backbaycommunications.com

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{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What should I look for in a PR firm?","acceptedAnswer":{"@type":"Answer","text":"Look for senior-level expertise. The best firms assign strategists who know your industry cold and have real media relationships. You want former journalists on staff who understand what gets covered and why.\nAsk about their track record in your sector, their approach to measurement, and whether they’re keeping pace with how audiences actually find information today, including AI search platforms. PR firms should make your story easier to buy, fund, or partner with."}},{"@type":"Question","name":"Why is Gregory considered a top PR firm?","acceptedAnswer":{"@type":"Answer","text":"Gregory is the 36th largest PR firm in the U.S. with 35 years of client success across financial services, technology, healthcare, and other complex sectors.\nPR Daily named Gregory the Agency of the Year and Content Marketing Agency of the Year. We’ve also earned recognition for our AI integration, winning PRSA’s Silver Anvil Award.\nWe offer integrated services, including media relations, content, social media, digital marketing, video and podcast production, and creative services. Roughly 18% of our staff comes from top outlets like The New York Times, CNBC, and Barron’s.\nThat combination of scale, innovation, and media DNA delivers results."}},{"@type":"Question","name":"What industries does Gregory specialize in?","acceptedAnswer":{"@type":"Answer","text":"Our core industry focus areas include:\n\nFinancial Services\nTechnology\nReal Estate\nSupply Chain & Logistics\nHealthcare\nEducation\nNonprofit\n\nWe bring deep experience in regulated, high-stakes, and fast-moving categories, and our teams know how to translate complex topics for the audiences that matter most."}},{"@type":"Question","name":"What makes Gregory’s approach different from other PR firms?","acceptedAnswer":{"@type":"Answer","text":"You work directly with senior strategists from day one. No handoffs to junior staff. No outsourcing.\nWe’re the most AI-enabled PR firm in the U.S., combining editors and former journalists with machine productivity to move faster without sacrificing accuracy or quality. Our proprietary tools — Lumina, Gregory Influence Engine, and CrisisCalm — solve real problems other agencies can’t touch.\nWe measure what matters: coverage that reaches your buyers, message consistency across channels, visibility in AI search results, and outcomes tied to revenue and risk. Small teams, full expertise, fast execution."}},{"@type":"Question","name":"What does the first 30 to 90 days of working with the Gregory team look like?","acceptedAnswer":{"@type":"Answer","text":"We start with a kickoff on day one to understand your business goals, messaging, themes, and key spokespeople. From there, we build a strategic roadmap that includes media targeting, content priorities, and channel activation.\nWithin the first 30 days, we’re delivering media opportunities, refining your positioning, and prepping executives for interviews.\nBy 90 days, you’ll see momentum: media placements, a content engine, social engagement, and a clear line of sight to your six-month goals. If crisis readiness matters, we stand up CrisisCalm on day one."}},{"@type":"Question","name":"How does Gregory measure the success of PR?","acceptedAnswer":{"@type":"Answer","text":"We track metrics tied to your business outcomes, which might include:\n\nMedia coverage: Placements in tier-one, trade, and local outlets that your buyers actually read\nMessage pull-through: Whether journalists and AI platforms are using your language\nShare of voice: Your presence compared to competitors in earned media\nBusiness impact: Inbound leads, investor inquiries, partnership conversations\nAI search visibility: How often your brand appears in AI-generated answers on platforms like ChatGPT, Gemini, and Perplexity\nReputation stability: Sentiment tracking during product launches, leadership transitions, or crisis events\n\nWe deliver this in monthly reports with clear trends and quarterly strategy reviews to adjust course."}},{"@type":"Question","name":"How do you keep clients updated on progress and opportunities?","acceptedAnswer":{"@type":"Answer","text":"You get 24/7 access to our real-time media tracker so you can see placements, outreach, and coverage as it happens.\nWe hold weekly status calls to review opportunities, coordinate on messaging, and flag what’s coming.\nMonthly reports break down performance across earned media, content, digital, and AI search.\nQuarterly strategy reviews ensure we’re aligned on priorities and adapting to market shifts. You always know what’s working and what’s next."}},{"@type":"Question","name":"What pain points does Gregory help address for clients?","acceptedAnswer":{"@type":"Answer","text":"Clients come to us when they need:\n\nA clearer story that differentiates them\nStronger media visibility and credibility\nBetter connection between communications and business goals\nSupport during launches, growth cycles, or leadership changes\nProtection during crises or sensitive moments\nMore consistency across PR, content, digital, and executive communication\nBetter performance in traditional, digital, and AI-driven discovery"}},{"@type":"Question","name":"How can PR improve our AI search visibility?","acceptedAnswer":{"@type":"Answer","text":"PR drives the earned media, expert commentary, and authoritative content that influences the answers from AI platforms like ChatGPT, Gemini, and Perplexity.\nWhen you appear in top-tier outlets, industry publications, and well-structured owned content, AI engines recognize your brand as credible and worth mentioning.\nWe map how AI platforms cite brands through our Gregory Influence Engine, then program earned and owned content strategies to boost your inclusion in AI-generated answers. Credible coverage, consistent messaging, and clean signals earn recommendations in AI answers."}},{"@type":"Question","name":"What makes Gregory the most AI-enabled PR firm?","acceptedAnswer":{"@type":"Answer","text":"We pioneered AI for communications before ChatGPT launched, and earned the PRSA’s Silver Anvil Award for Best AI Integration and Digital Innovation.\nWe built three proprietary platforms:\n\nCrisisCalm drafts stakeholder plans and talking points in minutes during a crisis, so you control the first hour when it matters most.\nGregory Influence Engine tracks how AI search platforms cite brands, identifies high-visibility content opportunities, and programs campaigns to boost your presence in AI-generated answers.\nLumina monitors media coverage with custom metrics and noise-filtered alerts, so you see what matters without the clutter.\n\nHuman intelligence guides the machines. Editors and former journalists direct AI to move faster with accuracy and control. You get better output, faster turnarounds, and campaigns built for how people actually find information today."}},{"@type":"Question","name":"How does the Gregory team handle crisis response?","acceptedAnswer":{"@type":"Answer","text":"We combine 35+ years of issues management with CrisisCalm, our proprietary AI-powered crisis platform. When a crisis hits, CrisisCalm drafts stakeholder communication plans and talking points in minutes, giving you control during the first hour when narratives form.\nOur team of former journalists and senior strategists knows how stories spread and how to get ahead of them. We pressure-test messages, coordinate across channels, and handle media in real time. Whether it’s a product recall, leadership transition, or reputational threat, we plan for scenarios before they happen and execute with precision when they do."}}]}