Site Information
madsencpa.com
Link authority for madsencpa.com (registrable domain: madsencpa.com) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.
Link authority data (PageRank, harmonic centrality) and backlinks come from the Common Crawl web graph.
Current Scores
Web-graph authority (0-100)
Domain scores measure madsencpa.com as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname madsencpa.com. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.
1
Domain PageRank
0
Host PageRank
1
WWW PageRank
94
Domain Harmonic Centrality
92
Host Harmonic Centrality
94
WWW Harmonic Centrality
Site Intelligence
Homepage
What madsencpa.com presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://madsencpa.com.
| Title | S-Corp Tax Strategy CPA | Tax Planning Real Estate Investors |
|---|---|
| Description | S-Corp tax strategy CPA helping business owners and real estate investors reduce taxes through entity structuring, STR planning, and depreciation strategies. |
| OG Title | Madsen and Company | Proactive Tax Planning CPA |
| OG Description | S-Corp tax strategy CPA helping business owners and real estate investors reduce taxes through entity structuring, STR planning, and depreciation strategies. |
| OG Site Name | Madsen and Company |
| Twitter Title | Madsen and Company | Proactive Tax Planning CPA |
| Twitter Card | summary_large_image |
Site Intelligence
Social accounts and contact points
Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.
| Madsenandcompany | |
| Youtube | UCV14WlGNKIPYizbczwNGlIA (channel) |
| Contact pages | https://www.madsencpa.com/contact/ |
|---|---|
| Blog |
https://www.madsencpa.com/blog/ https://madsencpa.com/blog/ |
| Feeds |
https://www.madsencpa.com/feed/ https://www.madsencpa.com/comments/feed/ |
Site Intelligence
Structured data (JSON-LD)
The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: Place, AccountingService, Organization, WebSite, ImageObject, WebPage, BreadcrumbList, Service, LocalBusiness, Person, FAQPage.
JSON-LD block (2,916 bytes)
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{
"@context": "https://schema.org",
"@graph": [
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"inLanguage": "en-US",
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"about": {
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"mainEntity": {
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"reviewedBy": {
"@id": "https://www.madsencpa.com/about-steve-madsen-cpa/#person"
},
"datePublished": "2026-05-03",
"dateModified": "2026-05-17",
"breadcrumb": {
"@id": "https://www.madsencpa.com/riverton-cpa/#breadcrumb"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.madsencpa.com/riverton-cpa/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.madsencpa.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Riverton CPA",
"item": "https://www.madsencpa.com/riverton-cpa/"
}
]
},
{
"@type": "Service",
"@id": "https://www.madsencpa.com/riverton-cpa/#service",
"name": "Riverton CPA Tax Planning and Advisory Services",
"description": "Proactive CPA, tax planning, S-Corporation advisory, real estate investor tax planning, income tax preparation, and year-round advisory services for business owners in Riverton, Utah.",
"serviceType": [
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"Tax Planning",
"S-Corporation Tax Planning",
"Real Estate Tax Planning",
"Income Tax Preparation",
"Year-Round Tax Advisory"
],
"provider": {
"@id": "https://www.madsencpa.com/#organization"
},
"areaServed": [
{
"@type": "City",
"name": "Riverton",
"addressRegion": "UT",
"addressCountry": "US"
},
{
"@type": "AdministrativeArea",
"name": "Salt Lake County",
"addressRegion": "UT",
"addressCountry": "US"
},
{
"@type": "City",
"name": "Herriman",
"addressRegion": "UT",
"addressCountry": "US"
},
{
"@type": "City",
"name": "South Jordan",
"addressRegion": "UT",
"addressCountry": "US"
},
{
"@type": "City",
"name": "Bluffdale",
"addressRegion": "UT",
"addressCountry": "US"
},
{
"@type": "City",
"name": "Draper",
"addressRegion": "UT",
"addressCountry": "US"
}
],
"audience": {
"@type": "BusinessAudience",
"audienceType": "Business owners, S-Corporation owners, contractors, consultants, service businesses, and real estate investors"
},
"url": "https://www.madsencpa.com/riverton-cpa/"
},
{
"@type": [
"AccountingService",
"LocalBusiness"
],
"@id": "https://www.madsencpa.com/#organization",
"name": "Madsen and Company",
"url": "https://www.madsencpa.com/",
"description": "Madsen and Company is a virtual-first CPA firm based in South Jordan, Utah, providing proactive tax planning, tax preparation, S-Corporation advisory, and real estate tax planning for business owners and investors.",
"founder": {
"@id": "https://www.madsencpa.com/about-steve-madsen-cpa/#person"
},
"address": {
"@type": "PostalAddress",
"addressLocality": "South Jordan",
"addressRegion": "UT",
"addressCountry": "US"
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"areaServed": [
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"@type": "City",
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{
"@type": "AdministrativeArea",
"name": "Salt Lake County",
"addressRegion": "UT",
"addressCountry": "US"
},
{
"@type": "State",
"name": "Utah"
}
],
"sameAs": [
"https://www.google.com/search?q=Madsen+and+Company+South+Jordan+Utah"
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},
{
"@type": "Person",
"@id": "https://www.madsencpa.com/about-steve-madsen-cpa/#person",
"name": "Steve Madsen, CPA",
"url": "https://www.madsencpa.com/about-steve-madsen-cpa/",
"jobTitle": "Certified Public Accountant",
"worksFor": {
"@id": "https://www.madsencpa.com/#organization"
},
"knowsAbout": [
"Tax Planning",
"S-Corporation Tax Planning",
"Reasonable Compensation",
"Real Estate Tax Planning",
"Passive Activity Rules",
"Short-Term Rental Tax Planning",
"Small Business Tax Strategy",
"Income Tax Preparation"
],
"description": "Steve Madsen, CPA, has over 30 years of experience helping business owners, S-Corporation owners, and real estate investors with proactive tax planning and advisory services."
}
]
}
JSON-LD block (1,101 bytes)
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"additionalType": "https://schema.org/AccountingService",
"@id": "https://www.madsencpa.com/#organization",
"name": "Madsen and Company",
"url": "https://www.madsencpa.com/",
"telephone": "+1-801-260-1004",
"priceRange": "$$$",
"image": "https://www.madsencpa.com/wp-content/uploads/2026/05/madsen-company-tax-planning-og-image.png",
"areaServed": "United States",
"address": {
"@type": "PostalAddress",
"streetAddress": "10808 South River Front Parkway, Suite 3105, South Jordan, UT 84095",
"addressLocality": "South Jordan",
"addressRegion": "UT",
"postalCode": "84095",
"addressCountry": "US"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
}
],
"sameAs": [
"https://www.linkedin.com/",
"https://www.facebook.com/"
]
}
JSON-LD block (3,368 bytes)
{
"@context": "https://schema.org",
"@type": "FAQPage",
"@id": "https://www.madsencpa.com/#faq",
"mainEntity": [
{
"@type": "Question",
"name": "Do I need tax planning if my CPA already files my taxes?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most CPAs focus on tax preparation, which reports what already happened. Tax planning focuses on decisions made during the year that directly impact how much you pay in taxes. If your CPA is not proactively advising you before year-end, you may be missing opportunities to reduce taxes."
}
},
{
"@type": "Question",
"name": "What is the difference between tax planning and tax preparation?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Tax preparation is the process of filing your tax return based on past activity. Tax planning is the process of making strategic decisions during the year to legally reduce your tax liability. By the time tax preparation begins, most opportunities to lower taxes are already gone."
}
},
{
"@type": "Question",
"name": "What happens during a tax planning consultation?",
"acceptedAnswer": {
"@type": "Answer",
"text": "During the initial consultation, we review your income, business structure, and prior tax situation. We identify potential tax-saving opportunities and determine whether proactive planning makes sense for your situation. If there is a fit, we outline next steps for building a structured tax plan."
}
},
{
"@type": "Question",
"name": "How much can tax planning actually save?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Tax savings vary depending on income level, business structure, and current strategy. Many business owners reduce their overall tax burden by optimizing entity structure, timing income, deductions, and compensation strategies. The goal is consistent, legal tax reduction over time."
}
},
{
"@type": "Question",
"name": "Who is a good fit for tax planning?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Tax planning is most valuable for business owners with consistent profits, S corporation owners, real estate investors, and individuals with more complex financial situations. If your income is simple or primarily W-2 with minimal complexity, tax planning may provide limited benefit."
}
},
{
"@type": "Question",
"name": "When should tax planning start?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Tax planning should begin as early in the year as possible. The best opportunities to reduce taxes happen before income is earned and before year-end decisions are finalized. Waiting until tax season usually limits available strategies."
}
},
{
"@type": "Question",
"name": "What happens if I wait until tax season to start planning?",
"acceptedAnswer": {
"@type": "Answer",
"text": "By tax season, most tax-saving opportunities are no longer available. Your tax return reflects decisions that have already been made. Tax planning is most effective when done throughout the year, not after the fact."
}
}
]
}
JSON-LD block (1,934 bytes)
{
"@context": "https://schema.org",
"@type": "Person",
"@id": "https://www.madsencpa.com/#person",
"name": "Steve Madsen",
"alternateName": [
"Steve Madsen CPA",
"Steven Madsen",
"Steven Madsen CPA",
"Steve R Madsen"
],
"jobTitle": "Certified Public Accountant",
"url": "https://www.madsencpa.com/steve-madsen-cpa/",
"image": "https://www.madsencpa.com/wp-content/uploads/2026/03/steve-madsen-cpa-edited.jpg",
"worksFor": {
"@id": "https://www.madsencpa.com/#organization"
},
"affiliation": {
"@id": "https://www.madsencpa.com/#organization"
},
"sameAs": [
"https://www.linkedin.com/in/steve-madsen-9693839",
"https://www.wikidata.org/wiki/Q139556502",
"https://share.google/31ePrHkhMAYx7iRkK",
"https://www.youtube.com/channel/UCV14WlGNKIPYizbczwNGlIA",
"https://www.facebook.com/stevemadsencpa",
"https://www.taxbuzz.com/utah/south-jordan/madsen-and-company-69ff27aa85cb7/steve-madsen"
],
"knowsAbout": [
"Short-Term Rental Tax Planning",
"Material Participation",
"Passive Activity Loss Rules",
"IRC Section 469",
"Treasury Regulation 1.469-5T",
"Real Estate Tax Strategy",
"Cost Segregation",
"Rental Property Taxation",
"Real Estate Professional Status",
"Depreciation Strategy",
"Form 3115",
"Accounting Method Changes",
"S Corporation Tax Planning",
"Reasonable Compensation",
"Tax Planning for Business Owners"
],
"description": "Steve Madsen is a Certified Public Accountant and founder of Madsen and Company, specializing in proactive tax planning for business owners, S corporations, real estate investors, and short-term rental owners. His areas of focus include material participation, passive activity loss rules, IRC Section 469 planning, cost segregation coordination, depreciation strategy, and real estate tax planning."
}
Web-Graph History
Authority over time
Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.
A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.
Backlink Data
Backlink counts
Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for madsencpa.com and domain-level for madsencpa.com with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.
-
Host Backlinks
9
Domain Backlinks
Backlink Data
Top backlinks in the domain graph
Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to madsencpa.com (including its subdomains), ranked by the linker's PageRank. The table shows the top 9; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.
| Linking Site | Linker PageRank | Linker Harmonic Centrality |
|---|---|---|
| expertise.com | 65 | 35 |
| owler.com | 58 | 35 |
| buildyourfirm.com | 53 | 19 |
| promptloop.com | 50 | 33 |
| welpmagazine.com | 48 | 33 |
| reputableaccountants.com | 16 | 18 |
| mindquestacademy.com | 16 | 17 |
| accountingmatch.com | 15 | 17 |
| blackhallcottage.co.uk | 3 | 13 |