newengendigital.com

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Founded by CEO Justin Hayashi, the agency has offices in Seattle, Northwest Arkansas, Brooklyn, and Manhattan Beach."}},{"@type":"Question","name":"What services does New Engen offer?","acceptedAnswer":{"@type":"Answer","text":"New Engen offers five core service areas: Strategy (market research, competitive intelligence, media planning), Media (paid search, paid social, display, video, audio, affiliate, creator, retail media, SEO), Creative (short-form video, hi-fi video, static assets, landing pages, photography through Donut Studios), Measurement (Marketing Mix Modeling, incrementality testing, RippleAI, the LIFT platform), and Retail Marketing (retail media, creator/affiliate partnerships, shopper content, commerce intelligence)."}},{"@type":"Question","name":"What is the LIFT platform?","acceptedAnswer":{"@type":"Answer","text":"LIFT is New Engen's proprietary AI-powered marketing platform that provides cross-channel measurement, creative intelligence, data integration, and optimization. It integrates with Google Ads, Meta, TikTok, Microsoft Advertising, Criteo, Amazon Ads, Walmart Connect, The Trade Desk, Kroger, and Roundel."}},{"@type":"Question","name":"What is Acorn Creator Suite?","acceptedAnswer":{"@type":"Answer","text":"Acorn Creator Suite is New Engen's comprehensive creator marketing platform connecting brands with 7 million+ vetted creator profiles across Macro, Mega, Power Middle, and Micro tiers. With 1,700+ campaigns completed and a 96%+ client retention rate, it provides end-to-end campaign management from creator recruitment through performance tracking."}},{"@type":"Question","name":"What is Donut Studios?","acceptedAnswer":{"@type":"Answer","text":"Donut Studios is New Engen's in-house performance creative studio that produces strategic, audience-centered short-form video and content. It operates with an experimental mindset, agile execution, and full-funnel thinking to deliver data-optimized creative assets that perform and convert."}},{"@type":"Question","name":"What is RippleAI?","acceptedAnswer":{"@type":"Answer","text":"RippleAI is New Engen's proprietary algorithm that quantifies the halo effects of media investment across channels, measuring how spending on one channel influences performance on others beyond what traditional attribution models capture."}},{"@type":"Question","name":"What is Trend Chef?","acceptedAnswer":{"@type":"Answer","text":"Trend Chef is a free AI-powered tool created by New Engen that helps marketers, brands, and creators generate TikTok content ideas based on current trends. Users select a trending format, input their brand context and preferred tone, and receive tailored video concepts ready to execute."}},{"@type":"Question","name":"What industries does New Engen serve?","acceptedAnswer":{"@type":"Answer","text":"New Engen serves brands across Fashion & Apparel, Health & Wellness, Food & Beverage, Consumer Packaged Goods (CPG), Outdoor & Active Lifestyle, Beauty, Ecommerce, Entertainment, and Financial Services."}},{"@type":"Question","name":"Who are New Engen's notable clients?","acceptedAnswer":{"@type":"Answer","text":"New Engen has worked with Altra, Arrae, Coca-Cola, Cotopaxi, dpHUE, Everlane, Jockey, Khaite, Kin Insurance, MeUndies, Mondelez, MUD\\WTR, Neutrogena, Nordstrom, Ocean Spray, OREO, Prose, Saratoga Spring Water, SeatGeek, YITTY, and Zazzle."}},{"@type":"Question","name":"Where are New Engen's offices located?","acceptedAnswer":{"@type":"Answer","text":"New Engen is headquartered at 837 N 34th St, Seattle, WA 98103. Additional offices are in Northwest Arkansas (5115 W JB Hunt Drive, Rogers, AR 72758), Brooklyn (20 Jay St #432, Brooklyn, NY), and Manhattan Beach (324 21st St, Manhattan Beach, CA 90266)."}},{"@type":"Question","name":"What advertising channels does New Engen manage?","acceptedAnswer":{"@type":"Answer","text":"New Engen manages paid search (Google, Bing), paid social (Meta, TikTok, Pinterest, Snapchat, Reddit), display (programmatic, DOOH, native), video (online video, CTV, YouTube), audio (streaming, podcasts), affiliate marketing, creator/influencer partnerships, retail media (Walmart Connect, Amazon Ads, Kroger, Roundel), and SEO."}},{"@type":"Question","name":"What is New Engen's 4 I's methodology?","acceptedAnswer":{"@type":"Answer","text":"The 4 I's methodology is New Engen's structured approach to every engagement: Immerse (deep dive into business objectives and customer behavior), Inspire (uncover insights through research and data), Implement (execute media and creative strategies grounded in insights), and Impact (measure results, extract learnings, and optimize for growth)."}},{"@type":"Question","name":"Did New Engen acquire Grapevine?","acceptedAnswer":{"@type":"Answer","text":"Yes, New Engen acquired Grapevine, a creator-focused performance content network with 700+ creators, to expand its creator-led paid social capabilities. Grapevine founder Caroline Levere joined as SVP of Performance Creator."}},{"@type":"Question","name":"What awards has New Engen won?","acceptedAnswer":{"@type":"Answer","text":"New Engen has been recognized with the Digiday Most Innovative Agency Award (2025), U.S. Agency Awards Marketing Agency of the Year and Independent Agency of the Year (2025), Adweek Fastest Growing Agencies Top 5 Large Agency (three consecutive years), Ad Age Best Places to Work (2026), Inc. 5000 Fastest Growing Private Companies (four-time honoree), Google Premier Partner of the Year Finalist (2022), and Snapchat Agency Partner designation."}}]}

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