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Site Information

lynchburgmortgage.com

Link authority for lynchburgmortgage.com (registrable domain: lynchburgmortgage.com) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.

0Domain PageRank
-Host Backlinks
-Domain Backlinks
Link authority data (PageRank, harmonic centrality) and backlinks come from the Common Crawl web graph.
lynchburgmortgage_com.profile
Current Scores

Web-graph authority (0-100)

Domain scores measure lynchburgmortgage.com as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname lynchburgmortgage.com. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.

0
Domain PageRank
0
Host PageRank
-
WWW PageRank
93
Domain Harmonic Centrality
93
Host Harmonic Centrality
-
WWW Harmonic Centrality
Site Intelligence

Homepage

What lynchburgmortgage.com presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://lynchburgmortgage.com.

TitleWill Luper, Lynchburg, VA - NMLS# 1229598
DescriptionWill Luper, Fairway Home Mortgage Loan Officer. Serving your homeownership needs for Lynchburg and surrounding areas. Luper Team Mortgage
OG TitleWill Luper, Lynchburg, VA - NMLS# 1229598
OG DescriptionWill Luper, Fairway Home Mortgage Loan Officer. Serving your homeownership needs for Lynchburg and surrounding areas. Luper Team Mortgage
Twitter TitleWill Luper, Lynchburg, VA - NMLS# 1229598
Twitter Cardsummary_large_image
Site Intelligence

Social accounts and contact points

Where this site maintains a presence and every reachable route its homepage exposes: social accounts, contact pages, addresses, and content feeds.

Facebook FairwayMortgage
Instagram fairwayimc
Linkedin fairway-independent-mortgage-corporation (business)
X FairwayMC
Tiktok fairwayimc
Contact pages https://lynchburgmortgage.com/contact-us/contact-us
Emails will.luper@fairwaymc.com
Site Intelligence

Structured data (JSON-LD)

The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: ProfilePage, Organization, LocalBusiness.

JSON-LD block (1,114 bytes)
{
  "@context": "https://schema.org",
  "@type": "ProfilePage",
  "name": "Will Luper - Loan Officer Profile",
  "url": "/lo/will-luper-1229598",
  "mainEntity": {
    "@type": "Person",
    "name": "Will Luper",
    "givenName": "Will",
    "familyName": "Luper",
    "jobTitle": "Co-Branch Manager",
    "email": "will.luper@fairwaymc.com",
    "telephone": "434-221-3823",
    "image": "https://img.fairway.com/images/head_shot/will-luper-1229598.png?fwy_Id=9b098489-e978-4582-aded-60a413ce1a2d",
    "url": "",
    "identifier": "1229598",
    "sameAs": "https://nmlsconsumeraccess.org/EntityDetails.aspx/INDIVIDUAL/1229598",
    "worksFor": {
      "@type": "Organization",
      "name": "Fairway Home Mortgage",
      "url": "https://www.fairway.com"
    },
    "workLocation": {
      "@type": "PostalAddress",
      "streetAddress": "105 Hexham Drive",
      "addressLocality": "Lynchburg",
      "addressRegion": "VA",
      "postalCode": "24502",
      "addressCountry": "US"
    },
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "",
      "reviewCount": ""
    }
  }
}
JSON-LD block (5,290 bytes)
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://www.fairway.com/#organization",
  "name": "Fairway Home Mortgage",
  "legalName": "Fairway Independent Mortgage Corporation",
  "alternateName": [
    "Fairway Mortgage",
    "Fairway Independent Mortgage Corporation"
  ],
  "url": "https://www.fairway.com/",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://www.fairway.com/"
  },
  "logo": "https://cdn.prod.website-files.com/60b8fb458e70e017cee4b863/685d7df9759b22ce67d35f82_404e420d0cf7bb3a5fe79489f9ed3f1d_Fairway%20Home%20Mortgage_logo__Horizontal_Color.avif",
  "telephone": "+1-800-201-7544",
  "description": "Fairway Home Mortgage, legally known as Fairway Independent Mortgage Corporation (NMLS #2289), is an American mortgage lender headquartered in Madison, Wisconsin. Founded in 1996, Fairway is one of the largest retail mortgage lenders in the United States and offers a full range of home financing solutions, including conventional, FHA, VA, USDA, jumbo, renovation, and reverse mortgage loans. Through a nationwide network of mortgage professionals and branch locations, Fairway serves borrowers in communities across the country while supporting real estate agents, builders, and housing professionals. The company is recognized for its customer service, local lending expertise, and commitment to helping individuals and families achieve their homeownership goals.",
  "identifier": {
    "@type": "PropertyValue",
    "propertyID": "NMLS",
    "value": "2289"
  },
  "sameAs": [
    "https://www.wikidata.org/wiki/Q121548220",
    "https://www.facebook.com/FairwayMortgage",
    "https://www.instagram.com/fairwayimc/",
    "https://www.linkedin.com/company/fairwayhomemortgage",
    "https://x.com/FairwayMC",
    "https://www.youtube.com/@fairwayindependentmortgage2350",
    "https://www.bloomberg.com/profile/company/0737264D:US",
    "https://pro.experience.com/reviews/company/fairway-independent-mortgage-corporation-1300",
    "https://www.glassdoor.com/Overview/Working-at-Fairway-Independent-Mortgage-EI_IE294544.11,39.htm",
    "https://www.crunchbase.com/organization/fairway-independent-mortgage-corporation"
  ],
  "founder": {
    "@type": "Person",
    "name": "Steve Jacobson"
  },
  "foundingDate": "1996",
  "foundingLocation": {
    "@type": "Place",
    "name": "Madison, Wisconsin, United States"
  },
  "areaServed": {
    "@type": "Country",
    "name": "United States"
  },
  "numberOfEmployees": {
    "@type": "QuantitativeValue",
    "minValue": 8000
  },
  "knowsAbout": [
    "Mortgage lending",
    "Home purchase loans",
    "Mortgage refinancing",
    "FHA loans",
    "VA loans",
    "USDA loans",
    "Jumbo loans",
    "Renovation loans",
    "Reverse mortgages"
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "4750 S. Biltmore Lane",
    "addressLocality": "Madison",
    "addressRegion": "WI",
    "postalCode": "53718",
    "addressCountry": "US"
  },
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "+1-800-201-7544",
      "contactType": "loan servicing",
      "contactOption": "TollFree",
      "areaServed": "US",
      "availableLanguage": ["en"],
      "hoursAvailable": {
        "@type": "OpeningHoursSpecification",
        "dayOfWeek": [
          "Monday",
          "Tuesday",
          "Wednesday",
          "Thursday",
          "Friday"
        ],
        "opens": "08:30",
        "closes": "17:00"
      }
    },
    {
      "@type": "ContactPoint",
      "telephone": "+1-800-201-7544",
      "contactType": "disaster relief hotline",
      "contactOption": "TollFree",
      "areaServed": "US",
      "availableLanguage": ["en"]
    },
    {
      "@type": "ContactPoint",
      "telephone": "+1-855-920-0002",
      "contactType": "fraud reporting",
      "contactOption": "TollFree",
      "areaServed": "US",
      "availableLanguage": ["en"]
    },
    {
      "@type": "ContactPoint",
      "telephone": "+1-877-699-0353",
      "contactType": "complaints",
      "contactOption": "TollFree",
      "areaServed": "US",
      "availableLanguage": ["en"]
    },
    {
      "@type": "ContactPoint",
      "telephone": "+1-866-912-4800",
      "contactType": "corporate office",
      "contactOption": "TollFree",
      "areaServed": "US",
      "availableLanguage": ["en"],
      "hoursAvailable": {
        "@type": "OpeningHoursSpecification",
        "dayOfWeek": [
          "Monday",
          "Tuesday",
          "Wednesday",
          "Thursday",
          "Friday"
        ],
        "opens": "08:30",
        "closes": "17:00"
      }
    }
  ],
  "award": [
    "NerdWallet - 2020 Best Mortgage Lender Award Winner",
    "J.D. Power - Ranked #1 in the U.S. for Borrower Satisfaction Among Mortgage Origination Companies",
    "USA Today - Top Workplaces USA (2021)",
    "USA Today - Top Workplaces USA (2022)",
    "USA Today - Top Workplaces USA (2023)",
    "USA Today - Top Workplaces USA (2024)",
    "USA Today - Top Workplaces USA (2025)",
    "USA Today - Top Workplaces USA (2026)",
    "Energage - Top Workplaces Award",
    "CNBC - Best Reverse Mortgage Lenders",
    "Money.com - Best Reverse Mortgage Companies",
    "Newsweek - America's Greatest Workplaces for Women"
  ]
}
JSON-LD block (886 bytes)
{
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Will Luper | Fairway Independent Mortgage Corporation",
    "url": "https://www.fairwayindependentmc.com/lo/will-luper-1229598",
    "image": "https://img.fairway.com/images/head_shot/will-luper-1229598.png?fwy_Id=9b098489-e978-4582-aded-60a413ce1a2d",
    "telephone": "434-221-3823",
    "address": {
        "streetAddress": "105 Hexham Drive",
        "addressLocality": "Lynchburg",
        "addressCountry": "US",
        "addressRegion": "VA",
        "postalCode": "24502"
    },
    "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": [
            "Monday",
            "Tuesday",
            "Wednesday",
            "Thursday",
            "Friday"
          ],
          "opens": "8:00",
          "closes": "17:00"
        }]
}
Web-Graph History

Authority over time

Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.

A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.

Backlink Data

Backlink counts

Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for lynchburgmortgage.com and domain-level for lynchburgmortgage.com with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.

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Host Backlinks
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Domain Backlinks