OA9 OppAlerts from Ben Wills
How AI Search Works: From Prompt to Response A guide for SEOs, AI search marketers, and marketing teams
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Work in progress Work in progress. Released about a week early, on purpose.

ChatGPT disclosed things in this session that I did not expect it to disclose, and there is no guarantee it stays available. I would rather people had time to use it than had a tidier version of it later.

So: every word of every ChatGPT response here is verbatim, and that part is checked automatically on every build. What is not finished is the presentation. The color coding on the code blocks is incomplete and some of it is imprecise, and there are notes to myself still sitting in the page.

Parts 1 and 2 are close to empty and are getting a lot of detail over the next week or so, along with a cleanup pass on everything else. Worth checking back.

Read the announcement →

Fan-out search

How Fan-Out Search Changes AI Recommendations

The same test with search switched on, where the irrelevant word ends up inside the search queries.

Placeholder

This section is not written yet. The research behind it is finished and the numbers below are verified, but the writing and the exhibits are still to come.

Same test as Part 1, with search switched on. This is the bridge into the rest of the resource, because it shows the prompt turning into actual search queries before anything gets fetched.

What it shows

The query tables are the exhibit that matters here. They show an irrelevant detail being translated into a different question before the machine goes looking for anything. Part 4 picks up from exactly that point and shows what those queries return.

Full write-up to come.