FR"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "email": "hello@novlini.io",
    "contactType": "customer support",
    "availableLanguage": ["English", "French"]
  },
  "sameAs": [
    "https://www.linkedin.com/company/novlini",
    "https://novlinigtm.substack.com/",
    "https://attio.com/experts/novlinir"
  ],
  "areaServed": "Worldwide",
  "knowsAbout": ["Attio CRM", "CRM Implementation", "Go-To-Market Systems", "CRM Migration", "Sales Automation", "GTM Engineering", "Revenue Operations"]
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  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What exactly does Novlini do?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We design and build GTM systems for B2B companies — the full stack: CRM architecture, outbound infrastructure, lifecycle automation, and data enrichment. We work with best-in-class tools (Attio, Clay, Customer.io, Lemlist, and others) and connect them into a single, coherent system that reflects how you actually sell."
      }
    },
    {
      "@type": "Question",
      "name": "Who do you work with?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Companies that take their GTM seriously — from early-stage startups building their first real CRM to established organizations cleaning up a stack that no longer fits. We've worked across SaaS, healthtech, media, Web3, professional services, and more."
      }
    },
    {
      "@type": "Question",
      "name": "What tools do you work with?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Attio is our primary CRM of choice — we're the first Elite-tier Attio Expert Partner. Beyond that: Clay for enrichment and signal-based prospecting, Customer.io for lifecycle messaging, Lemlist for outbound, Stripe for revenue data, and custom API or automation layers when needed."
      }
    },
    {
      "@type": "Question",
      "name": "Can you migrate us from our current CRM?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. We've handled migrations from HubSpot, Salesforce, Pipedrive, Affinity and custom systems. We don't just move your data — we clean and restructure it so the new system is better than what you had, not a replica of it."
      }
    },
    {
      "@type": "Question",
      "name": "How does a project typically work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Discovery call first — we map your GTM motion, current stack, and gaps. You get a tailored plan within 48 hours. Then we build: CRM setup, integrations, automations, and documentation. Every engagement ends with a structured handover so your team runs it independently."
      }
    },
    {
      "@type": "Question",
      "name": "How long does it take?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "A standard implementation — CRM setup, migration, core integrations — takes 2 to 4 weeks. Complex multi-tool builds or large data migrations run 4 to 8 weeks."
      }
    },
    {
      "@type": "Question",
      "name": "Why not just hire someone in-house?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "A senior RevOps hire costs €60–90k/year minimum, takes 3 months to find, and another 3 to ramp. We've run 50+ implementations across different GTM motions — we know what works, we move fast, and we've seen the edge cases."
      }
    }
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