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      {"@context":"http://schema.org","@graph":[{"@context":"https://schema.org","@type":"DiscussionForumPosting","author":{"@type":"Person","name":"Harry Joiner","url":"https://www.linkedin.com/in/harryjoiner"},"datePublished":"2026-07-16T13:12:12.012Z","interactionStatistic":{"@type":"InteractionCounter","interactionType":"http://schema.org/LikeAction","userInteractionCount":17},"mainEntityOfPage":"https://www.linkedin.com/posts/harryjoiner_calling-all-ecom-math-nerds-for-years-activity-7483508788424052736-24le","text":"👩‍🎓 CALLING ALL ECOM MATH NERDS: For years, I have used the following formula to sanity check a *pure-play DTC* ecom company's traffic sources to see if the sources actually boxed with the company’s claimed revenues:\n\n$REV = ((GOOG + META + ORG + DIR) x 12) x AOV x (CR% ÷ 100) + $EMAIL + $SMS + $AMZN + $OTHER\n\nYesterday I had an interesting conversation with an A-player candidate who showed me mathematically how a site's conversion rate can collapse under the weight of bot traffic — some of which is good, but most of it is bad.\n\n🟥 DISCUSSION QUESTION: How should I adjust my formula to reflect what's happening with bots?\n\n🟥 FOOTNOTE: My candidate said there's software that can determine whether specific bot traffic is good or bad. If you use one, drop it in the comments — I'd love to know what's actually working.","url":"https://www.linkedin.com/posts/harryjoiner_calling-all-ecom-math-nerds-for-years-activity-7483508788424052736-24le"},{"@context":"https://schema.org","@type":"DiscussionForumPosting","author":{"@type":"Person","name":"Harry Joiner","url":"https://www.linkedin.com/in/harryjoiner"},"datePublished":"2026-07-13T16:20:14.043Z","interactionStatistic":{"@type":"InteractionCounter","interactionType":"http://schema.org/LikeAction","userInteractionCount":35},"mainEntityOfPage":"https://www.linkedin.com/posts/harryjoiner_claude-thinks-this-is-flawed-i-just-spent-activity-7482468945086746624-fZi4","text":"CLAUDE THINKS THIS IS FLAWED: I just spent a half an hour on the phone with an A-player friend who finds her current ecom job utterly thankless and exhausting.\n\nWithout getting into the specifics, during the call I doodled out a little 2 x 2 grid. (Story of my life.)\n\nLater I fed it to Claude, who shot it full of holes. You tell me: What’s wrong with this model?\n\nJust to clarify, I understand that most jobs aren’t all cookies and gingerbread 100% of the time: EVERY meaningfully employed white-collar worker has a job that can *at times* be thankless and exhausting.\n\nI get that.\n\nWhat I’m referring to in this 2 x 2 is a kind of company where at the low end, there’s an “ambient level of toxicity” in which one’s work is ALWAYS a bit exhausting and it’s ALWAYS kinda thankless. A perpetual meh burger.\n\nIf that’s the case, then one should look for new opportunities passively. Thoughts?","url":"https://www.linkedin.com/posts/harryjoiner_claude-thinks-this-is-flawed-i-just-spent-activity-7482468945086746624-fZi4"},{"@context":"https://schema.org","@type":"DiscussionForumPosting","author":{"@type":"Person","name":"Harry Joiner","url":"https://www.linkedin.com/in/harryjoiner"},"datePublished":"2026-07-08T17:26:01.570Z","interactionStatistic":{"@type":"InteractionCounter","interactionType":"http://schema.org/LikeAction","userInteractionCount":26},"mainEntityOfPage":"https://www.linkedin.com/posts/harryjoiner_winging-it-today-one-of-my-candidates-has-activity-7480673562899701760-6kPy","text":"WINGING IT: Today one of my candidates has a second-round interview for a VP-level job. She just texted me that she didn't study *AT ALL* for today's discussions.\n\nI get it: She's a highly valued A-player in her current organization and she's already got a full-time job. She's busy.\n\n(That's always a risk for me when a client insists on poaching marquee A-players from specific companies.)\n\nAnyway.\n\nI've seen rockstar candidates get away with winging their interviews.\n\nBut my candidate today might not be so lucky. There are two very senior client-side execs on the interview docket, including a PE board member and the CFO.\n\nHad she asked me, I would have strongly advised her to at least understand those executives' connection to and knowledge of the firm's ecom business.\n\nHere's why:\n\nSecond-round interviews typically probe DEPTH, not fit. Even if you know your stuff, there are ways things can go sideways.\n\nFor example ...\n\n• She might not know how ecom KPIs plug into larger financial KPIs. The CFO will likely ask her about how DTC ecom can impact the firm's cash conversion cycle. She'll probably have a valid answer, but it won't be as clean as it would have been had she asked me to research the client's category and the ways the firm's competitors are working to shorten consumer buying journeys and promote a smaller number of SKUs.\n\n• She might off-handedly repeat her first-round answers. You'd be amazed: Hiring committee members often compare notes, and haphazardly recycled stories can read as thin and unprepared. Unvaried examples might work if you're up against a slate of B-players, but that's almost never the case with my searches.\n\n• She might not be able to go both wide and deep on core ecom disciplines, like re-platforming initiatives or agency changes. Second-round interviews usually drill into specifics, and surface answers can expose such gaps in a hurry. That's not what you're paying for in a $280K VP of Ecommerce.\n\n• She might fumble specifics by not knowing the firm's KPIs, strategies, model, vendors, competitors, or customers. Such unforced errors would signal low interest on her part.\n\nI can go on, but you get the idea. A lack of preparation usually indicates that a candidate is coasting and not hungry. And in this case she's neither. She's just busy.\n\n🟥 BOTTOM LINE: The farther along into the recruiting process you get, the more likely it is that your interviews will be made or broken on CONVICTION.\n\nAnd you just can't project conviction if you haven't done your homework.","url":"https://www.linkedin.com/posts/harryjoiner_winging-it-today-one-of-my-candidates-has-activity-7480673562899701760-6kPy"},{"@context":"https://schema.org","@type":"DiscussionForumPosting","author":{"@type":"Person","name":"Harry Joiner","url":"https://www.linkedin.com/in/harryjoiner"},"datePublished":"2026-07-01T16:57:33.617Z","interactionStatistic":{"@type":"InteractionCounter","interactionType":"http://schema.org/LikeAction","userInteractionCount":21},"mainEntityOfPage":"https://www.linkedin.com/posts/harryjoiner_what-do-ceos-want-how-convenient-the-activity-7478129684254240768-5VlM","text":"WHAT DO CEOs WANT? … How convenient: The Earnings Visuals issue of the Substack, “How They Make Money,” hit my inbox 10 min after I got off the phone with an A-player candidate who has a CEO interview next week for one of my searches.\n\nNervously, he asked me, \"What does the CEO want?\"\n\nMy stock answer to that question is paraphrased from Warren Buffett:\n\n\"The CEO wants to know that he can give you the keys to the business and go away for five years, no contact whatsoever. When s/he returns, the business will be significantly bigger than it is today – and in much better shape in terms of its financials, brand equity, and exit prospects.\"\n\nHow does one convey that? \n\nThere are many right answers, but all of the right answers start with one thing: Understanding how the business makes money across ALL of its lines of business.\n\nAs an example, take a quick look at the Home Depot chart below. Do you see HD's primary lines of business?\n\n– Why did the company pick those lines of business?\n– To what extent do the LOB's share infrastructure, vendors and management expertise?\n– To what extent do their strategies complement and reinforce each other?\n– How much of an expert should one be in hard lines, for example, if they are employed in the decor business?\n– Are the customers the same now. Will they ever be?\n– Etc.\n\nWhen you sit down with a CEO, your job is to come across as a CONFIDENT and POISED ...\n\n1./ business-oriented, hypothesis-driven, financially literate, analytically-biased BUILDER who understands the business, the market, the vendors, and the customers as an integrated WHOLE, and\n\n2./ functional expert with a relevant, proven, reality-based PLAYBOOK and PLAN for success in the role for which you have applied.\n\nSimple, but not easy.","url":"https://www.linkedin.com/posts/harryjoiner_what-do-ceos-want-how-convenient-the-activity-7478129684254240768-5VlM"},{"@type":"WebPage","reviewedBy":{"@type":"Person","name":"Harry Joiner"},"url":"https://www.linkedin.com/in/harryjoiner"},{"@context":"http://schema.org","@type":"Person","address":{"@type":"PostalAddress","addressCountry":"US","addressLocality":"Atlanta Metropolitan Area"},"alumniOf":[],"awards":[],"disambiguatingDescription":"","image":{"@type":"ImageObject","contentUrl":"https://media.licdn.com/dms/image/v2/D4E03AQG3o8mPa7K7tw/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1718366078058?e=2147483647&v=beta&t=uIQFZDRQJEZK_jTXIULfsO9DMpT1tZeCMPNCmdWXqiE"},"jobTitle":["********* *********"],"knowsLanguage":[],"memberOf":[],"name":"Harry Joiner","sameAs":"https://www.linkedin.com/in/harryjoiner","url":"https://www.linkedin.com/in/harryjoiner","worksFor":[{"@type":"Organization","name":"Ecommerce Recruiter.com","url":"https://www.linkedin.com/company/ecommerce-recruiter-com","location":"Greater Atlanta Area","member":{"@type":"OrganizationRole","description":"********* * ***"}}],"interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Follows","userInteractionCount":33513},"description":"\"... a dominant recruiter in the client-side multichannel ecommerce space ...\" --…"}]}