marketingcloud.com

{"@context":"https://schema.org","@type":"Product","@id":"https://www.salesforce.com/marketing/#Product","description":"AI agents are your new brand ambassadors. They engage customers, make decisions, and shape experiences across marketing, sales, service, and commerce. Built on the Salesforce platform, Agentforce Marketing orchestrates an agency of agents to deliver adaptive customer experiences, everywhere.","name":"Marketing Cloud","image":"","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.salesforce.com/marketing/","url":"https://www.salesforce.com/marketing/","name":"Marketing Software by Agentforce Marketing (formerly Salesforce Marketing Cloud) | Salesforce","description":"Our marketing platform helps you win customers, improve engagement, and grow revenue. Explore marketing software solutions from Salesforce Marketing Cloud.\t","datePublished":"2023-06-13","dateModified":"2026-07-01"},"subjectOf":{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What is Agentforce Marketing?","acceptedAnswer":{"@type":"Answer","text":"Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create campaigns and content, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing."}},{"@type":"Question","name":"What is Marketing Cloud?","acceptedAnswer":{"@type":"Answer","text":"Marketing Cloud is a complete marketing platform designed to help you personalize every moment of engagement across the customer lifecycle. By connecting every department through actionable data and Agentforce, we empower teams to work together to build lasting customer relationships. No matter your tech stack, company size, or industry, Marketing Cloud can help you drive growth for your business."}},{"@type":"Question","name":"What does Agentforce Marketing do?","acceptedAnswer":{"@type":"Answer","text":"Agentforce Marketing, formerly known as Marketing Cloud, brings agentic marketing to life by giving every customer access to autonomous AI agents that act as always-on collaborators, generate segments in real time, adapt experiences to every individual, and deliver personalized answers in every channel — 24/7.\nUnstructured data is AI-ready with Data 360 to unify PDFs, videos, CMS, and more to power automation, real-time analytics, and Agentforce — turning content into a live knowledge base.\nThe end of one-way marketing is here. With Agentforce embedded across email, SMS, and web, “do-not-reply” messages become two-way customer conversations across channels and departments - connecting marketing with sales, service, and commerce.\nCampaigns can now assemble and optimize themselves in Marketing Cloud. Deploy campaigns in hours, not weeks with always-on execution, performance monitoring, & real-time optimization based on the marketer’s goals and guidelines."}},{"@type":"Question","name":"What is Agentic Marketing?","acceptedAnswer":{"@type":"Answer","text":"Powered by agentic AI, agentic marketing puts autonomous AI agents to work — personalizing and connecting experiences across every touchpoint. Unlike traditional automation, marketers define the strategy — such as “increase loyalty among at-risk customers” — and AI agents handle the execution. They create content, build audiences, personalize messaging, optimize performance, and even manage handoffs between teams and channels. So instead of juggling tools and chasing approvals, marketers get time back for what really matters: strategy, creativity, and driving growth."}},{"@type":"Question","name":"What is marketing software?","acceptedAnswer":{"@type":"Answer","text":"Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs."}},{"@type":"Question","name":"How is Agentforce Marketing different from other marketing software?","acceptedAnswer":{"@type":"Answer","text":"Marketing software offers numerous benefits to businesses, including automation of tasks, improved productivity, personalized customer experiences, enhanced engagement, data-driven insights, streamlined collaboration, scalability to accommodate growth, and integration with other systems. It automates repetitive tasks, allowing marketers to focus on strategic activities, while also enabling personalized interactions and targeted messaging. With powerful analytics, businesses can gain valuable insights to optimize their marketing strategies and measure ROI. The software facilitates collaboration among teams, scales with business needs, and integrates with other systems to support a holistic approach to marketing. Overall, marketing software empowers businesses to streamline operations, engage customers effectively, leverage data-driven decision-making, and drive growth."}},{"@type":"Question","name":"What is the difference between Agentforce Marketing, Marketing Cloud, Marketing Cloud Engagement, and Marketing Cloud Account Engagement?","acceptedAnswer":{"@type":"Answer","text":"Salesforce's marketing suite goes by the name Agentforce Marketing, which is the overall brand covering all of Salesforce's marketing products, both new and classic. The flagship next-generation product within that suite is Marketing Cloud Next, built natively on the Salesforce platform with AI, Data 360, and Agentforce at its core, turning every campaign into an intelligent, two-way customer conversation. If you are already using Marketing Cloud Account Engagement (formerly Pardot) for B2B marketing automation, you can unlock all the new AI and agentic capabilities of Marketing Cloud Next right alongside your existing setup through Account Engagement+, with no need to switch platforms. And if you currently use Marketing Cloud Engagement (formerly ExactTarget), you can do the same. Basically, every /marketing/agentic-marketing/ Customer is an Agentforce Marketing customer."}},{"@type":"Question","name":"How does Agentforce Marketing connect with my other marketing software and tools?","acceptedAnswer":{"@type":"Answer","text":"Agentforce Marketing is built natively on the Salesforce platform, so it connects seamlessly with your existing Salesforce tools like Data 360, Service Cloud and data right out of the box. For your other marketing software and tools outside of Salesforce, it integrates through a wide ecosystem of pre-built connectors and APIs, so your data stays in sync across platforms. That means your team gets a single, unified view of every customer, no matter where that data lives."}}]}}