fattail.com

{"url":"https://www.fattail.com","name":"FatTail","description":"","image":"//images.squarespace-cdn.com/content/v1/62c8b508338435337d6a2fd1/ec6f8208-7007-47e8-9dde-7f92663e8282/logo--PRIMARY-navy-FatTail-Powered-by-Chartbeat-Inc%402x.png","@context":"http://schema.org","@type":"WebSite"}

{
  "@context": "https://schema.org",
  "@type": "Corporation",
  "name": "FatTail",
  "alternateName": "FatTail",
  "url": "https://www.fattail.com/",
  "logo": "https://images.squarespace-cdn.com/content/v1/62c8b508338435337d6a2fd1/01ccb0a0-18f5-4745-8921-de1a07e6085a/FatTail.png?format=1500w",
  "description": "Enterprise advertising management platform specializing in professionalizing direct sales for premium publishers.",
  "foundingDate": "2000",
  "sameAs": [
    "https://www.linkedin.com/company/fattail/"
  ],
  "knowsAbout": [
    "Order Management Systems",
    "Ad Operations",
    "Direct Advertising",
    "Revenue Optimization"
  ]
}

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is AdBook?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "FatTail is an ad order management platform built for publishers selling direct advertising. It helps media companies manage proposals, trafficking, and reporting for guaranteed, direct-sold inventory — bringing the full campaign lifecycle into one system."
    }
  },{
    "@type": "Question",
    "name": "Who is FatTail designed for?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "FatTail is built for digital publishers and media companies with a direct sales team. It's especially useful for publishers who sell guaranteed, premium inventory directly to advertisers and need a system that reflects the complexity of those deals — not a general-purpose ad server."
    }
  },{
    "@type": "Question",
    "name": "How is FatTail different from an ad server like Google Ad Manager?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Google Ad Manager handles ad delivery. FatTail handles the business side — proposals, order management, billing, and reporting. FatTail integrates with ad servers rather than replacing them, sitting between your sales team and your ad server to keep what was sold in sync with what was delivered."
    }
  },{
    "@type": "Question",
    "name": "What is FatTail AdBook?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "AdBook is FatTail's flagship order management system. It covers the full direct advertising workflow: building proposals, managing insertion orders, trafficking to your ad server, billing clients, and reporting on campaign performance — all from a single platform."
    }
  },{
    "@type": "Question",
    "name": "Is FatTail part of a larger company?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Yes. FatTail is part of Chartbeat, Inc., which also includes Chartbeat (real-time editorial analytics), Tubular Labs (social video intelligence), and Lineup (subscription and ad management). Together the four product lines cover media analytics and revenue operations."
    }
  }]
}