my.babylist.com
Link authority for my.babylist.com (registrable domain: babylist.com) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Web-graph authority (0-100)
Domain scores measure babylist.com as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname my.babylist.com. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
Homepage
What my.babylist.com presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://my.babylist.com.
| Title | Babylist - The Best Baby Registry |
|---|---|
| Description | Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Start building your registry today! |
| OG Site Name | Babylist |
Social accounts and contact points
Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: WebSite, Organization, WebPage, FAQPage.
JSON-LD block (13,608 bytes)
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.babylist.com/#website",
"name": "Babylist",
"url": "https://www.babylist.com",
"publisher": {
"@id": "https://www.babylist.com/#organization"
},
"copyrightHolder": {
"@id": "https://www.babylist.com/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.babylist.com/find?search_term={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@type": "Organization",
"@id": "https://www.babylist.com/#organization",
"name": "Babylist",
"alternateName": "Baby List",
"legalName": "Baby List, Inc",
"foundingDate": "2011",
"url": "https://www.babylist.com",
"logo": "https://images.babylist.com/image/upload/f_auto,q_auto/v1547580354/Babylist_logo_horizontal_oawglq.svg",
"description": "Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Eliminate guesswork with our interactive baby registry checklist. Get a free Hello Baby Box valued at $100+. Take advantage of the 15% registry completion discount. Join millions of families who have used Babylist, and start building your registry today.",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "+1-510-422-1043",
"email": "support@babylist.com"
},
"sameAs": [
"https://www.tiktok.com/@babylist",
"https://www.instagram.com/babylist/",
"https://www.facebook.com/babylist",
"https://www.pinterest.com/babylist/",
"https://x.com/babylist",
"https://www.youtube.com/channel/UCuKydP0MCUhj2n04_A4c6ig",
"https://www.linkedin.com/company/babylist",
"https://www.crunchbase.com/organization/babylist"
],
"subOrganization": [
{
"@type": "MedicalOrganization",
"name": "Babylist Health",
"url": "https://www.babylist.com/health",
"description": "Provides breast pumps, milk bags, and replacement parts for free or discounted pricing to new parents through health insurance."
},
{
"@type": "Organization",
"name": "Expectful",
"url": "https://expectful.com",
"description": "Wellness and meditation content for expecting and new parents."
},
{
"@type": "LocalBusiness",
"name": "Babylist Beverly Hills Showroom & Shop",
"description": "Babylist's flagship retail store in Los Angeles where families can explore, test, and purchase baby gear in person.",
"url": "https://www.babylist.com/lp/showroom",
"address": {
"@type": "PostalAddress",
"streetAddress": "211 South Beverly Drive",
"addressLocality": "Beverly Hills",
"addressRegion": "CA",
"postalCode": "90212"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://www.babylist.com/#webpage",
"isPartOf": {
"@id": "https://www.babylist.com/#website"
},
"publisher": {
"@id": "https://www.babylist.com/#organization"
},
"copyrightHolder": {
"@id": "https://www.babylist.com/#organization"
},
"name": "Babylist — The Best Baby Registry",
"url": "https://www.babylist.com",
"description": "Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Eliminate guesswork with our interactive baby registry checklist. Get a free Hello Baby Box valued at $100+. Take advantage of the 15% registry completion discount. Join millions of families who have used Babylist, and start building your registry today.",
"keywords": "baby registry, best baby registry, babylist",
"significantLink": [
"https://www.babylist.com/registry/new",
"https://www.babylist.com/find",
"https://www.babylist.com/baby-registry-checklist",
"https://www.babylist.com/store",
"https://www.babylist.com/hello-baby"
],
"mentions": [
{
"@type": "MobileApplication",
"name": "Babylist Baby Registry App",
"operatingSystem": "iOS",
"applicationCategory": "LifestyleApplication",
"url": "https://apps.apple.com/us/app/babylist-baby-registry/id718582092"
},
{
"@type": "MobileApplication",
"name": "Babylist Baby Registry App",
"operatingSystem": "Android",
"applicationCategory": "LifestyleApplication",
"url": "https://play.google.com/store/apps/details?id=st.babyli.babylist&hl=en_US"
}
],
"about": {
"@type": "Service",
"name": "Babylist Baby Registry",
"serviceType": "Baby Registry",
"description": "Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Eliminate guesswork with our interactive baby registry checklist. Get a free Hello Baby Box valued at $100+. Take advantage of the 15% registry completion discount. Join millions of families who have used Babylist, and start building your registry today."
},
"potentialAction": {
"@type": "RegisterAction",
"name": "Start a Babylist Registry",
"description": "Just a couple steps to start adding gifts.",
"target": "https://www.babylist.com/registry/new"
},
"hasPart": {
"@id": "https://www.babylist.com/#faqpage"
}
},
{
"@type": "FAQPage",
"@id": "https://www.babylist.com/#faqpage",
"isPartOf": {
"@id": "https://www.babylist.com/#webpage"
},
"name": "Babylist Baby Registry FAQ",
"mainEntity": [
{
"@type": "Question",
"name": "What is Babylist and how does it work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Babylist is a free universal baby registry where you can add items from tens of thousands of retailers, including Amazon and Target, plus cash funds and favor requests, all on one list. Add a crib from one store, a stroller from another, an Etsy find or a diaper fund, and gift givers buy through the Babylist Shop or the original retailer. Over nine million people shop with Babylist each year for its expert guides and free Hello Baby Box. \u003ca href=\"https://www.babylist.com/registry/new\"\u003eStart your registry\u003c/a\u003e in minutes."
}
},
{
"@type": "Question",
"name": "What makes Babylist different from Amazon's or Target's baby registry?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Babylist gives you the broadest selection of any baby registry, with items from tens of thousands of retailers including Amazon, Walmart and Target, plus cash funds and favors. You can compare prices for the same product across stores side by side, so you and your gift givers get the best deal. Babylist also publishes expert, unbiased guides on pregnancy and products that over 26 million parents read each year to make confident buying decisions. And like other top registries, Babylist offers a 15% completion discount and a free Hello Baby Box."
}
},
{
"@type": "Question",
"name": "Can I add items from any store — including Amazon, Target, Etsy, or small boutiques?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. You can add items through the Babylist browser button, the Babylist app or by pasting any product URL into your registry. Beyond store products, you can add cash funds, gift cards, favor requests and group gifts to give your friends and family flexible ways to help. Millions of families have used Babylist to add items from tens of thousands of retailers, from major stores like Amazon and Target to independent and specialty baby brands."
}
},
{
"@type": "Question",
"name": "Is Babylist free to use?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Babylist is 100% free to create and use. You can build your registry, add items from any store, share it with friends and family and track gifts at no cost. Our interactive registry checklist helps you figure out what you really need. Through Babylist Health, you may also qualify for a free breast pump covered by your insurance."
}
},
{
"@type": "Question",
"name": "Are baby registry items on Babylist affordable?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Babylist works at every budget. Over 70% of items on Babylist registries are priced under $50, and because you can add products from any store, you can compare prices and pick the best deal. Babylist also offers a complete registry checklist for under $500 and a 15% completion discount that saves you up to $600 on remaining items. Cash funds and group gifts let friends and family chip in together on bigger purchases."
}
},
{
"@type": "Question",
"name": "How does the Babylist completion discount work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The Babylist registry discount gives you 15% off eligible items in the Babylist Shop, with up to $600 in savings on up to $4,000 in purchases. It activates 60 days before your due date (your registry needs to be at least 30 days old) and stays active for 90 days after. The discount applies at checkout to any eligible Babylist Shop item, even products not on your registry, and both the registrant and their partner can use it. You can use it multiple times while it's active."
}
},
{
"@type": "Question",
"name": "What is the Babylist Hello Baby Box, what's inside it, and how do I get it?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The Hello Baby Box is Babylist's welcome gift for registrants, packed with baby essentials valued at $100 to help you discover favorite brands and make product decisions for your growing family. Each box includes items like diapers, wipes, bottles, pacifiers, bibs, hats and coupons from featured brands, suited for newborns through three months. You qualify after a $30 or more purchase from the Babylist Shop (a gift giver can make it on your behalf), then pay $8.95 plus tax for shipping. One box per household per year, US addresses only. Beyond the box, Babylist helps you find more ways to get \u003ca href=\"https://www.babylist.com/hello-baby/free-baby-stuff-while-pregnant\"\u003efree baby stuff while pregnant\u003c/a\u003e."
}
},
{
"@type": "Question",
"name": "When should I start my baby registry?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most expecting parents start their baby registry during the second trimester, around 16 to 20 weeks — over 60% of Babylist registries are created during this window. But there's no wrong time to start. Whether you're pregnant, expecting through surrogacy, or preparing for adoption, you can create your Babylist registry whenever feels right and add to it over time."
}
},
{
"@type": "Question",
"name": "Can I transfer my registry from Amazon or Target to Babylist?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Babylist lets you transfer your existing registry from Amazon, Target or other stores so all your items appear on one list. Use the \"Transfer Registry\" option from your Babylist registry page or app, and qualifying items will be imported to your Babylist. You can also link your other registry instead, which adds a direct link for gift givers to browse. Either way, you keep everything in one place."
}
},
{
"@type": "Question",
"name": "How do guests buy gifts from a Babylist registry?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Babylist makes gift-giving easy. Your friends and family can browse your registry, compare prices across stores and buy from the Babylist Shop or their preferred retailer. No account or login required. Babylist Shop purchases get tracked and marked off your list for you, and gift givers can also contribute to cash funds or group gifts."
}
},
{
"@type": "Question",
"name": "How do I find someone's Babylist registry?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Go to \u003ca href=\"https://www.babylist.com/find\"\u003ethe Babylist Registry Finder\u003c/a\u003e and search by the parent's name. If their registry is set to public, it will appear in results and you can browse their list, compare prices across stores and buy gifts from the Babylist Shop or the original retailer. You can also access any registry through its direct link, which the parent can share by text, email or on their baby shower invitations."
}
}
]
}
]
}
Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for my.babylist.com and domain-level for babylist.com with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.
Top backlinks in the domain graph
Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to babylist.com (including its subdomains), ranked by the linker's PageRank. The table shows the top 1,000; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
Top backlinks in the host graph
The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to my.babylist.com specifically, ranked by the linker's PageRank. The table shows the top 150; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.