magnet.co

{"@context":"https://schema.org","@type":["ProfessionalService","LocalBusiness","Organization"],"@id":"https://magnet.co/#organization","name":"Magnet","legalName":"Magnet","alternateName":"Magnet Agency","url":"https://magnet.co","logo":"https://magnet.co/favicon.png","image":"https://magnet.co/images/card-brand-base.png","foundingDate":"2004","founder":{"@type":"Person","name":"Gavin Hall"},"foundingLocation":{"@type":"Place","name":"London","address":{"@type":"PostalAddress","addressLocality":"London","addressCountry":"GB"}},"address":{"@type":"PostalAddress","streetAddress":"1311 Vine St","addressLocality":"Cincinnati","addressRegion":"OH","postalCode":"45202","addressCountry":"US"},"geo":{"@type":"GeoCoordinates","latitude":39.1098,"longitude":-84.5183},"hasMap":"https://www.google.com/maps/place/1311+Vine+St,+Cincinnati,+OH+45202","telephone":"+1-424-322-9059","email":"hello@magnet.co","contactPoint":{"@type":"ContactPoint","email":"hello@magnet.co","telephone":"+1-424-322-9059","contactType":"sales","availableLanguage":["English"],"areaServed":["OH","IN","KY","MI","IL","WI","MN","MO","US"]},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday"],"opens":"09:00","closes":"18:00"}],"areaServed":[{"@type":"City","name":"Cincinnati","containedInPlace":{"@type":"State","name":"Ohio"}},{"@type":"AdministrativeArea","name":"Ohio"},{"@type":"AdministrativeArea","name":"Indiana"},{"@type":"AdministrativeArea","name":"Kentucky"},{"@type":"AdministrativeArea","name":"Michigan"},{"@type":"AdministrativeArea","name":"Illinois"},{"@type":"AdministrativeArea","name":"Wisconsin"},{"@type":"AdministrativeArea","name":"Minnesota"},{"@type":"AdministrativeArea","name":"Missouri"},{"@type":"Country","name":"United States"}],"priceRange":"$8,000–$48,000/month","paymentAccepted":["Invoice","ACH","Wire Transfer","Credit Card"],"currenciesAccepted":"USD","sameAs":["https://www.linkedin.com/company/magnet-co/"],"knowsAbout":["Go-to-Market Strategy","Brand Strategy","Web Design","Web Development","Search Engine Optimization","Pay Per Click Advertising","Generative Engine Optimization","Answer Engine Optimization","Conversion Rate Optimization","Digital Marketing","Growth Architecture","Next.js","Headless CMS","Retrieval-Augmented Generation","AI Overviews","Citation Tracking","Entity-Based SEO","Topical Authority","Core Web Vitals","Schema.org Structured Data"],"hasOfferCatalog":{"@type":"OfferCatalog","name":"Digital Growth Services","itemListElement":[{"@type":"OfferCatalog","name":"Brand Strategy","itemListElement":[{"@type":"Offer","itemOffered":{"@type":"Service","name":"Brand Architecture"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Positioning & Messaging"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Visual Identity System"}}]},{"@type":"OfferCatalog","name":"Web Design & Development","itemListElement":[{"@type":"Offer","itemOffered":{"@type":"Service","name":"Website Design & Development"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Conversion Rate Optimization"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Performance Engineering"}}]},{"@type":"OfferCatalog","name":"Search & Growth","itemListElement":[{"@type":"Offer","itemOffered":{"@type":"Service","name":"Technical SEO & Content Strategy"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Paid Search (PPC) Management"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"GEO & AEO Optimization"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Local Search & Google Business"}}]}]}}

{"@context":"https://schema.org","@type":"WebSite","@id":"https://magnet.co/#website","name":"Magnet","alternateName":"Magnet Agency","url":"https://magnet.co","description":"Magnet unifies web, search, and GTM into one compounding growth system. Cincinnati-based with clients across the Midwest, US, UK, and EU.","inLanguage":"en-US","publisher":{"@id":"https://magnet.co/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://magnet.co/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}

{"@context":"https://schema.org","@type":"ItemList","name":"Primary navigation","itemListOrder":"http://schema.org/ItemListOrderAscending","itemListElement":[{"@type":"SiteNavigationElement","position":1,"name":"Work","url":"https://magnet.co/work"},{"@type":"SiteNavigationElement","position":2,"name":"Solutions","url":"https://magnet.co/solutions"},{"@type":"SiteNavigationElement","position":3,"name":"Playbook","url":"https://magnet.co/playbook"},{"@type":"SiteNavigationElement","position":4,"name":"Posts","url":"https://magnet.co/posts"},{"@type":"SiteNavigationElement","position":5,"name":"Team","url":"https://magnet.co/team"},{"@type":"SiteNavigationElement","position":6,"name":"Careers","url":"https://magnet.co/careers"},{"@type":"SiteNavigationElement","position":7,"name":"Contact","url":"https://magnet.co/contact"}]}

{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What does a typical engagement look like?","acceptedAnswer":{"@type":"Answer","text":"All work runs on a month-to-month retainer. We start with a diagnostic, then scope the retainer around your growth constraints. Work begins in Foundation (positioning, measurement, conversion architecture) and continues through Activation, Acceleration, and Retention as priorities shift."}},{"@type":"Question","name":"What’s the first step?","acceptedAnswer":{"@type":"Answer","text":"A conversation. We’ll ask about your business, goals, and what has been tried before. If there is a fit, we scope a retainer that begins with Foundation."}},{"@type":"Question","name":"How quickly can you start?","acceptedAnswer":{"@type":"Answer","text":"Typically within 2 to 3 weeks of a signed agreement. Foundation begins immediately: an audit of your current state, competitive landscape, and measurement infrastructure."}},{"@type":"Question","name":"Do you require long-term contracts?","acceptedAnswer":{"@type":"Answer","text":"No. Retainers are month-to-month."}},{"@type":"Question","name":"What is Foundation?","acceptedAnswer":{"@type":"Answer","text":"Foundation is the first phase of FAAR (Foundation, Activation, Acceleration, Retention). It covers positioning, ICP, messaging architecture, conversion design, and measurement setup. It usually takes 8 to 16 weeks depending on scope. Web, search, and GTM all depend on this layer."}},{"@type":"Question","name":"Can we start with just web, search, or GTM?","acceptedAnswer":{"@type":"Answer","text":"Yes. Web, search, and GTM are entry points into the same system, not separate products. Start where the constraint is: web if conversion is leaking, search if demand exists but you are invisible, GTM if positioning and offers are fuzzy. Most retainers eventually cover more than one."}},{"@type":"Question","name":"How does pricing work?","acceptedAnswer":{"@type":"Answer","text":"Everything runs on a monthly retainer, typically $8,000 to $48,000 depending on scope and complexity. We give you a clear number before any commitment."}},{"@type":"Question","name":"What industries does Magnet serve?","acceptedAnswer":{"@type":"Answer","text":"B2B and B2C across manufacturing, SaaS, professional services, consumer brands, and non-profits."}},{"@type":"Question","name":"Do you work with companies outside the US?","acceptedAnswer":{"@type":"Answer","text":"Yes. We serve clients globally, with a concentration in North America and Europe. Our team is 100% US-based — headquartered in Cincinnati, with satellite offices on the West Coast and in the Rockies."}},{"@type":"Question","name":"Are you a Cincinnati agency?","acceptedAnswer":{"@type":"Answer","text":"Yes. Our office is at 1311 Vine St in Over-the-Rhine. We work with companies across Greater Cincinnati — including Hyde Park, Oakley, Blue Ash, Mason, and West Chester — and with clients across the Midwest, US, UK, and EU."}},{"@type":"Question","name":"Who do you work with?","acceptedAnswer":{"@type":"Answer","text":"Companies that need structural work on web, search, and GTM, and are excited to build that foundation before layering on campaigns. If that sounds like you, we would love to talk."}},{"@type":"Question","name":"Do you replace our in-house marketing team?","acceptedAnswer":{"@type":"Answer","text":"No. We work alongside your team or fill gaps where capacity does not exist. Strategy, creative direction, and technical execution sit with us. Domain expertise, approvals, and customer knowledge sit with you."}},{"@type":"Question","name":"Do we need brand work before building a website?","acceptedAnswer":{"@type":"Answer","text":"Almost always. A site built without clear positioning, messaging, and visual identity usually gets reworked within a year. Brand work lives in Foundation; the build is Activation."}},{"@type":"Question","name":"Should we invest in SEO, GEO, or AEO?","acceptedAnswer":{"@type":"Answer","text":"All three, as one system. SEO builds the technical and content foundation that search engines and AI retrieval both depend on. GEO (Generative Engine Optimization) makes your pages the source models cite in ChatGPT, Perplexity, Gemini, and Claude. AEO (Answer Engine Optimization) structures passages so answer engines and AI Overviews can lift them cleanly. We bridge SEO, GEO, and AEO so rankings, citations, and answer presence compound together instead of competing for budget."}},{"@type":"Question","name":"What is GEO and AEO?","acceptedAnswer":{"@type":"Answer","text":"Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are how you become the source AI engines build answers from — ChatGPT, Perplexity, Gemini, Claude, and Google’s AI Overviews. The retrieval machinery is the same one that powers Google ranking, so SEO best practices still apply. What changes is the unit of optimization: the page is the document, but the passage is the unit of evidence. Pages that get cited tend to be the canonical source for a specific entity, written deeply enough that any single section answers a sub-question completely. There is no separate \"AI markup\" and no `llms.txt` file that helps. What helps is depth, internal coherence, a clean technical foundation, and a measurement layer that tracks citations — not just rankings."}},{"@type":"Question","name":"What is the lift test?","acceptedAnswer":{"@type":"Answer","text":"The lift test is a check we run on every paragraph of a canonical page. Take any section in the middle of the article and ask: could a stranger read just that paragraph, with no other context from the rest of the page, and walk away with a complete and accurate answer to a specific question? If yes, the passage is liftable — a generative engine can cite it directly. If no, the passage requires the rest of the article as scaffolding, and the system either has to cite the whole page (rare) or skip it entirely (common). Most blog content fails the lift test. Reference content passes it. Rewriting to pass the lift test is one of the highest-return interventions in the citation economy."}},{"@type":"Question","name":"How do you measure GEO and AEO performance?","acceptedAnswer":{"@type":"Answer","text":"Rankings and sessions are still useful but increasingly partial — a page can rank at position three and lose half its traffic to an AI Overview, or rank at position eight and gain traffic by becoming the cited source on a dozen fan-out queries. We track citation frequency across AI Overviews, ChatGPT, Perplexity, Claude, and Gemini for your priority queries; segment AI referral traffic into its own channel grouping; monitor SERP-feature presence alongside ranking; and audit which passage a model is citing so the citation represents the brand correctly. AI-referred traffic also tends to convert at a higher rate than generic organic, so we break it out of the average rather than averaging two very different behaviours into one number."}},{"@type":"Question","name":"What makes Magnet different from other agencies?","acceptedAnswer":{"@type":"Answer","text":"Most agencies sell channels. We run web, search, and GTM as one growth marketing system under FAAR, so work compounds instead of resetting each quarter. Senior operators and well-crafted agents ship on a month-to-month retainer — not annual lock-in."}},{"@type":"Question","name":"How does Magnet’s GTM strategy / playbook work?","acceptedAnswer":{"@type":"Answer","text":"Four phases: Foundation, Activation, Acceleration, Retention (FAAR). Structural work — positioning, ICP, measurement — before campaign spend. That is the go-to-market strategy: web, search, and GTM as one loop. You do not have to run all four phases; every engagement maps to elements within FAAR."}},{"@type":"Question","name":"How long until I see results?","acceptedAnswer":{"@type":"Answer","text":"Foundation typically takes 8 to 16 weeks. Meaningful traffic and conversion signals usually show up once Activation is underway. Compounding effects become clearer after Foundation is complete and the system has room to iterate."}}]}