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Site Information

firstmerchants.com

Link authority for firstmerchants.com (registrable domain: firstmerchants.com) from the Common Crawl web graph: PageRank and harmonic centrality history since 2017, current scores, and the site's top backlink sources.

22Domain PageRank
16Host Backlinks
359Domain Backlinks
Link authority data (PageRank, harmonic centrality) and backlinks come from the Common Crawl web graph.
firstmerchants_com.profile
Current Scores

Web-graph authority (0-100)

Domain scores measure firstmerchants.com as a whole: every subdomain's links rolled up into one node of Common Crawl's domain-level web graph. Host scores measure the exact hostname firstmerchants.com. WWW scores cover the www variant of that hostname, which the graph tracks as its own entry since January 2026 (before that, www and bare host were merged). A big gap between domain and host usually means the domain's authority lives on other subdomains. PageRank is link-endorsement authority: how much weight the sites linking here carry themselves. Harmonic centrality measures reach: how close this site sits to the rest of the web when following links, which favors broadly connected sites over ones boosted by a few heavy linkers. All are normalized 0 to 100 within each crawl snapshot; a dash means that series does not exist for this site.

22
Domain PageRank
1
Host PageRank
19
WWW PageRank
96
Domain Harmonic Centrality
93
Host Harmonic Centrality
95
WWW Harmonic Centrality
Site Intelligence

Homepage

What firstmerchants.com presents on its own homepage: the page title, description, and the social share markup it publishes. Pulled from https://firstmerchants.com.

TitleHelping You Prosper | First Merchants Bank
DescriptionBenefit from the top-notch, high quality banking and financial services to suit your personal and professional needs. Only with First Merchants Bank.
OG TitleHelping You Prosper
OG DescriptionBenefit from the top-notch, high quality banking and financial services to suit your personal and professional needs. Only with First Merchants Bank.
OG Site NameDefault
Site Intelligence

Structured data (JSON-LD)

The schema.org markup this homepage publishes: the machine-readable identity search engines and AI systems read. Types found: Organization, WebPage, VideoObject.

JSON-LD block (275 bytes)
  {   "@context": "http://www.schema.org",   "@type": "Organization",   "name": "First Merchants",   "url": "Https://www.FirstMerchants.com/",   "logo": "https://www.firstmerchants.com/images/default-source/general/test-imagery/first-merchants-logo.jpg?sfvrsn=b5367392_2" }  
JSON-LD block (1,064 bytes)
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "url": "https://www.firstmerchants.com/",
      "name": "Helping You Prosper",
      "description": "Benefit from the top-notch, high quality banking and financial services to suit your personal and professional needs. Only with First Merchants Bank."
    },
    {
      "@type": "VideoObject",
      "name": "First Merchants CEO Mark Hardwick Shares His Perspective on Corporate Social Responsibility",
      "description": "Learn how First Merchants Bank supports financial success and community prosperity. Discover personal and business banking solutions, wealth management, and tailored financial services.",
      "contentUrl": "https://www.firstmerchants.com/",
      "embedUrl": "https://www.youtube.com/watch?v=XAcPmb777tY", "uploadDate": "2021-12-03T07:46:58-08:00",
      "thumbnailUrl": "https://i.ytimg.com/vi/XAcPmb777tY/maxresdefault.jpg?sqp=-oaymwEmCIAKENAF8quKqQMa8AEB-AHUBoAC4AOKAgwIABABGHIgWSg-MA8=&rs=AOn4CLCHXPkEIrdDmBVxC5Hs19q1jCVVTg"
    }
  ]
}
Web-Graph History

Authority over time

Every Common Crawl web-graph release since 2017, roughly quarterly. The domain series goes back to 2017; Common Crawl only began publishing the host-level graph in 2020, so host lines start there. Click a legend entry to show or hide that line. Flat lines are normal for established sites; watch for sustained rises or drops, which track real gains or losses in who links here.

A note on www: through the end of 2025 the source web graph merged www and non-www hostnames into the bare name, so one host line covers both. Starting in January 2026 the graph splits them into separate entries, which is why www can carry its own scores going forward.

Backlink Data

Backlink counts

Unique linking domains seen in Common Crawl's link graphs. This is a different dataset than the 0-100 authority scores above: these are raw counts, host-level for firstmerchants.com and domain-level for firstmerchants.com with all its subdomains combined. Common Crawl covers a large sample of the web, not all of it, so treat counts as comparable between sites rather than absolute totals.

16
Host Backlinks
359
Domain Backlinks
Backlink Data

Top backlinks in the domain graph

Common Crawl publishes two link graphs. The DOMAIN graph connects whole domains: every link from any page of one domain to any page of another. This table shows the highest-authority domains linking to firstmerchants.com (including its subdomains), ranked by the linker's PageRank. The table shows the top 359; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.

Download domain backlinks (.json)

Linking SiteLinker PageRankLinker Harmonic Centrality
google.com10099
cloudfront.net9049
github.io8747
blogspot.com8648
purdue.edu7342
swoogo.com7237
in.gov7237
tradingview.com7137
therecord.media7041
32auctions.com6839
opendi.us6739
memberclicks.net6636
givesmart.com6635
kiplinger.com6635
progress.com6535
smartasset.com6335
chambermaster.com6134
deluxe.com6034
the-future-of-commerce.com6027
detroitmi.gov5935
bsu.edu5935
petersons.com5734
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Backlink Data

Top backlinks in the host graph

The HOST graph connects exact hostnames, so subdomains count separately. This table shows the highest-authority hosts linking to firstmerchants.com specifically, ranked by the linker's PageRank. The table shows the top 16; the download carries the full stored list (up to 10,000 linkers) as JSON. Click a linker for its own site profile.

Download host backlinks (.json)