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            "text": "Matchnode is a performance marketing agency for digital health and healthcare brands. We run paid media programs on Meta, Google, connected TV, and other channels, and we build the HIPAA-compliant server-side tracking and CDP infrastructure that makes those programs accountable to patient outcomes and legal sign-off. Creative strategy and production sits alongside that technical work as a co-equal pillar. Sustained performance over months and years is driven by a steady pipeline of healthcare-specific creative, which we brief, produce, and analyze in tight feedback loops with the paid media. If anything, creative gets heavier over time as media-side levers get saturated."
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            "text": "Digital health, telehealth, and healthcare brands with a direct-to-patient acquisition motion. Our clients include virtual-first primary care, pediatric and women's mental health, menopause care, opioid use disorder treatment, men's health, and multi-state chronic care."
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            "text": "Yes. We default to server-side event tracking via Meta Conversions API and Google Enhanced Conversions, and we implement a Customer Data Platform (Ours Privacy by default, or whichever CDP our client already uses) to govern what leaves the browser. Our setup is documented and auditable so legal teams can sign off before campaigns go live."
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          "name": "What Platforms Does Matchnode Run Campaigns On?",
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            "text": "Meta (Facebook and Instagram) and Google (Search, YouTube, Performance Max, Demand Gen) are our core platforms. We also run TikTok, connected TV, programmatic display, and paid audio (podcast ads). Less frequently: Reddit, LinkedIn, Pinterest, Bing, and Nextdoor. We are a Meta Business Partner and a Google Premier Partner."
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            "text": "Matchnode measures performance on business value, not impressions or clicks. Our working metric is cost per booked appointment or cost per acquired patient, tied all the way through to the revenue moment in your patient journey by channel, campaign, and state. Every engagement starts with identifying the specific moment in your patient journey where revenue is actually created, and pointing our signals and systems at that moment. For some clients that is a booked first appointment. For others it is a completed first visit, an in-clinic transaction, an app download, or a retention milestone further downstream. In practice, patient privacy, HIPAA constraints, and the mechanics of how clinical and billing systems connect sometimes prevent a complete ad-to-visit link. When that happens, we build the most rigorous setup that is reasonable, we are explicit about where our visibility ends, and we keep working to close the gap."
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