keel.so

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Keel",
  "url": "https://keel.so",
  "logo": "https://keel.so/favicon.png",
  "description": "The modern ERP for fast-moving teams. Keel helps operations teams build custom operational systems without the complexity of traditional ERP.",
  "sameAs": [
    "https://www.linkedin.com/company/keel-so",
    "https://twitter.com/keel_so"
  ],
  "foundingDate": "2022",
  "knowsAbout": [
    "ERP software",
    "Operations management",
    "CRM",
    "Inventory management",
    "Procurement"
  ]
}

{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "Keel",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web",
  "url": "https://keel.so",
  "description": "A modern ERP platform for fast-moving operations teams. Build custom CRM, inventory, and procurement systems without traditional ERP complexity.",
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "USD",
    "description": "Contact for pricing"
  },
  "featureList": [
    "Custom CRM",
    "Inventory management",
    "Procurement workflows",
    "Task management",
    "AI-powered backend (Keel Studio)",
    "Internal tools",
    "Row-level permissions",
    "Built-in APIs"
  ]
}

{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[
{"@type":"Question","name":"How long does Keel take to implement?","acceptedAnswer":{"@type":"Answer","text":"Keel can be live in a week, but most serious operations teams deliberately choose a gradual rollout. Start with the most fragile process, stabilise it, then expand workflow by workflow. Klira went from first conversation to a live barcode-tracked pharmacy in under 5 months — including a new warehouse and pharmacy licence. Deliberate and phased."}},
{"@type":"Question","name":"What does Keel replace?","acceptedAnswer":{"@type":"Answer","text":"Usually a spreadsheet system that's hit its limit, a legacy platform only one person understands, or a rigid off-the-shelf tool your team works around. Keel is not accounting software — Xero and QuickBooks handle that. Keel replaces the operational layer: orders, inventory, production, and fulfilment."}},
{"@type":"Question","name":"What size companies use Keel?","acceptedAnswer":{"@type":"Answer","text":"Typically 20–200 people, £5M–£100M revenue, in a growth phase where operations complexity is outpacing the tools. The common thread: operations is core to what you do, not just back-office admin."}},
{"@type":"Question","name":"How is Keel different from NetSuite?","acceptedAnswer":{"@type":"Answer","text":"NetSuite requires 12–18 months and six figures before anything is live, and consultants whenever something changes. Keel works the other way: your operations drive the design, you start with one workflow and expand as confidence grows. Built by operators — the Echo pharmacy ran 50,000 prescriptions a day on Keel."}},
{"@type":"Question","name":"How is Keel different from Odoo?","acceptedAnswer":{"@type":"Answer","text":"Odoo requires a certified implementation partner and covers everything — much of which won't apply to you. Keel is purpose-built for operations. No developer needed day-to-day, but if you have a technical team the schema-driven, API-first platform gives them far more to work with than Odoo's modules."}},
{"@type":"Question","name":"Do we need developers to use Keel?","acceptedAnswer":{"@type":"Answer","text":"No — but developers find Keel one of the best platforms they'll work on. Without developers, Keel's team builds and evolves your system. With in-house developers, they get a schema-first, version-controlled TypeScript platform with full API access. Most customers use a mix of both."}},
{"@type":"Question","name":"What industries does Keel work for?","acceptedAnswer":{"@type":"Answer","text":"Businesses with complex order flow — orders moving through multiple stages needing tracking, approval, or integration. Current customers: pharmaceutical compounding, subscription D2C, renewable energy installations. Also food and beverage, health supplements, beauty manufacturing, and medical devices."}},
{"@type":"Question","name":"Can Keel integrate with our existing tools?","acceptedAnswer":{"@type":"Answer","text":"Yes. Most customers run Keel alongside Xero or QuickBooks and connect to Shopify, WooCommerce, or industry-specific tools. The API-first design makes integrations standard, not an afterthought. We've built integrations with Shopify, Xero, OpenSolar, label printers, barcode scanners, and logistics APIs."}},
{"@type":"Question","name":"What happens after we sign up?","acceptedAnswer":{"@type":"Answer","text":"Discovery session first — understanding your operations and where the pain is. Then a spec, sign-off, and we start building. Iterative process — you test against real workflows as we build. After launch: modern infrastructure, SLAs, monitoring, and a team that answers. You own your data."}},
{"@type":"Question","name":"How much does Keel cost?","acceptedAnswer":{"@type":"Answer","text":"A fixed fee for the build phase, scoped after a discovery session. Then a monthly fee covering hosting, infrastructure, and support. No hidden consulting fees, no surprise costs. Most teams have been quoted six figures for ERP implementation alone — Keel typically comes in below that."}},
{"@type":"Question","name":"What can Keel handle operationally?","acceptedAnswer":{"@type":"Answer","text":"Orders, inventory, production, procurement, fulfilment, warehouse management — and the connections between them. Built around how your business works, not a generic module list. Some customers start with fulfilment and expand into procurement. Others start with production. The system grows with you."}},
{"@type":"Question","name":"What happens when our operations change?","acceptedAnswer":{"@type":"Answer","text":"Changes are version-controlled and tested before going live. Studio, Keel's AI-powered development workflow, lets technically minded operators describe what they need and deploy it themselves — a new field, an approval rule, or an entire workflow. No tickets, no queues, no vendor roadmap."}}
]}